[quote style=”boxed”]Do first ask later.[/quote]
Ale Lariu is the CEO of shout and co-founder of SheSays, a 5 year old award-winning global network organization focused on the engagement, education and advancement of women in digital marketing.
Ale has been kicking ass for as long as she can remember. Most recently, she was SVP Group Creative Director at McCann, where she has worked with clients like MasterCard, General Mills, Kohls, Nikon and Verizon. Her 15 year-old career in advertising has lead to 18 prestigious industry accolades.
In 2010, Ale was picked by Fast Company magazine as number 29 out of the 100 most creative people in business beating Tom Ford, Jamie Oliver and the founder of FourSquare.
She teaches at Hyper Island, Miami Ad School, Berghs and Boulder Digital Works. She also writes a monthly column for the brazilian version of Wired magazine. Ale is on the board of the Art Directors Club and The Ad Council.
Ale was born in the Brazilian Amazon jungle. She grew up in Rio de Janeiro and in 1994 was awarded a scholarship from the Brazilian government to do an MA in London where she lived and worked for 13 years before moving to the US.
What are you working on right now?
Working in getting my new venture, shout off the ground. Shout is a radical new way for women in advertised to work and get paid.
We have been out of beta for less than a month ago. So we’re now talking to potential clients while getting more women to join the platform.
What does your typical day look like?
It’s sort of schizophrenic as me and my business partner, Amanda Jaskiewicz, can go from presenting big ideas to clients all the way to trying sort out petty email settings.
What is the worst job you ever had and what did you learn from it?
I’m lucky as I never hated any job I’ve had. I did apply to be an air hostess once. Terrible idea. You had to dress a certain way and I hate rules.
3 trends that excite you?
I’m really excited about the way people work has changed. It’s becoming more fluid, more connected.
I’m also looking forward to a revolution on the way kids get educated. The school system as it stands is antiquate and out of sync with the changes going on in the world.
And finally I can’t wait to see more women world leaders and the ascension of women’s bullet proof management style.
How do you bring ideas to life?
I try to prototype and do them without filtering the original throughout too much. If you spend most of the time talking about something you never get it done.
What inspires you?
Architecture, building houses. I’m building a house from scratch at the moment. I love traveling too.
Where did you grow up and how did that influence who you are today?
In the Amazon jungle, Brazil. It’s such an intense place that it made me literally fall in love with fear without being bound by it.
What is one mistake you’ve made, and what did you learn from it?
Because some people may reply to this in a serious note, I think I should go light.
OK, If you’re learning a language (I speak five) don’t try and practice with your clients. I once told Epson’s vice-president that I was a ‘bad girl’ when I really wanted to say ‘my japanese is bad’.
What is one business idea that you’re willing to give away to our readers?
I’m not sure if this exists but I’d love to have an app that tells me who’s who in a room and recommends me the people I should go and talk to based on my business idea. Let’s face it. Networking for business at conferences and trade shows is inefficient. You have to speak to 20 people before you find the one that you should really be speaking to. If we could ‘cut some fat’ out of networking, doing new business would be more productive.
What do you read every day, and why?
I read percolate.com. It filters things not only by my interest but also what kind of people I follow. It saves me a lot of time.
What is the one book that you recommend our community should read, and why?
How about two very different books: ReWork and Black Swan. The first is about not following rules when you’re doing your own company. And the latter is about our relationship with predicting the unknown.
What is your favorite gadget, app or piece of software that helps you every day?
Expensify for my expenses. Saves a lot of time.
Three people we should follow on Twitter, and why?
@bmorissey– leading digital journalism
@notcot– if you love looking at beautiful and inspiring things
@koopstakov – informed ad speak without the bullshit
Who would you love to see interviewed on IdeaMensch?
Bastien Utemberg or Peter Gerber of Jovoto. They are our technical partners and created this platform that took my new venture shout to a whole new level of co-creation.
When is the last time you laughed out loud? What caused it.
I just got a kitten and every somersault he does just makes me laugh so hard.
What’s your professional motto?
‘Do first ask later.’
What’s your personal motto?
‘I like to be scared at least once a week.’