Eli Shur

Dare to dream, and don’t be afraid of failure. Life will always give you a second chance, as long as you keep trying.


Eli Shur is the owner of Elemental Coaching & Consulting, a life, health and wellness coaching business. Through this organization, he helps people transform their personal lives, as well as their businesses. In coaching his clients, Eli takes a personalized approach in cognizance of each client’s individual needs. Even with his experience as a life coach, Eli understands that to give his clients the best, he has to continually invest in knowledge. He is currently pursuing a Ph.D. in psychology at Grand Canyon University with a focus on performance psychology – thriving and resilience. Besides pursing a Ph.D., Eli also has a number of accreditations that give him an edge in the coaching business. He is accredited by 3 bodies as a professional coach. These are the ICF which has given him an ACC accreditation, the NBHWC which has certified him NBC-HWC, and CCE which has certified him BCC. Eli is also a behavior change specialist from ACE, and a certified fitness trainer. Outside of his professional life, Eli has a very active social life, and does a lot to help people improve their personal situations. He is the current president of ICF Columbus, a non-profit that helps professional coaches improve their education, and grow their networks. On top of that, Eli once volunteered 5 years to a martial arts school where he helped students achieve their physical training goals. Besides volunteer training, Eli also enjoys reading, hiking, bowling, martial arts, meditation and prayer. His, is a life dedicated to wellness.

Where did the idea for Elemental Coaching & Consulting come from?

I began by helping someone who I randomly met work through their challenges, and they recommended me to go into the field of professional coaching. In their words: “You’d be an awesome life coach”. That is how the idea for my business was born, and the rest as they say is history.

What does your typical day look like and how do you make it productive?

My typical day starts at 5 a.m. I go for a 1 hour morning run, take a shower, and then head to the office by 8. A.m. At the office, I spend an hour reviewing the previous day’s work for an hour, then proceed to meet clients all through the day. This organized approach to my day, helps me handle task more efficiently, and end my day on a productive note.

How do you bring ideas to life?

I love nature, and it gives me lots of ideas. Any time an inspiration comes up, I implement it quickly. I learnt a long time ago that, when ideas are left to float around without implementation, they wither away.

What’s one trend that excites you?

I am excited by advances in communications technology. They have created a new avenue for marketing businesses, especially service-based businesses like mine.

What is one habit of yours that makes you more productive as an entrepreneur?

Working out! Every time I work out, I feel refreshed and reenergized. It helps me serve my clients much better.

What advice would you give your younger self?

Dare to dream, and don’t be afraid of failure. Life will always give you a second chance, as long as you keep trying.

Tell us something that’s true that almost nobody agrees with you on.

I believe that technologies such as Smartphone Apps and video conferencing (i.e., Zoom) will change the industry.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I would recommend that everyone wakes up early and plan their day in the morning. It makes things more efficient, and you achieve more in the day.

What is one strategy that has helped you grow your business?

Relationship marketing. My organization doesn’t just aim to draw in clients, we also seek to build long-term relationships with them. This has helped me grow a huge, and sustainable client base.

What is one failure you had as an entrepreneur, and how did you overcome it?

My biggest failure was getting into a business partnership with someone that we didn’t have a shared vision. It failed terribly. Nonetheless, I dusted myself off and moved on.

What is one business idea that you’re willing to give away to our readers?

Honestly, none. If I had a solid idea that I believe is unexploited, I would implement it.

What is the best $100 you recently spent? What and why?

I spent $100 on a lunch date with a new client. We shared a lot on business and life in general, and I found out that he had lots of valuable networks. That $100 opened new opportunities for my business.

What is one piece of software or a web service that helps you be productive?

I use Zoom a lot. It helps me keep in touch with my clients in real-time.

What is the one book that you recommend our community should read and why?

I would recommend, the 7 Habits of Highly Effective People by Stephen Covey. It has lots of valuable ideas on what one can do to make the most of their time.

What is your favorite quote?

My favorite quote is, “The real voyage of discovery consists of not in seeking new landscapes but in having new eyes” by Norman Vincent Pearl.

Key Learnings:

• Learning from mistakes
• Networking
• Persistence