Five Questions with Rodd Chant

Who are you and what do you do?

My name is Rodd Chant. Founder and creative director of Parlor, a collective of creative and strategic thinkers, makers, and doers working with brands, ad agencies, design firms, startups, entrepreneurs and anyone else seeking fresh ideas. I am also the founder of the New York Creative Collective, which currently has 3,800 members.

My background includes having worked for advertising agencies and brand communication firms on 3 continents (Asia, Australia and North America). Originally from Sydney, Australia, I have lived in Singapore twice, Los Angeles once and I now consider myself a full-fledged New Yorker; I arrived here in early 2006.

How do you bring ideas to life?

Ingredients = 1 x Moleskine, 1 x pen, 1 x MacBook Pro, 1 x brain, multiple x coffees.

What is the one book that you recommend our community should read and why?

Lateral Thinking by Edward De Bono. Why? If you have to think for a living, read this book. It will change how you do what you do and it will make you better at generating ideas and solving problems.

What is one piece of advice that you’d like to give?

Carry a Moleskine and a pen everywhere you go.

What is one idea that you’re going to bring to life in 2012?

I’ll be launching a series of workshops and courses that focus on creative thinking and idea generation. I used to teach this a few years back and I have missed doing it.