Avi Cohen, Great Neck, is the founder and driving force behind Avi Cohen Moving. Beginning his journey in 1985 with a single truck in Queens, New York, Avi has navigated Avi Cohen Moving to remarkable heights, expanding it into a fleet of 20 trucks renowned for both local and long-distance moves. His unique business approach, shunning traditional advertising in favor of word-of-mouth referrals, speaks volumes of his commitment to customer satisfaction and service excellence.
Under Avi’s leadership, the company has blossomed, not only in scale but also in reputation, becoming a preferred choice in the moving industry. This growth is a testament to his steadfast dedication and a customer-centric philosophy that prioritizes the safety, security, and needs of clients. Avi’s hands-on approach, combined with his ability to foster a family-like culture within his team, has contributed significantly to the company’s success. The long-standing, experienced crew at Avi Cohen Moving echoes his ethos of consistent quality and reliability.
What is your typical day, and how do you make it productive?
My typical day involves overseeing operations at Avi Cohen Moving, from coordinating moves to managing my team. I stay productive by setting clear goals each morning and prioritizing tasks. Regular communication with my team ensures everything runs smoothly.
How do you bring ideas to life?
I bring ideas to life through collaboration and brainstorming with my team. Once we have a concept, we plan meticulously, considering how it will enhance our service quality or efficiency, then test it in a controlled environment before full implementation.
What’s one trend that excites you?
The increasing emphasis on eco-friendly business practices excites me. It aligns with our company’s commitment to sustainability and pushes us to find innovative ways to reduce our environmental footprint.
What is one habit that helps you be productive?
Staying hands-on in my business keeps me productive. Being directly involved in various aspects of the company ensures I understand and can contribute effectively to our operations.
What advice would you give your younger self?
I would tell my younger self to worry less about the hurdles and focus more on the journey. Every challenge is an opportunity to learn and grow.
Tell us something you believe almost nobody agrees with you on?
I believe that not advertising and relying on word-of-mouth is a viable long-term business strategy. It’s unconventional but has worked for Avi Cohen Moving.
What is the one thing you repeatedly do and recommend everyone else do?
Constantly seek feedback from customers and employees. It’s crucial for improvement and staying aligned with the needs and expectations of those you serve.
When you feel overwhelmed or unfocused, what do you do?
I take a step back to reevaluate my priorities. Sometimes, taking a short break or a walk helps clear my mind and refocus.
What is one strategy that has helped you grow your business or advance in your career?
Building strong relationships with customers and employees has been key. Treating every interaction as an opportunity to create a lasting impression has helped grow my business.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
In the 1990s, my company faced financial challenges. I overcame this by working tirelessly and turning every customer into a promoter of our business. The lesson was the power of resilience and customer satisfaction.
What is one business idea you’re willing to give away to our readers?
A moving company focused exclusively on sustainable practices, using only eco-friendly materials and vehicles, catering to the environmentally conscious market.
What is one piece of software that helps you be productive? How do you use it?
Project management software is essential. It helps in organizing tasks, tracking progress, and ensuring team collaboration and accountability.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
‘The Lean Startup’ by Eric Ries. It emphasizes the importance of adaptability and customer feedback in developing a successful business, principles that I resonate with deeply.
What’s a movie or series you recently enjoyed and why?
I recently enjoyed watching ‘The Founder.’ It’s a story of perseverance and innovation in the face of adversity, which I find very inspiring.
Key learnings:
- The Importance of Customer-Centric Approaches and Relationship Building
- Resilience and Adaptability as Key Drivers of Success
- Eco-Friendly Practices and Innovation in Business