Courtney Hicks

Founder of Mindset Collective

Courtney Hicks is a California Native but currently resides in Dallas TX with her family. She is a wife and a mother of 2 children and one on the way. She recently launched her own business after leaving her behavioral therapy career of 10 years.

Where did the idea for Mindset Collective come from?

Everything started the day I birthed my daughter. She woke something up inside of me that I never knew I had. She pushed me to be more and to want more. I never had dreams of becoming my own boss until I had her. I was content and comfortable with working for someone else. Once I had her, I knew I didn’t want to miss a beat. I knew I would have to shift my mindset if I wanted to work myself. This is where my business idea all started.

I worked with children on the Autism spectrum for ten years before quitting my job. After finally building up the confidence and shifting my mindset, I was able to go after my new found dreams of becoming my own boss. Helping and inspiring others has always been a passion of mine so I knew that I wanted to create something that would do this.

Also, I am a woman who wears many hats as a wife, mother, friend ect.. Us women sometimes tend to lose ourselves taking care of everyone else but ourselves so I wanted to make sure that I created something that inspired women through fashion and beauty so that we could confidently go after our dreams. When you look good you feel good. Helping others find their light and looking good while doing so inspired Mindset Collection.

Mindset Collection is a womens watch line that inspires women through fashion and beauty to recognize the power of their mindset and to go after their dreams.

With everything going on in this world, being constantly reminded that time waits for no one is what inspired me to invest my time into learning about watches. I wanted people to be reminded how precious time is and to start spending it wisely. I wanted people to realize that now is the time to start following their dreams. This is how I got started creating a brand around these products.

What does your typical day look like and how do you make it productive?

A typical day for me would be waking up before my daughter wakes up and looking at my to do list for the day.

I try to knock off a few things on my business to do list before she wakes up.

Once she’s awake, I spend most of the morning with her. Cooking, eating breakfast, playing, ect until her nap.

Once she’s down for her nap I knock off more things off my to do list and pack orders.

The second half of the day we will usually go for a walk and be outdoors. The afternoon is when the rest of the family gets home so we spend time together.

Everything else that’s left on my to do list gets finished once I put my kids to sleep if I haven’t finished everything by then.

How do you bring ideas to life?

My kids inspire me so if it’s an idea that can let me continue to spend more time with them then I make a plan of action to bring it to life.

What’s one trend that excites you?

One trend that excites me is this whole collaboration over competition! There is ro for us all to win.

What is one habit of yours that makes you more productive as an entrepreneur?

One habit of mine that makes me more productive is creating a business & regular to do list and setting only 3-5 things to do on each.

What advice would you give your younger self?

That you are ready equipped with everything you need. You are fully capable and your dreams are achievable.

Tell us something that’s true that almost nobody agrees with you on.

Umm… I believe deodorant expires. My husband doesn’t agree with me at all but I truly believe this! lol

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Stay consistent! Keep promoting yourself and your business.

What is one strategy that has helped you grow your business?

Continuously building relationships with others.

What is one failure you had as an entrepreneur, and how did you overcome it?

Not having multiple product options. I’m still overcoming this by learning how to get better at marketing one product

What is one business idea that you’re willing to give away to our readers?

Host a giveaway

What is the best $100 you recently spent? What and why?

Investing in more products to grow my business.

What is one piece of software or a web service that helps you be productive?

Quickbooks. It allows you to update all of your business and personal expenses so that you can keep up with it when you go to file your taxes at the end of the year.

What is the one book that you recommend our community should read and why?

Mindset- The new psychology of success by Carol S Dweck. This is a great book that breaks down the mindset into two categories, fixed and growth. It explains how one mindset can lead you to success and the other can’t.

What is your favorite quote?

“Hard work beats talent when talent doesn’t work hard.”

Key Learnings:

  • Read more book
  • Continue to take the advice that I would give my younger self.
  • Continue to build relationships and work hard.