Bomi Joseph

Sacrifice small short-term benefits for large long-term benefits. Don’t be impatient. Don’t lose faith.


Since 1984, Dr. Bomi Joseph has been bio-hacking humans and phyto-hacking plants. As the Director of Peak Health Center in Los Gatos, CA, he promotes the concept of “endohealth” or “health from within”.
Dr. Bomi Joseph was exposed to the medicinal properties of plants at a very young age, and also the techniques to extract their functional ingredients. During this time, when he was just seven years old, he worked for his uncle, Douglas Johnson, of Johnson & Johnson Ayurvedic Pharmacy.
Dr. Bomi Joseph earned his Ph.D. from The Ohio State University and his dissertation was on ligand binding to Protein Receptors on cell surfaces. He is also an alumnus of the Harvard Business School (PMD 58) and also a member of the American Society of Pharmacognosy and a founding member of The Obesity Society.
An entrepreneur, Dr. Bomi Joseph has pioneered the development of the “Deep Health Device®”, a very effective method to measure human health (patent pending), has published numerous papers and holds multiple patents. He points out that degeneration of the body, accounts for 86% of all diseases today. Pharmaceutical drugs only make this problem worse and are an ineffective treatment. The most effective way to maintain health is self-discipline, which Dr. Bomi Joseph also champions as “self-love.”
Dr. Joseph is a leading authority on food related diseases, food & drug safety, and drug intolerance.

Where did the idea for Peak Health Center come from?

I have always seen health as the opposite of disease. The healthier you are, the less likely you are to fall sick. You are either on the health curve going up, or the disease curve going down. There is no in-between. You should be constantly working on getting healthier and reaching your state of “Peak Health.”
This has been my philosophy since I was a child.

What does your typical day look like and how do you make it productive?

I plan my week on Sunday night. That gives me a leg up on Monday morning— for the whole week. I focus on the few important things that need to be done. I ignore the multitudes of nonsensical distractions.
I wake up at 5 a.m. everyday. Carpe Diem- Attack the day early. I stretch and workout. 5 a.m. to 7 a.m. is my meditative, peaceful time with myself. Everyone else is asleep or trying to get out of bed.
I already have my day planned and the important things to be done mapped out. I hone in on the most important thing and don’t let go until it is done. I keep knocking off the important tasks one by one.

How do you bring ideas to life?

My biggest creations have been done with a pencil, a blank sheet of paper and solitude, while pensively staring at the wall. I start “Top Down.” What do I want to create? How can I go about doing this? What are the components of it? What needs to be done first? What are the action items?
At the end of the process is— “What is the first thing I have to do, right now, to get this whole thing going?” I do it and get whole thing rolling.

What’s one trend that excites you?

The U.S. government and the FDA are extremely misguided in their understanding about what is “healing.” The FDA is also funded primarily by the food and the pharmaceutical industry and not the U.S. taxpayer. The older generation of Americans have had blind faith in the government and have not realized that their misguided policies have significantly harmed population health.
The younger generation is social media based and more independent in their thinking. They are also seeking health and non pharmaceutical solutions to diseases. This has given me hope that common sense will prevail in the long run.

What is one habit of yours that makes you more productive as an entrepreneur?

I have a very strong mind and can always see the light at the end of the tunnel. I never give up. I keep moving towards the light and darkness never bothers me. I see failure as another point in progress. Another data point in “What Not To Do.”

What advice would you give your younger self?

Think big. Think Long Term. Sacrifice small short-term benefits for large long-term benefits. Don’t be impatient. Don’t lose faith. Pick a career you love doing. And keep your eye on the ball.

Tell us something that’s true that almost nobody agrees with you on.

Alcohol is really bad for you. It is a bully in the body. Your body stops almost everything it is doing to get rid of it. If you need alcohol to have fun, you’ve got a problem.
I have two more productive days in the week than almost everyone I know— the time spent drinking alcohol and the time spent recovering from the hangover.
As much as I was considered a wet blanket by my friends, I was in great demand in the Pre-Uber days as a “Designated Driver.”

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Plan, execute and re-evaluate- over and over again. Its wisdom. Be a bull when you are the correct track and a butterfly when you have to nimbly transition. Wisdom is being honest with yourself and knowing when to be a bull and when to be a butterfly.

What is one strategy that has helped you grow your business?

Earn more, spend less.
Earning more means making something that someone needs and wants. People will pay more if it is truly solving a problem. The quality also has to be good.
Stability is having cash in the bank. The best way to do this is to “Earn More and Spend Less.”

What is one failure you had as an entrepreneur, and how did you overcome it?

If I only had one failure, I wouldn’t be an entrepreneur. I’d be doing nothing.
I have good instincts guiding me. My gut once told me not to sign on to a partnership. I knew I was getting involved with clueless partners. I didn’t listen to my instincts. I did it anyway and it all went south.
It’s hard to tinker with busted glass. I walked away, started from scratch again and am doing far better than them now.

What is one business idea that you’re willing to give away to our readers?

It is fairly obvious that humans are drastically affecting the environment and the planet. The government and companies, by law (Executive Order 13834) have to make major changes to their energy efficiencies and also protect the environment.
This leaves many projects and contracts available at , and companies like Amazon, Apple and Google. You have to be a trained/certified person to do these jobs. The training and the certification can be obtained free from .
The contracts vary from $100,000.00 to $8,000,000.00. Once you get a contract, you have priority position for the next contract.
I made a financial model of a person, getting trained (free) and procuring a $200,000.00 contract, over a six-month period. If you are careful with money you can parley this into multiple contracts, hire 6-10 people, train them for free, and have $6-$10 million/year in revenue, with a net profit of about 20%.

What is the best $100 you recently spent? What and why?

Took my fiancé out to one of her favorite restaurants, turned off my cell phone, and tuned in only to her.

What is one piece of software or a web service that helps you be productive?

A list manager called Wunderlist ). It is the best organizer I have seen. It is very easy to organize tasks and their associated files and information. Tasks can be shared to multiple people. It has reminders, subtasks, alarms, etc. It keeps me productive and organized.

What is the one book that you recommend our community should read and why?

“The Richest Man in Babylon” by George Clason. In today’s world of fads, gimmicks, promotions and marketing, this is a must-read classic about managing money. Sage, sound advice that will bring peace and prosperity (if followed.)

What is your favorite quote?

“There is nothing outside of yourself that can ever enable you to get better, richer, stronger, or smarter. Everything is within. Everything exists. Seek nothing outside of yourself.”- Miyamoto Musashi.

Key Learnings:

  • There is far more within you than in the universe outside you.
  • The species that survive are the ones most responsive to change. The strongest or the most intelligent don’t survive.
  • Opportunities don’t happen. You create them.
  • The difference between winning and losing often is not quitting.
  • You miss all the shots you don’t take.