Life goes in so many different directions, enjoy the ride and don’t just head straight for the destination.
Alice Cash is an experienced marketing manager with a history of working in both the biotech and the entertainment industry. She is the media manager for Jubilance and the host of their podcast. Alice is skilled in event planning, social media, and leadership and has a strong art and design background. She received her M.A. in performance studies from New York University and her M.F.A. in directing from The New School for Drama. She is also a successful theater director in New York City.
Where did the idea for Jubilance come from?
My company sprang from another idea. We didn’t realize that we could be helping women at the onset of Terra Biological, but unknowingly, we found a supplement that could help every woman in the world. We’ve been a biotech company for over 12 years and sold a supplement, benaGene (oxaloacetate) for all of that time. As the years went by, doctors kept coming up to us and telling us that they’d seen impressive results with the women taking the supplement telling them that they no longer experienced the emotional side of PMS. They no longer felt the anxiety, gloominess, stress, and irritability associated with that time of the month! We realized that we had something on hand that could help a lot of women, so Terra Biological took oxaloacetate into two clinical trials last year for PMS, and the results were striking. Oxaloacetate helped 80% of women with their emotional PMS with a 54% improvement in gloominess, a 51% improvement in anxiety, a 36% improvement in stress, and an 18% improvement in irritability. We had the holy grail on our hands and needed to share it with the world, which is why we created Jubilance for PMS.
What does your typical day look like and how do you make it productive?
A typical day looks like sitting either inside or working outside if the weather is nice, and as the social media manager, making sure we’re creating content for our audience. A great part of my job is that every week I get to interview different women about their lives, their interpretations of womanhood, and their period stories for our podcast, Weekly Woman. I make it productive by using a to-do list where I rank things of varying importance to make sure I’m on track.
How do you bring ideas to life?
The way that I find most of my ideas is on the treadmill. I like to put on some beautiful music, and then I start running. That’s when I get my best ideas–when I’m in pain from the run and can’t concentrate on anything but the physical activity, then ideas strike.
What’s one trend that excites you?
A trend that excites me is experiential marketing. With experiential, you’re either hooking the audience with an event or giving them an experience or emotion. I love this idea; we recently partnered with a yoga class to create an event with Jubilance, which went really well.
What is one habit of yours that makes you more productive as an entrepreneur?
A habit of mine that makes me more productive as an entrepreneur is my organization; I am extremely organized. I prioritize my projects by how and when I need to finish them. I also keep lists to track the steps for each project. You can never have too many lists.
What advice would you give your younger self?
Life goes in so many different directions, enjoy the ride and don’t just head straight for the destination.
Tell us something that’s true that almost nobody agrees with you on.
Bubble tea is the best drink in the whole world. In terms of business, it’s ok to talk about periods and women’s biology. In fact, women have been waiting to talk about this forever. We want to break the taboo!
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
As an entrepreneur, something that I do over and over and recommend everyone else do is follow up with your contacts. You’ve already made the connection with them; make sure you keep it!
What is one strategy that has helped you grow your business?
The strategy that has helped me grow my business is saying yes to the opportunities that came my way. You have time to rest when you’re dead, take advantage of all your time now and say yes to everything!
What is one failure you had as an entrepreneur, and how did you overcome it?
A failure we had was launching Jubilance at first to the consumer. We’ve sold primarily to doctors for 12 years, and we had to rethink how to sell directly to the consumer. We had to change our marketing scheme all around to appeal to a younger demographic and move into the social media game.
What is one business idea that you’re willing to give away to our readers?
One business idea we’re willing to give away to our readers is that marketing is going more and more experiential, so get on board now!
What is the best $100 you recently spent? What and why?
The best $100 I recently spent was a cabin at Yosemite for a friends wedding. It was beautiful to get outside and reconnect with old friends, but maybe the best part was the re-centering I achieved by having NO SIGNAL from my phone. It was great!
What is one piece of software or a web service that helps you be productive?
My favorite software that I use regularly–other than the Adobe suite–is Hootsuite. It schedules all of our social media in advance! It saves so much time since you can schedule all the social for the month in a day.
What is the one book that you recommend our community should read and why?
Everyone should read Fighting Emotional PMS and Winning with Jubilance. It’s a free e-book on our website and is a perfect way to start understanding women’s bodies. For so long, the idea of talking about PMS or periods was taboo; this book gives both women and men the answers they need to help them comprehend and conquer PMS.
What is your favorite quote?
“Never Give Up, Never Surrender.” If you’ve seen the spoof film of Star Trek, Galaxy Quest, you might recognize this quote. My father was always a “Trekkie”, and so he found this film particularly amusing. I never watched Star Trek, but Galaxy Quest is a fantastic film, and this quote is something that sticks out to me as an entrepreneur. You have to keep going even when everything gets rough, you have to push for your ideas, and you want to be heard. Don’t surrender to the mediocrity of life, revel in the majesty of the galaxy.
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Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.