Angela Pointon
Angela Pointon fell in love with marketing a month before graduating from college with a totally unrelated degree (how convenient!). But seriously: She. Fell. In. Love. So she went back…
marketing
Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Alex Melen
Follow your dreams, set (realistic goals) and follow through on them. Take risks, get outside of your comfort zone. Alex Melen is an Award-Winning Serial Entrepreneur & Keynote Speaker….
Alessandro Bogliari
Alessandro Bogliari is the CEO of The Influencer Marketing Factory, an agency that combines together Influencer Marketing and data optimization. After a bachelor in Graphic Design & Art Direction, Alessandro…
Anya Sleezer
No matter what your business is, you will have to deal with people. The better you are at it, the more you get done, the happier everyone is, the more…
Ethan McAfee
As an entrepreneur, you need to hire great people, trust them and delegate tasks to them. Without the ability to do this, you will never be able to scale and…
Vlad Calus
You don’t need experience, school, money or rich parents to start a company. It’s been never so easy to start a startup like today, all you need is a Chromebook…
Flynn Zaiger
Providing guidance, even to businesses that aren’t clients, can lead to great word-of-mouth referrals. In return for your help, they will remember your kindness. When someone who is a better…
Ghada Vanderpool
Enjoy growing and learning. The process should be as thrilling as your arrival to what you’ve been working on…. Might not be on your timeline, but stay the course and…
Steve Krakower
Keep learning every day. There are always new things to learn and new ways to improve. You never know what’s going to give you that extra edge that will take…
Hugo Woodhead
Always assume you know nothing rather than everything. Hugo is a London born tech entrepreneur and the founder behind Pilcro, a UK based startup on a mission to help…
Seth Worby
Take calculated risks. Be open to change. If you have big goals you need to take big steps to achieve them. A natural entrepreneur since childhood, Seth Worby is…
Erik Olson
Pivot, and pivot quickly. The moment that you discover that there’s a better way, and once you’ve thought through it, there’s no time to waste…It’s always better to pivot now…