Blake Marggraff – Founder of Epharmix
Research. Customer validation is important, but in the information age, most ideas can be validated, refined, and even tested by standing on the…
marketing
Marketing is part art, part science, and part educated guessing. The founders here know all three. They’ve built agencies, launched brands, and figured out how to get people to pay attention. Which, in a world drowning in content, is no small feat.
These interviews cover the full spectrum. SEO. Content marketing. Social media. Brand strategy. Paid acquisition. Influencer marketing back before everyone was an influencer. The landscape keeps changing, and the people featured here have been adapting in real time.
What makes these conversations different from another marketing blog is the source. These aren’t theorists. They’re people who’ve spent actual money on actual campaigns and lived to tell the tale. Some of the tales involve spectacular failure. Those are usually the most useful ones.
You’ll find insights on building marketing teams, measuring what matters, creative strategy, and the eternal tension between brand building and performance marketing. If you’re a marketer, you’ll find people who’ve solved problems you’re dealing with right now. If you’re a founder trying to figure out marketing, you’ll find people who can point you in a direction. Not the direction. A direction. That’s how marketing works.
Josh Turner- Founder and CEO of LinkedSelling
We come up with lots of ideas, and we take action on a good percentage of them. Some fail; some succeed. Entrepreneur and The Wall Street Journal bestselling author Josh…
Ray Beharry – Head of Marketing at Pollfish
Productivity is simple: Make the most of your time with the resources you’ve got — and outsource what you need to. Ray Beharry is an accomplished leader with a passion…
Scott Smith – Owner of Vectrum Graphics
Stop trying to overthink business opportunities. You don’t need to think of something new. Just think of how to do something better. Scott Smith began his career in the Financial…
Jeff Snyder – Founder of Inspira Marketing
My average day is crazy in the best ways. It starts with an espresso and ends with a beer — both from the various coffee bars and beers taps we…
Scott Yates – CEO of BlogMutt
Spend more time listening to customers and less time listening to venture capitalists (with apologies to my VC friends). Scott Yates is CEO of BlogMutt, the leading professional blog writing…
Sundeep Sanghavi – Co-founder of Data RPM
My typical day revolves around the five F’s: family, fun, faculty, finances, and fitness. These are the things that determine your ongoing personal and professional health. Sundeep Sanghavi is a…
Derek Hales – Founder and Author of Sleepopolis
I’m a big believer in simply getting started. Whatever I am working on, whether it’s a new blog post, video, review, or a testing philosophy, I just try to get…
Jordon Wallace Schultz – CEO of JWS Publishing
I recommend everyone start every day thinking about the things you want to accomplish, and actually visualize yourself doing those things! Jordon Wallace Schultz is an Internet marketing executive and…
Tony Rindsberg – Co-founder and CMO of SOCi
Being agile has been the most important factor in growing our business. We’ve come across several opportunities that were “a sure thing” and would have catapulted our business revenue. Jumping…
Cassie Petrey – Co-founder of Crowd Surf
Our strategy for growing Crowd Surf is simple: If you do a good job, people will hear about it. Having a good and constantly improving product is the easiest way…
Damon Burton – Founder of SEO National
In a world where everyone is oversold and exposed to advertisements at every turn, I often find that the best way to sell is not to sell. Simply, communicate. Damon…