David Meerman Scott’s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries. Check out his blog at www.WebInkNow.com or follow him on Twitter @dmscott.
What are you working on right now?
My new book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. I am in book marketing mode.
3 trends that excite you?
The idea of Brand Journalism – every organization should think of themselves as a publisher.
Real-Time Marketing & PR.
Mobile marketing using applications with GPS capability (such as Foursquare).
How do you bring ideas to life?
I test ideas on my blog and on Twitter. If the idea generates excitement with many people commenting or tweeting, then I know I have something interesting to share in future speeches or books.
What inspires you?
Helping people to be successful.
What is one business idea that you’re willing to give away to our readers?
When you market yourself or your company online, don’t be egotistical. Nobody cares about your products except for you. What people do acre about is solving their problems. Create great information especially for your audiences.
Who would you like to see interviewed on IdeaMensch?
You seem to be insanely busy, how do you manage to balance work and personal life?
Learn how to say no.
What is one mistake you’ve made, and what did you learn from it?
I started blogging in 2004 and started on Twitter in 2008. I wish I had started both earlier.
How do you crank out so many books, blog posts, video and other things?
I love what I do. It is not work.
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