Ben Morgan

CEO of Rocktomic Labs

Born in Salt Lake City, Ben Morgan got his start in the pest control industry in 2001. Starting as a salesman with Moxie, Morgan worked with various Moxie brands and door-to-door companies for years before joining the operations side of the business at Alterra Pest Control and then later at Aptive Environmental Pest Control. In 2017, Morgan departed Aptive to co-found Anthem Pest Control, serving as the company’s Chairman and CEO. Anthem’s success has been growing ever since its founding, with the company breaking into the Top 100 North American Companies list for 2021, as reported by PCT Online, the leader in pest control industry news.

In 2019, Ben Morgan was integral to the re-launch of Rocktomic Labs, an Atlanta, Georgia-based supplement company that focuses on private label brands. He has grown Rocktomic labs from supporting just five different brands to now supporting over 5,000 in the span of just two short years. He is the acting CEO of Rocktomic Labs and looks forward to continued expansion and scale on a remarkable model that is helping thousands of entrepreneurs fulfill their unique visions for growth.

A serial entrepreneur, Morgan is active in investing in new technology for his businesses and other ventures that show great promise. He is currently involved in six companies or startups and enjoys all of the challenges and workload that come with each.

Where did the idea for Rocktomic Labs come from?

A mutual acquaintance of mine had run a private label business for five brands for about ten years. Through Rocktomic, we took his model and applied it to the masses as the private label drop shipping (PLDS) model allowed for scale with minimum risk.

What does your typical day look like and how do you make it productive?

I’m getting more and more optimized, but my days are still somewhat chaotic. Juggling the responsibilities of multiple eight-figure businesses has been difficult as well as raising four children with my wife. I finally started investing in personal support and properly implementing the art of delegation. This has been a process and not an event, but again, precept upon precept.

How do you bring ideas to life?

I’ve been using calendars and hosting specific meetings for specific tasks and assigning follow up tasks and due dates. We then script out my schedule based off required tasks and due dates.

What’s one trend that excites you?

Crypto and technology and the various verticals with Blockchain.

What is one habit of yours that makes you more productive as an entrepreneur?

I have been getting better at trusting my gut. I intentionally try to speak last so I can be presented with everyone’s opinion and then let logic help shape my opinion of what’s the right call to achieve the best result the fastest. More often than not, everyone’s opinion is accurate. Some people’s solutions are basic math and others are calculus. Sometimes simple is best. Other times, the complex formula, when properly executed, is required for success.

What advice would you give your younger self?

Take bigger risks early and trust your gut. Without a doubt, when things have not gone well it’s because I’ve doubted myself or taken action too slowly. Fast and hard would be the advice.

Tell us something that’s true that almost nobody agrees with you on.

True balance in entrepreneurship means there is no great balance. There are huge benefits, but long nights and lots of stress come with the gig. Everyone sees the results and the success, but they don’t see the stuff below the surface.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Continue to re-commit to doing the things I ought to do myself. Delegation works, but some tasks need to be hands-on. Early on, I tried to automate everything. I’m still finding the formula and sometimes it changes, so I continue to fight for optimization.

What is one strategy that has helped you grow your business?

Reinvesting every penny of early success profit. Don’t step over dollars to pick up pennies.

What is one failure you had as an entrepreneur, and how did you overcome it?

Picking partners. Co-founder is a title I love sharing, but it has not always been that way. Back to high school and early companies, sometimes I was involved with a partner that made it difficult or not enjoyable. Money is great, but if the pursuit comes with anger toward someone intimately involved, it’s probably not worth it.

What is one business idea that you’re willing to give away to our readers?

People’s lives are cluttered and unorganized. A service to come in and help develop systems and implement available technology that eliminates roadblocks and creates streamlined automation of tasks would be great.

What is the best $100 you recently spent? What and why?

I often get pedicures and foot massages which help alleviate stress. Many men don’t get pedicures. Don’t be afraid. Get your feet done!

What is one piece of software or a web service that helps you be productive?

Facebook ads manager. Facebook is hard to learn and difficult to keep working right, but it has revolutionized the way we essentially print money for our business by front-end, positive ROIs that would not be available otherwise.

What is the one book that you recommend our community should read and why?

Stop Acting Rich by Thomas J. Stanley. This book helped me understand why so many people with wealth misuse their available capital. It also taught me when and how to properly allocate that capital for maximum gain.

What is your favorite quote?

“It is what it is.”

Key Learnings:

• Life is a process, not an event.
• Trust what your head tells you to do and take a massive action. If you never try you’ll never know.
• Talk about your goals and dreams with others so that they can help hold you accountable to your own vision for your own life.