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design

Design is how things go from functional to meaningful. The founders in this section understand that. They’ve built design agencies, product studios, UX consultancies, and creative firms that shape how people interact with everything from apps to physical spaces.

These interviews cover the full design spectrum. Graphic design. UX and UI. Industrial design. Interior design. Brand identity. Web design. The kind of work that most people don’t notice until it’s done badly. Which, if you think about it, is the highest compliment.

The founders here talk about the business of design, not just the craft. How to price creative work. How to manage client expectations. How to build a team of creative people without everything devolving into chaos. And how to stay creatively fulfilled while running a business, which turns out to be harder than it sounds.

You’ll find insights on design thinking, user research, building a portfolio, and the eternal debate between form and function. If you’re a designer, a founder who needs design help, or just someone who appreciates things that work well and look good doing it, these conversations are for you.

Peter Veldhoven – Co-Founder of Veeel Designers

Peter Veldhoven is Founding Partner at Veeel Designers, an unconventional design firm based in Amsterdam (The Netherlands). Why unconventional? His design firm only works with freelance designers instead of a…

Meet Peter Veldhoven – Co-Founder of Veeel Designers

Rie Nørregaard – Co-founder and Creative Director of OMHU

Rie Nørregaard is the Co-founder and Creative Director at OMHU. Rie has worked as a creative director at leading design firms, creating design solutions for well-known consumer brands such as…

Meet Rie Nørregaard – Co-founder and Creative Director of OMHU

Allan Szacher – Owner and Creative Director of Zupi

Allan Szacher was born in 1977 in Sao Paulo, Brazil. He attended fine arts, painting and acting classes between the ages of 9 and 18. His first professional jobs were logos and…

Meet Allan Szacher – Owner and Creative Director of Zupi

Jon Leland – Visionary electronic media communicator

Jon Leland, president & creative director of ComBridges,  is a leading communications expert who has been a visionary media innovator for almost 40 years. In the seventies, Mr. Leland founded…

Meet Jon Leland – Visionary electronic media communicator

Jay Schwartz – President of IdeaWork Studios

Companies of all sizes understand how crucial it is to have tools that will more effectively sell their products, help them compete in the marketplace, aid in developing brand recognition…

Meet Jay Schwartz – President of IdeaWork Studios

David Langton – Visual Intelligence Expert

David likes to say that intelligence comes to each of us in different ways, some are gifted with analytical skills, others are book-smart, some are good at public speaking, others…

Meet David Langton – Visual Intelligence Expert

Pamela Wilson – Award-winning graphic designer and marketer

Pamela Wilson is an award-winning graphic designer and owner of Zurek Design Inc. She also owns the Big Brand System, a blog devoted to helping businesses grow with the power of great design and marketing.

Sherice Jacob – Pixel Pusher, Copywriter, Flavored Coffee Fanatic.

Sherice Jacob helps business owners improve website performance and increase conversions through her blog at iElectrify.com. She has a passion for the web, and is a strong believer that websites…

Meet Sherice Jacob – Pixel Pusher, Copywriter, Flavored Coffee Fanatic.

Katy Kippen – More ideas than time

As a young girl, Katy had more ideas than time to work on them; the same is true of Katy today. Katy spent much of her youth overseas with her…

Meet Katy Kippen – More ideas than time

Shawna X. Huang – Visual Stimulator

Shawna X. Huang’s claim to the title “Visual Stimulator” stems from her desire to engage people with thought-provoking work. She believes art is meant to be shared – and that…

Meet Shawna X. Huang – Visual Stimulator

Darick Dang – Designer, web developer, student of life

Darick Dang is a graphic designer, web developer, professional pianist, thinker, biologist, fashion enthusiast and music connoisseur. Born and raised in Portland, Oregon, Darick’s ultimate dream is to put Portland…

Meet Darick Dang – Designer, web developer, student of life

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