Becky Sturm – Owner and Founder of 3waybeauty
[quote style=”boxed”]I closed it, cried, and then put my big girl pants on.[/quote] Becky Sturm is the owner and founder of 3waybeauty and StormSister Spatique and the co-founder of the…
Beauty is personal. Literally. It’s the one industry where the product goes on your face. The founders in this section are building beauty brands, skincare companies, cosmetics lines, and wellness products. All while navigating an industry that’s simultaneously ancient and constantly reinventing itself.
These interviews cover the full beauty landscape. Skincare. Makeup. Haircare. Clean beauty. Men’s grooming. The tools and technology that support the industry. And the direct-to-consumer brands that changed how beauty products reach people.
What makes these founders interesting is the combination of science and storytelling. Beauty products need to work. But they also need to make people feel something. The founders here understand both sides. They talk about formulation and branding with equal fluency.
You’ll find insights on product development, retail strategy, building beauty brands in a crowded market, influencer relationships, and the shift toward clean and sustainable beauty. Also the challenge of standing out when every brand claims to be revolutionary. If you’re building in beauty, these founders have perspective on the industry that goes deeper than skin deep. Sorry. Had to.
[quote style=”boxed”]I closed it, cried, and then put my big girl pants on.[/quote] Becky Sturm is the owner and founder of 3waybeauty and StormSister Spatique and the co-founder of the…
[quote style=”boxed”]If I were to start again I would have stuck out some of my endeavors that I killed earlier on. When I was younger I had a web design…
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[quote style=”boxed”]Be involved in every decision of your business in the beginning, so that you have control, know what is going on, and know where you stand with your business….
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[quote style=”boxed”]I carry a small notebook with me everywhere I go. Some ideas that I scribble down are never seen again, but many continue to surface and I’ll start talking…