Batool Zaidi

Founder of BeReal Wear

Batool is a highly successful and competitive direct/channel sales professional in her 12th year building
and developing successful business practices.

Numerous sales awards throughout her career prove her drive and result oriented mindset. She has high
expectations of herself, her teams and thrive on the pursuit of excellence. Whilst her highly motivated approach and ambition drives sales on a daily basis, her thorough understanding and experience of the UK and international market allows her to develop medium and long term strategies for the continued growth of the businesses. She also brings a vast experience of international sales. She has worked with German Companies like Siemens, Jeremias, and have also worked in UAE.

Where did the idea for BeReal Wear come from?

As a fitness enthusiast myself I have always believed in inner beauty, body positivity and eco-friendliness.
BeReal Wear is all about body positivity and believing in yourself. I wanted to create something that can help women believe in their true self and who we really are when we let go of all of the stories, labels, and judgments that we have placed upon ourselves. “It is who we naturally are without the masks and pretentiousness.” Based in London, UK, our website offers a range of sportwear and in vibrant colours. Our Activewear is for everyone who wants to be unique and be real. Because we truly believe everyone is exceptional and unique in their own way and our clothing brand represents that. “Be yourself, be real you are enough”

What does your typical day look like and how do you make it productive?

Running a company isn’t always glamorous. A typical day starts at 6.30am with hot coffee. At 8.30am I am at work, going through the agenda for the day followed by multiple meetings with different members of my team. Our new collection will be launching soon, so communicating with different divisions is essential. After heading home, I go to gym and then after dinner, I like to do some reading and writing. Of course there are some fire drills and crazy days, but in general, that’s what a day in the life looks like for me.

How do you bring ideas to life?

Human mind is filled with ideas, and proper evaluation and filtration is required to make sure its operational.

What’s one trend that excites you?

In light of Covid-19, online workouts are something I look forward to. After a tiring week, HIIT workout on weekends with my trainer gear me for coming week.

What is one habit of yours that makes you more productive as an entrepreneur?

Being quality conscious and honest.

What advice would you give your younger self?

My advice would be Enjoy life more.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Be brave, take risks.

What is one strategy that has helped you grow your business?

We have always believed in being honest and customer centric and that strategy has helped us a lot in both our Businesses BeReal Wear and Excelify Solutions

What is one failure you had as an entrepreneur, and how did you overcome it?

I don’t see anything as failure, its just stepping stone or an indicator to make your processes more better.

What is one business idea that you’re willing to give away to our readers?

Follow your heart and do something you are passionate about.

What is the best $100 you recently spent? What and why?

on fitness equipment for online workouts.

What is one piece of software or a web service that helps you be productive?

I use task reminders a lot.

What is the one book that you recommend our community should read and why?

7 habits of highly effective people

What is your favorite quote?

Follow your passion

Key Learnings:

  • Follow your passion
  • Be Honest in your dealings/ Business
  • Always choose product quality