Getting many different perspectives is essential, otherwise you will always be prone to bias. Do not rely on one aspect of the industry for news and updates.
What does it take for a man to look into a patient’s eyes and be able to provide relief from chronic pain and constant discomfort? What does it take for a man to look at his patient, and know that he cannot stop the pain or suffering? For years, Dr. Eldor Brish faced that joy of being able to alleviate the pain of his patients. But, he has also had to endure the anguish of others, when he could not provide the same relief in kind.
Although there is no one way to address pain management. Dr. Eldor Brish delved into many techniques to assist his patients. He investigated and assisted in mapping-out pain pathways in the brain using Functional MRI’s. He proceeded to master his trade using indirect clinical techniques.
His extensive study brought recognition to many of his insights. He has been published for his research on topics such as spinal cord stimulation for cancer pain, testicular pain, transabdominal pain block, and phantom pain.
Dr. Eldor Brish always strives to improve the quality of life for his patients. That sentiment will never change. However, there is a time in everyone’s lives when we look out towards the horizon and search the skyline for new and fulfilling challenges. A time when a soft breeze nudges you to peek over the next cloud. This is such a time for this once very content doctor of interventional pain management.
Now on a path for fresh new adventures, Dr. Eldor Brish has culminated his knowledge and experience of the healthcare industry and has begun to plan his future as a physician’s consultant and healthcare adviser. The field is wide open to opportunities. He is eminently qualified to assist in planning and engineering for new device modality. He can help new and existing business to address insurance coverage, pathology requirements, legal connections and financial expertise, and much more.
Dr. Eldor Brish’ vision for his future is in the strategic planning stages. He holds the knowledge, the expertise, and the creativity. The world holds possibility and potential.
Where did the idea for your company come from?
I always had an interest in the medical industry. There was a lot of discussion with my family in the beginning. I spent time volunteering and doing research, I spent a lot of time in the hospital. It was a natural progression. I am most interested in the business aspect of the medical industry.
What does your typical day look like and how do you make it productive?
I begin my day at around 5 a.m. with a 3 or 4-mile jog or a weight training session at the gym. I prioritize my day first. Working hours are typically from 8 in the morning to 5 in the afternoon. Spending time with my family is always something that I look forward to and motivates me throughout the day.
How do you bring ideas to life?
Exposing myself to new further education. I believe in the saying “Give a man a fish, and you feed him today; teach a man to fish, and you feed him for a lifetime.” So, you should always share what you have learned. By sharing your knowledge and wisdom to others, it can help them achieve success just as well.
What’s one trend that excites you?
It seems to me that there is more competition within the healthcare industry, especially with medical devices. Competition encourages cost reduction, and by extension, higher efficiency. It makes healthcare procedures available to a larger percentage of people.
What is one habit of yours that makes you more productive as an entrepreneur?
I have always been obsessive about getting things done in a timely fashion. Don’t put off anything that needs to get done today. Setting plans ahead, following through with the plans, and seeing results show is the greatest feeling in the world. I would never put things off or procrastinate. It is just not in my nature. Instead, I like to get it over with and move forward.
What advice would you give your younger self?
I would give young Eldor Brish the advice to strive to learn, read, and listen to the latest in trends. Opening yourself up to the knowledge around you is the best way to stay on top of current trends. It allows you to stay relevant and remain competitive.
Tell us something that’s true that almost nobody agrees with you on.
Healthcare will improve over the next 10-20 years. Too many people are negative about the industry and no one seems to have anything optimistic to say about the current healthcare situation. I disagree with them. I believe it will get better. I know it will get better and I look forward to being a part of this improvement.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I expose myself to all of the industry news. Getting many different perspectives is essential, otherwise you will always be prone to bias. Do not rely on one aspect of the industry for news and updates. Use many sources from, finance to insurance, to new devices. Do not leave any stone unturned with each perspective.
What is one strategy that has helped you grow your business?
I investigate any current issues that may be going on. I study areas of concern. Many situations can be addressed concerning cost. Functional MRI is an excellent example of a good modality but a very high cost.
What is one failure you had as an entrepreneur, and how did you overcome it?
I lost perspective on a device when I got excited about it. I had to communicate with the engineers regarding the device. The quality of the device was superb, but the cost was prohibitive to be able to market. We resolved the problem through communication.
What is one business idea that you’re willing to give away to our readers?
I believe a medical data management system would be a good business. Create a system that would capture data and analyze this data thus sharing information across all medical platforms to assist in making informed decisions.
What is the best $100 you recently spent? What and why?
Books, books, books, and educational tools.
What is one piece of software or a web service that helps you be productive? How do you use it?
My calendar is my key application on my phone. I use this for so many things, and I always have it with me. It has quickly become an invaluable asset of mine and I cannot see myself ever going through a day without using my calendar.
What is the one book that you recommend our community should read and why?
I have always enjoyed Greek literature and one of my favorite books is Discourses by Epictetus. I believe we have a lot to learn from the Greek philosophy which can be extrapolated to the modern professional setting.
What is your favorite quote?
“Give a man a fish, and you feed him today; teach a man to fish, and you feed him for a lifetime.” Education can go such a long way.
• Sensitive to needs of a team
• Hard Working
Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.