Bennedetto Salanitro

Don’t wait for the future, build and mold it into what you want it to be.


Benedetto Salanitro is the Cofounder of 8pay. Which he runs alongside his business partner Alessandro Bellardita. With only a computer and 15€ 8Pay began advertising on Facebook fan pages, quickly earning one of the largest followings in Italy. Mastering the art of advertising enabled Salanitro to create and scale a successful performance marketing agency based in Dubai.

8Pay aims to bring crypto to the masses allowing everybody to use them, in the same way, they used fiat. They’ll be able to execute everyday payments in a few clicks, to subscribe and manage recurring payments effortlessly, being charged automatically from our smart contract without user interaction.

Where did the idea for 8pay come from?

Being one of the first companies to adopt crypto to pay for services, we discovered there is no infrastructure to facilitate the payments, in particular, recurring payments and payroll. We decided to create 8Pay to fill the void and provide a complete suite for every payment type.

What does your typical day look like and how do you make it productive?

My mornings always begin by checking my inbox to see any important updates and to give feedback. After that, I either go weightlifting or boxing. I spend a lot of time on calls with my executive team, located across the globe.

How do you bring ideas to life?

I create a team with hungry, motivated people. Then, I attend industry events to learn in which direction is going the market and analyze what the key players are doing. After that my team and I test, optimize, and scale.

What’s one trend that excites you?

Digital currencies. Fintech changed the payment system, digital currencies will revolutionize it completely. The advantages of digital currencies such as transaction speed and low fees will make the entire world switch from the traditional money system.

What is one habit of yours that makes you more productive as an entrepreneur?

When I find myself in my own bubble, I get out of it. I constantly go out and meet other visionaries so we may inspire each other.

What advice would you give your younger self?

Most of the things you are afraid of are not real, they are just limitations your mind is placing on you and your potential.

Tell us something that’s true that almost nobody agrees with you on.

People don’t change.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Networking is a helpful tool that costs nothing but time. I always make it a point to speak with people who achieved great results in life

What is one strategy that has helped you grow your business?

Continually try to improve each day. Markets evolve, so you must adapt or you’ll be left behind. This means constantly thinking and expanding your ideas as well as your business.

What is one failure you had as an entrepreneur, and how did you overcome it?

In every failure, there is some data to be obtained, if you are able to interpret that data, you will be sure to not make the same mistake again.

What is one business idea that you’re willing to give away to our readers?

Keep watch on the growing trends like AI, biomedicine, reverse aging.

What is the best $100 you recently spent? What and why?

Taking clients out to dinner.

What is one piece of software or a web service that helps you be productive?

Telegram, Slack, and Zoom all greatly increase our efficiency.

What is the one book that you recommend our community should read and why?

Think Big and Kick Ass by Donald Trump. The name is pretty self-explanatory, but it was a good tool to change my way of thinking and how I went about making those thoughts come true.

What is your favorite quote?

“It is not the critic who counts”

Theodore Roosevelt

Key Learnings:

  • You create and maintain your own reality.
  • Don’t wait for the future, build and mold it into what you want it to be.
  • You miss 100 percent of the shots you don’t take.