Alexander Martino

Alexander Martino is an entrepreneur and financial visionary who led his company The Scaling Group, LLC to becoming a seven-figure operation in only eight months. In that time, Alexander went from founding his company and having 0 clients to having over 1,500. His thorough and intuitive sense of business helps his clients accelerate into the highest grossing versions of themselves.

Before Alexander founded his own company, he spent seven months working for a huge corporate franchise where he managed over a half a million dollars a month through ads. After facing corporate burnout and learning that he could do this on his own, Alexander spent a year developing his vision into reality. It’s safe to say that his due diligence has paid off as today, Alexander’s marketing team has generated over $250 Million in the last four years.

Where did the idea for The Scaling Group come from?

I was working for gyms when COVID hit and so I wasn’t making any money once they all started to close, but I figured I could do what I was doing for them for myself. After that, the company basically manifested itself and within half a year I had accumulated over 1,500 clients.

What does your typical day look like and how do you make it productive?

Having structure and routine helps me stay productive. I wake up at 3:00 AM every morning to get a jump on everyone else. I get coffee at the only Starbucks that’s open, come back and get an hour of work done before working out at 5:00 AM. Once I get back home from the gym, I focus on what needs to get done and usually have meetings throughout the day before going to bed at 8:00 PM.

How do you bring ideas to life?

Ads. That’s how all my ideas gain traction.

What’s one trend that excites you?

The whole automation of passive income. It’s great that it’s becoming more accessible to the public and now that I’ve mastered it, I’m excited to help people with it.

What is one habit of yours that makes you more productive as an entrepreneur?

Having the discipline to stick to a strict routine.

What advice would you give your younger self?

Don’t judge yourself so much. You can only control how you look at a situation, not the outcome.

Tell us something that’s true that almost nobody agrees with you on.

There’s no way you can triple your salary in 6 months, but you can triple your income in that time using E-commerce.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Getting up early every morning and getting a jump start on everything.

What is one strategy that has helped you grow your business?

The art and understanding of paid advertising. In college I spent all my money learning about advertising. All I ate was ramen for months because I spent all my money on paid ads, but it eventually paid off.

What is one failure you had as an entrepreneur, and how did you overcome it?

Never take your health for granted. The failures I had with my health had the biggest impact on my business so now I always prioritize health.

What is one business idea that you’re willing to give away to our readers?

Drop shipping using a private label or building your own legitimate business. The days of selling anything are over but you can still drop ship you just need to work with brands who are already established. Trust experts on being experts.

What is the best $100 you recently spent? What and why?

Hydro Flasks. Always having one near me reminds me to drink lots of water and stay healthy.

What is one piece of software or a web service that helps you be productive?

Slack – you can manage everything from Slack.

What is the one book that you recommend our community should read and why?

The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, by Timothy Ferriss

What is your favorite quote?

I have a “not” favorite quote – It takes money to make money – I don’t agree with that. Money helps, but isn’t necessary.

Key Learnings:

• Pursue what you actually enjoy
• You should always build your income to the point where you work so much that you can replace your income with passive income. Tip the scale so you don’t have to work so much.