Annie Doisy - Content Creator of

At the beginning of each morning and the end of each day, I assess the day’s work and my goals. Doing this helps me stay focused from day to day, and it ensures that things are always on track.

Annie Doisy has worked in the mortgage industry for more than five years, helping hundreds of people understand home ownership. She’s a reverse mortgage expert and helps seniors enhance their lives by taking advantage of the equity in their homes. She has experience with the Federal Housing Administration, the U.S. Department of Veterans Affairs, and conventional financing, and she believes that staying well versed in all types of mortgages is necessary, regardless of your or your company’s specialty.

Annie creates content for’s blog to inform homeowners on how to access the equity in their homes.

She earned her degree from the University of Missouri in 2008. In her spare time, Annie enjoys traveling with her husband.

Where did the idea for come from?

After a long history in conventional mortgages, we realized that the reverse mortgage market was untapped. With more than 77 million (  baby boomers in the U.S., we saw that there was a constantly growing market ( Reverse mortgages allow homeowners above the age of 62 to convert their home’s equity into funds, which can help supplement a retirement account that’s not fully funded.

What does your typical day look like, and how do you make it productive?

Typically, I get to work and take a look at the previous day’s production. From there, I make daily goals for my team so we can improve on the previous day’s numbers. I evaluate each person’s numbers on a weekly basis to ensure that his or her production is where it needs to be. Much of my job, however, involves answering the questions that come up on a daily basis and providing solutions to difficult problems.

How do you bring ideas to life?

I like to write all my ideas down on my favorite notepad, then expand on them in outline form. After writing the first draft, I go back and determine what, if anything, will cause the idea to fail. By looking at the possible failures, I can more adequately prepare for any issues that might arise.

What’s one trend that really excites you?

In terms of my industry, I’m excited that more people have started putting their financial education first. There are so many myths about reverse mortgages that might discourage a person from pursuing them, but more and more people are taking the time to learn about the pros and cons. That way, they can make their decisions based on facts rather than hearsay.

What is one habit of yours that makes you more productive?

At the beginning of each morning and the end of each day, I assess the day’s work and my goals. Doing this helps me stay focused from day to day, and it ensures that things are always on track.

If you were to start again, what would you do differently?

If I could start over, I would immediately start seeking more established people in management and in reverse mortgages. I think the best way to learn is from people who are more experienced and more successful than I am.

What is one strategy that has helped you grow your organization?

Once we started focusing on the people, the ability to grow came naturally. Instead of trying to grow simply by adding to our employee numbers, we’ve focused on adding value to the company.

What is the best $100 you recently spent?

I put $100 toward a flight to Colorado to get away for a couple days and ski. I’m not a great skier, but I enjoy spending time in the mountains.

What is the one book that you recommend our community should read and why?

I always recommend “Charlotte’s Web” by E. B. White. It’s often considered a children’s story, but the lesson that strength comes from bravery, love, and loyalty is one that can be useful throughout all stages of life.

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