Daisy Jing is a YouTube vlogger and a young entrepreneur who founded and bootstrapped a now multi-million beauty product line named Banish. She is 30 years young with knowledge and experience in business and marketing. Her business is now ranked #152nd fastest growing company in INC 500 and she is also included in Forbes 30 under 30. Recently, she had an opportunity to share her experience at a TEDx event.
Daisy realized that many current skincare ingredients, such as fragrances or fillers, break out her skin, so she created her own skincare products in her kitchen. Daisy documented her struggle on her YouTube channel, which now garners over 70M views. Eventually, her followers saw great results on her skin and encouraged her to launch her own business. Now they are a diverse team focused on inspiring confidence in others.
Where did the idea for Banish come from?
My first community came from YouTube. I was bullied because of my acne. When I had no one to run to, I started making videos. 2010, I uploaded my videos and had followers who were waiting for my stories and skin care reviews. I found people who actually valued my thoughts and can relate to me and my experience.
As I walk my journey in looking for the perfect solution to my acne and skin blemishes, I was able to make my own skin care line. People requested to buy it from me and eventually encouraged me to launch my business. It is from YouTube where I had the feeling of belonging in my community. Also in YouTube is where I had the courage to make my own skin care products and in YouTube, I gained friends and a good following who motivated me to have my own business. Without their trust, I won’t be here today. I learned the importance of networking, educating my followers, and being open to them — those are the reasons how I became one of the trusted sources of information when it comes to skin care.
What does your typical day look like and how do you make it productive?
Your business success is based on what you focus on. You have to figure out what eats your time and from there remove ALL the unnecessary activities that you do daily. I have had to cut a lot. Cut people, cut activities, cut anything that isn’t bringing me energy or focus. I have had to make difficult decisions and ask myself, “What are the things/people/activities that suck my energy daily?” Then from that answer, I spend more time on things and people that make me more inspired instead of spending my time with people and things that leave me drained and lifeless. One example that brings me great energy is by going to classes like Barry’s Bootcamp and SoulCycle. I love these classes! They’re really expensive classes but the music gets me inspired and I feel like I can accomplish anything for the rest of the day after having the class. To me, that $30 class is worthy of my time and money so it can realign my thoughts and keep me moving throughout the day. Understanding what brings you energy will make your life and business more productive than the usual.
My typical day is a day full of meetings, IG lives, making and answering calls, and checking on reports/documents.
How do you bring ideas to life?
I’m in a very competitive industry, skincare products always offer different ideas and new stuff. There are tons of initiatives that I could have launched but I just can’t take a break from work.
For me, new experiences,sights, foods,& culture give me energy. I’ve traveled so much that I already have a system and routine. There are some instances where during my travels, I will just stay in a hotel room the entire day to relax & recharge. No need to grab coffee or get distracted by the city. I find I get most energized & recharged when I am alone in a hotel room, away from all the distractions.
What’s one trend that excites you?
I love IG, FB and YT lives and our ability to start a new trend by being raw and authentic – showing others that it is fine to look “imperfect” in photos or videos. We encourage others to show their skin and be vulnerable instead of aiming for perfection and chase the impossible!
What is one habit of yours that makes you more productive as an entrepreneur?
Everyday, I have to stick to my “blocked” schedule for an event, class, meeting, or an important task. The hardest part in maintaining my consistent routine is to waste time on things that I’m not supposed to do. Before I block my schedule, I ask myself if the task can be delegated or an event can be attended by someone else. In this way, me & my team will be more productive.
What advice would you give your younger self?
Instead of investing all your eggs in one basket — — forcing it to work when it doesn’t & cannot work, dip your toes in different basins & see which water fits your needs best. Do not expect “X” efforts will have the same results. Be open to different strategies, but don’t try everything at once. Instead, put your efforts in the strategy that works then slowly try other things on the side.
Tell us something that’s true that almost nobody agrees with you on.
Everyone tells me I need to sell on different online channels to expand my market; but for whatever reason, I didn’t feel good about it. I didn’t decide to pursue it. Now many of those channels no longer exist. In fact, I was able to focus more time on my own market channel. I know it’s hard to justify your decisions based on your gut feel, but trust that voice inside you – It’s a superpower we have!
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Protect your mental/physical/emotional health. Determine what kind of people are best or worst for us. I trained myself to cut off negative people that give me bad thoughts and negativity towards myself or other things. I protect whatever goes in my mind, what food I eat and what emotion I show. It’s important to be healthy. Prioritize your health because without good health, you won’t be able to create wealth, can’t enjoy that wealth, and you’ll just see yourself crying for what is “left.”
What is one strategy that has helped you grow your business?
I spend a lot of time in the website content and engaging with the fans. There must be consistency – posting content daily and spending more time answering questions from emails, social media, and even the accounts of bloggers/influencers who post about our products. I connect with them, do most of their suggestions. I post our customers’ photos online and feature them on our social media accounts to be recognized. I connect with my community, not only in one social media but also other platforms. I cross communicate with my community consistently. In this way, they will always remember my brand and the need to use our products consistently. Also, I see how loyal our community is in return. They are also helpful and assist others though they’re not sponsored or paid.
What is one failure you had as an entrepreneur, and how did you overcome it?
Influencer marketing : We had a hard time to reach influencers before – it’s either they get too many requests and don’t see our emails or their managers filter our requests. This year, we put more efforts in reaching micro-influencers with a big following, good content, and great marketing skills. Eventually, we noticed that this kind of tactic actually works! Whether big or small – influencers still have a big impact!
Also, we spend more time in talking to our customers and knowing their stories. We listen intently and helped them in their struggles. Now, we are sharing their stories and encourage our community to be more authentic and true to themselves instead of aiming for perfection.
What is one business idea that you’re willing to give away to our readers?
Be vulnerable – people don’t want to hear about your perfect life, they want to see who you really are. A lot of people can relate to that and it’s refreshing to know that someone else experience the same thing that other people are also struggling with. It’s a perfect way to bond over a certain topic and moment that engage other people in the community. If they see that you are vulnerable, people in the community will also share their vulnerability too. To connect with real people, be a real person!
What is the best $100 you recently spent? What and why?
I donated at Rainforest foundation to save the Amazon
What is one piece of software or a web service that helps you be productive?
I use Google Drive a lot. It allows us to save anytime, even access it through mobile. It makes things easy because anyone can easily take photos or scan a physical document then attach it in one folder in a Google Drive. Sharing is easy and checking on my team’s productivity is easier because I can easily see what they do while working on any Google doc. Easy to use, no need for training.
What is the one book that you recommend our community should read and why?
The 10x Rule by Grant Cardone – I learned how to maximize time and why people become successful or fail. I like that it’s simple to read and understand.
What is your favorite quote?
“It is not the way you look, it’s the way you feel that matters,” a Banish movement quote. Protect the way you feel about yourself, first and foremost. Everything you see and hear are just noise, they are just what the society and marketing suggest for you to be happy. It is not about how you look – how perfect your skin, body or hair is – that does not fix your internal confidence! I know a lot of people who pretend their whole lives trying to achieve this level of perfection on the outside but inside they’re dead and depressed. We need to take time and put an effort to work on ourselves and be our most authentic version – that will make us the happiest.
- Everyone has a unique story to tell and my business is based on my story and how my products brought me into another level in life. Let your story be your guide in honing your business’ niche. It will always be unique and inspiring because people appreciate vulnerability all the time
- Just be yourself and do whatever it is that you need to do for the company and do not expect others to do the same things you do for them. If you just work for the company and do not get affected by how other people see you, you won’t expect the same treatment. Thus, the rapport that you have with other people will be natural and sincere.
- Know that you work for the people who needs the products/services your company offers. Understand that your purpose is to help other people through your job. Remember when you were a child and you said you want to be a doctor to heal people? This is it. You must be vulnerable again and find the reason why you are doing this job.
- Always align yourself and your team to your company’s original mission/vision. In this way, someone in the team will always do it and you too will be reminded whenever you see them doing the “norm.”