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design

Design is how things go from functional to meaningful. The founders in this section understand that. They’ve built design agencies, product studios, UX consultancies, and creative firms that shape how people interact with everything from apps to physical spaces.

These interviews cover the full design spectrum. Graphic design. UX and UI. Industrial design. Interior design. Brand identity. Web design. The kind of work that most people don’t notice until it’s done badly. Which, if you think about it, is the highest compliment.

The founders here talk about the business of design, not just the craft. How to price creative work. How to manage client expectations. How to build a team of creative people without everything devolving into chaos. And how to stay creatively fulfilled while running a business, which turns out to be harder than it sounds.

You’ll find insights on design thinking, user research, building a portfolio, and the eternal debate between form and function. If you’re a designer, a founder who needs design help, or just someone who appreciates things that work well and look good doing it, these conversations are for you.

Jeriël Bobbe – Founder of Bloondesign

[quote style=”boxed”]When you live an idea, you will succeed, that I’m sure of.[/quote] When you’re a kid, you are always dreaming of becoming a firefighter or policeman. Jeriël used to…

Meet Jeriël Bobbe – Founder of Bloondesign

Peter Baumgartner – Founder of Lincoln Loop

Action! It’s easy to talk about your great ideas, but they’re nothing until you take action to make them a reality. If an idea feels overwhelming, I find one small…

Meet Peter Baumgartner – Founder of Lincoln Loop

Danny DeMichele – Founder and CEO of Incubate

[quote style=”boxed”]I wouldn’t go so big so fast. I would keep my company small and extremely profitable and then grow.[/quote] Danny DeMichele is the Founder and CEO of Incubate, a…

Meet Danny DeMichele – Founder and CEO of Incubate

Darlene Farmer – Founder and President of Creative Carpet Design

[quote style=”boxed”]Don’t get comfortable thinking you’ve arrived. There is always someone or something ready and willing to bump you and your product out of business. Stay on your toes. No…

Meet Darlene Farmer – Founder and President of Creative Carpet Design

Johnny Miller – Owner of OakBridge Timber Framing

[quote style=”boxed”]I believe the key to motivation is purpose. God put us here for a reason. We’re here to accomplish a higher purpose.[/quote] Johnny Miller, the owner of OakBridge Timber…

Meet Johnny Miller – Owner of OakBridge Timber Framing

Sarah Remington and Veronica Zanellato Kido – Founders of Me Two You

[quote style=”boxed”]We are all about getting it done. One we have a great idea and decide to execute on it we make a plan and implement it. It doesn’t always…

Meet Sarah Remington and Veronica Zanellato Kido – Founders of Me Two You

Lauren Gropper – CEO of Repurpose

[quote style=”boxed”]I think the bigger challenge is staying focused on the right ideas, and putting the other ideas aside in order to make the right ones happen. Focus is key.[/quote]…

Meet Lauren Gropper – CEO of Repurpose

Anita Crook – Creator of POUCHEES

[quote style=”boxed”]I try not to look at things as failures. Every time things don’t work out as planned I see it as a learning experience. Sure I’ve made plenty of…

Meet Anita Crook – Creator of POUCHEES

Niki Pfeiffer – Founder and CEO of Niki Pfeiffer Designs

[quote style=”boxed”]Get in the habit of taking action every day and making something happen.[/quote] Niki Pfeiffer is the Founder and CEO of Niki Pfeiffer Designs and the designer behind the…

Meet Niki Pfeiffer – Founder and CEO of Niki Pfeiffer Designs

Alden Gannon – Founder of Six Fish

[quote style=”boxed”]Ideas come easily. Realizing them is hard. Typically I start with a pain point I experience in my life. If I am not intimately connected with the problem on…

Meet Alden Gannon – Founder of Six Fish

Maria Dellapina – Creator of Specs4us

[quote style=”boxed”]Never be afraid to ask for something. If you get a “no,” just keep swimming, just keep swimming…and you’ll get results.[/quote] Maria Dellapina’s daughter Erin was about two when…

Meet Maria Dellapina – Creator of Specs4us

Silvia Quintanilla and Francesco Rugi – Artists at Carnovsky

Silvia Quintanilla and Francesco Rugi are an art/design duo that works under the name Carnovsky and have gained great recognition for their RGB project, presented for the first time in…

Meet Silvia Quintanilla and Francesco Rugi – Artists at Carnovsky

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