Never sacrifice yourself self-care for the sake of entrepreneurship
Briana Marie is the founder of Tanzek Media, a content marketing agency that helps small to mid-sized businesses meet their quarterly goals through digital marketing. From content creation to social media and website management, Tanzek Media has the solution for businesses struggling to reach their target audience with their current marketing plan. For companies interested in managing their own digital marketing campaigns, Briana offers in-person and online trainings as well as resources to expand your digital marketing knowledge.
Where did the idea for Tanzek Media come from?
I had been doing freelance copywriting for about 5 years, and I found that several of the businesses I was writing copy for were having trouble managing, and finding success with, their digital marketing campaigns. I wanted to help businesses that were experiencing this struggle. So, I decided to create a company that not only would write copy, but also create and manage digital marketing content.
What does your typical day look like and how do you make it productive?
I am a mother of 2, so I typically work from 9am-2pm while the kids are in school. During the summer, I modify my hours a bit. I spend a day building out my content calendars for the month, a day creating and scheduling content (including my own), and a day set aside for research and building reports. I also work with freelancers to help me manage accounts and create/manage content so to take some of the workload off myself.
How do you bring ideas to life?
I like to write my ideas down as soon as they come to me. I feel like that is the first step to bringing them to life. I have to see it on paper. After I do that, I can outline a detailed plan to bring it to fruition.
What’s one trend that excites you?
I love the trend of video marketing! I feel like we can get so much from that sort of visual. It is really taking digital marketing to a new level, and I am having lots of fun playing around with new video ideas, and seeing what attracts the most engagement.
What is one habit of yours that makes you more productive as an entrepreneur?
I use a color-coded Google calendar for every aspect of my schedule. This was my way of achieving a fair balance in my daily routine. This helps me to see which areas I am devoting too much attention to (not just in business but life in general), and which ones I am not giving enough attention.
What advice would you give your younger self?
If it doesn’t help you grow, it isn’t worth your time.
Tell us something that’s true that almost nobody agrees with you on.
The only limits that exist are the ones we create in our minds.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Make my self-care a priority ALWAYS! It can be easy to fall into the trap of devoting all your time in energy into your business, but you will find much more success if you never let yourself go in the process.
What is one strategy that has helped you grow your business?
Get social! Start a conversation with a random person in the grocery store, talk to another parent while I’m waiting for my kids at gymnastics practice. I am always starting a conversation with someone, and I have gained quite a few clients just by doing that alone. Just a simple mention of my business is enough to strike interest. I then offer my business card for those who seem interested enough to learn more. I’m not pushy with it, I just like connecting with others. You never know who you may run into.
What is one failure you had as an entrepreneur, and how did you overcome it?
I poured tons of money into a clothing business that I wasn’t even interested in, it just seemed like it would be a good moneymaker. I didn’t enjoy the process, and I wasn’t passionate about it. I eventually shut down shop, and turned my attention to a hustle that I would actually enjoy, and would’ve even done for free at the time… writing.
What is one business idea that you’re willing to give away to our readers?
I always thought a mobile birthday party business would be cool. A truck that brings all the fun to you- the full set up plus the activities. That is super convenient for a Mom like myself.
What is the best $100 you recently spent? What and why?
The best $100 I recently spent was on Sendible’s social media scheduler. It makes my life so much easier when managing multiple social media accounts for my company.
What is one piece of software or a web service that helps you be productive?
Sendible has been my favorite so far. This social media management software is so robust for the price. It helps me stay organized when managing multiple accounts at one time, and it makes automation even easier. I also love that it has a tool to monitor keywords. It is literally everything I need in one spot.
What is the one book that you recommend our community should read and why?
The 4 Hour Work Week by Timothy Ferris is great because it really opens your eyes to how you can dive into the world of entrepreneurship without overworking yourself. It’s a really great read.
What is your favorite quote?
“Turn your wounds into wisdom.” -Oprah Winfrey
- Never sacrifice yourself self-care for the sake of entrepreneurship
- Writing an idea down on paper is one of the first steps to bringing it to life
- Socializing is a great way to naturally promote your business and connect with potential clients and partners
- The only limits that exist are the ones we create in our minds