Alex Valencia

Content is king and nobody knows that better than Alex Valencia, co-owner and president of We Do Web Content. The digital marketing agency devises content and marketing strategies, producing online content for law firms, medical professionals, and both small and large companies across the country. In the past couple of years, the firm has seen explosive growth, increasing its staff size five times over and yielding a three-year growth of 197%, leading them to join the coveted Inc. 5000 this past year. Combining years of experience and forward-thinking technology, they started developing an internal proprietary software that would streamline the content creation process. The platform, named WeDo, streamlines the content creation process. They plan to fully launch it later this year and it is currently in beta for an invite-only group of companies.

Where did the idea for We Do Web Content come from?

The idea for We Do Web Content came from my wife. She was working on a website for a law firm, and we both quickly realized how efficient content was to drive traffic. At the time, there were SEO agencies and web design agencies, but nobody was creating insightful content at scale. We found a gap in the market and were able to fill it. As we pioneered this new way of doing digital marketing through content, law firms began reaching out. We grew organically and rapidly, similar to how we can harness the power of content and help our clients scale. Content is king and drives everything.

What does your typical day look like and how do you make it productive?

I utilize many different calendar platforms for the various reminders needed to keep me on task. I have perfected the art of delegation and depend on my highly skilled team to get things done. There came the point in our business where we outgrew being a small shop and had to bring on employees to service the needs of our clients at the level we felt was necessary. We are fortunate to have a team we can rely on to push our vision forward and trust they will care for our clients.

How do you bring ideas to life?

Ideas will often come at the most unexpected time, so I always write them down or email them to myself, so they don’t get lost. I work with an implementation team to take that seed of an idea and help it flourish into something tangible. Ideas help the business grow and progress forward and having a team you can depend on is invaluable.

What’s one trend that excites you?

Content is still a growing trend, and that is very exciting for our business. There is no limit to the market for someone to create content for others. As a company, we continue to innovate in not only the type of content we develop but also the process in how we make it.

What is one habit of yours that makes you more productive as an entrepreneur?

One habit that I think makes me productive is morning prayer and meditation. For me, it is essential to start my day off with the right intention, and everything grows from there.

What advice would you give your younger self?

If I could go back in time and give myself some of my key life lessons, I would tell myself to buy Google, pay more attention to business contracts, and get a business or law degree. Looking back, those tips would have put me light years ahead.

Tell us something that’s true that almost nobody agrees with you on.

The monetary value of content is not always fully appreciated by the buyer. Part of our job is educating companies on the importance of content and its true market price. One well-done piece of content that is transactional could be worth several million dollars to a client, with the investment to have it created only being a couple of hundred dollars.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Being on the same page and proper communication is essential in business. Always confirm what someone is saying, and make sure they understand what you have said. And most importantly, recap the conversation so nothing will ever get lost in translation.

What is one strategy that has helped you grow your business?

We’ve never had a structured sales process. It’s always involved attending webinars, speaking at conferences, building relationships with people, and not ever leading with the hard sale. As time goes on, by nurturing those relationships, a need is eventually created, and then those contacts become clients. I hold relationships very close to my heart, and I only work with people I know will fit within our company’s culture. But more importantly, we always put other people before ourselves.

What is one failure you had as an entrepreneur, and how did you overcome it?

Not preparing for 2021 was a significant hurdle I’ve been able to overcome. We are working through it by building a sales machine, enlisting a consultant, and joining mastermind groups to build out that side of the business we’ve never had.

What is one business idea that you’re willing to give away to our readers?

It would be great to have a place for our teenagers to get together and have meaningful experiential moments. A social environment where they can be social, develop relationships, and take a break from technology. How we interact with each other as humans have changed and not for the better.

What is the best $100 you recently spent? What and why?

I recently invested in Coinbase, a cryptocurrency selling platform that recently went public. From my research and advice from those that know the space well, it’s going to be one of those new platforms that expand in price and continues to grow. It is a new way of using currency and rapidly increasing in popularity. It’s been in the private sector for a while, but now that it’s public, there’s going to be a lot more opportunity. The world is finally accepting and taking cryptocurrencies seriously.

What is one piece of software or a web service that helps you be productive?

Our business has been using excellent communication software called Slack. It is a perfect way of communicating with my team members beyond email. We can send documents, images, and text-like messages to the entire team or a specific group of people.

What is the one book that you recommend our community should read and why?

I would highly recommend How to Win Friends and Influence People by Dale Carnegie. I’ve read that book countless times since my teacher recommended it to me in the ninth grade. I’ve tried to read it every year since then. In business, all roads lead to relationships, how to treat people, putting others first and how to become a good conversationalist.

What is your favorite quote?

“The ultimate measure of a man is not where he stands in moments of convenience and comfort, but where he stands at times of challenge and controversy,” Martin Luther King, Jr.

Key Learnings:

• Content is king and drives everything.
• Ideas help the business grow and progress forward and having a team you can depend on is invaluable.
• One well-done piece of content that is transactional could be worth several million dollars to a client, with the investment to have it created only being a couple of hundred dollars.
• Being on the same page and proper communication is essential in business.
• “The ultimate measure of a man is not where he stands in moments of convenience and comfort, but where he stands at times of challenge and controversy,” Martin Luther King, Jr.