Cassandra Freeman

Founder of Thoughtful Inspirations

Cassandra Freeman is known as the “#1 Dream Builder”–is a wife, mother of four boys, and founder of Thoughtful Inspirations. Cassandra drives women leaders to achieve their dream lives and become their best selves.

Her goal-oriented tools such as ‘The White Lie’ book that was endorsed by Brian Tracy and motivational e-courses within Never Give Up Academy are just a few of the resources she offers to get you on the fast track towards maximizing your potential. As an award-winning speaker, she has empowered hundreds of women to make it happen.

Cassandra is an active mother, community engager, entrepreneur, and author. She has run in the Shamrock 8K and Bubble Run with her family three consecutive years and maintained various PTA Board positions. She began a Kids Can Vote campaign in which she set up booths for kids in her local community to place mock votes to help raise kids that vote. She graduated valedictorian in both of her Master’s degree programs. She is the author of four life-changing books. She was the winner of the Small Business Award from the Women’s Business Center of Northern Virginia. She is a member of the International Positive Psychology Association, Toastmasters, American Psychological Association, Women’s Speaker Association, and Public Speakers Association.

Cassandra is a psychology doctoral student. In addition to her doctoral studies, she enhances her leadership skills through being enrolled in Sam Chand’s Leadership Institute, Success Academy by Jim Rohn, Zig Ziglar Leadership Training, John Maxwell Maximum Impact Mentoring, Bishop T.D. Jakes Envision training, and David Chilton’s Book Method training. In October of 2016 Cassandra graduated as a God’s Leading Lady, an organization created by Bishop T.D. Jakes wife, First Lady Serita Jakes.

Cassandra’s vision is to help women achieve their goals and become their best selves.

Where did the idea for Thoughtful Inspirations come from?

The idea for Thoughtful Inspirations came from how I wanted to define the gift I have to share with the world. I love to inspire leaders to go after their dreams and to inspire them to never give up along the way. I wanted the name had to encompass what and how I do it, which is to inspire through thoughtfulness.

What does your typical day look like and how do you make it productive?

My typical day begins and ends with purpose. I begin and end each day envisioning my goals, dreams, and focus for the day. I also take my mornings and evenings as times to read my bible and enjoy tea or a nice book. After I eat breakfast, I get my workout time in. Then I get to my workday and the business of Thoughtful Inspirations. My day ends when my 4 boys come home so that I can take care of them. After homework, after school activities, sharing our day, and eating dinner; we begin our night routine.

How do you bring ideas to life?

My ideas usually come as a result of a problem I see. I create inspiring solutions and speeches. So when I get an idea I usually write in down in general terms of what I thought. Then the next step would be to sketch it out and make it real. Then I look at the sketch and write the steps out that I would take to make it into a reality. Those steps usually depend on what I am creating. That’s why I always carry a journal and something to write with.

What’s one trend that excites you?

One trend that excites me is the natural hair trend. It took me a while to learn how to manage my natural hair, but I love it.

What is one habit of yours that makes you more productive as an entrepreneur?

I love to protect my schedule, time, and my needs. When I know that I have a book, speech, or product to work on I turn all of my electronics on do not disturb because my focus is valuable. The moment I get an interruption in thought when I am in my flow that means I’ve missed an opportunity to help someone.

What advice would you give your younger self?

I would tell her to trust herself. To not wonder so much if you are doing everything right on this entrepreneurial journey. There is no right way to go about your journey. It’s your story to write. Live it to the fullest. You know what you need, you are resourceful, and you are determined. Work from your rest and give it all you’ve got. It will pay off.

Tell us something that’s true that almost nobody agrees with you on.

That would be that dreams are a apart of who you are on the inside. To neglect your dream is to neglect yourself.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Read. There are so many solutions in books. I have never seen a question that could not be answered in finding the right book. Not to mention it is a huge stress reliever.

What is one strategy that has helped you grow your business?

Always growing in knowledge and staying up to date on industry news. Having a coach is a big one too. Having a coach always helps you grow your business and life. Really having a coach and growing in knowledge are the same thing. A coach can be a person, a book, a program, a podcast…any resources that take you to another level.

What is one failure you had as an entrepreneur, and how did you overcome it?

One failure I’ve had as an entrepreneur is not marketing my first book properly. I overcame it by not stopping and continuing to learn and improve what I was doing. Never stop learning, upgrading yourself, and getting better.

What is one business idea that you’re willing to give away to our readers?

It’s you. The next business idea is within you. I talk to so many people who have all of these ideas. The only difference between a person with an idea and someone living out that idea is action.

What is the best $100 you recently spent? What and why?

That would be for Rachel Hollis coaching. She really helped me improve my marketing and business strategies.

What is one piece of software or a web service that helps you be productive?

I like the Cloze app. I use it to send business emails and get reminders on when to follow up with a response. It reminds you when others have not responded. It also keeps files and email correspondences under each person’s name. Lastly, you can track emails to see when they were accessed, which helps to send reminders to those to have opened your email but who have forgotten to respond.

What is the one book that you recommend our community should read and why?

Never Lose a Customer Again by Joey Coleman. This book helped me to craft a great customer journey for my business. It’s like the ultimate behind the scenes business blueprint, where you get to put yourself back into the business.

What is your favorite quote?

“The phrase never give up is more than just words…it’s in your thoughts, it’s in your actions, and it’s a way of life.”-Cassandra Freeman. Even my closest friends use this quote on me when I start to doubt.

Key Learnings:

• Put your heart and your authentic self back into what you do.
• Be solution minded.
• Read. There will never be a question that cannot be answered through reading.
• Begin and end with purpose.
• Choose to never give up.