Frank Roach


Dr. Frank Roach has been practicing dentistry in the Atlanta area since 1998. Over the course of his career, he has cultivated a high-quality dental practice with many loyal patients. He also believes in hiring a top-notch staff of office managers and dental assistants.

Dr. Roach’s goal is to provide the best dental services in a comfortable environment. He caters to patients who are nervous or phobic about visiting the dentist, helping them recover from years of neglecting their dental health.
Frank Roach DDS incorporates the newest techniques and materials in his practice. From advanced materials to the most streamlined and unique processes for getting dental work done, he is able to offer his patients a uniquely updated experience when they visit his office.

Dr. Frank Roach believes in running his business in accordance with today’s strict health and safety requirements. His business has always been run with care and concern for safety and sanitation, but it is doubly important today. He wants his patients to feel comfortable coming into the office to get their procedures done.
When he is not in the office, Dr. Roach enjoys being a private pilot. He is an active tennis player, and he often spends time with his pets. Frank Roach DDS is an excellent choice for Atlanta residents who are looking for a forward-thinking dental professional.

Where did the idea for your career come from?

I first wanted to start my own private practice when I was in dental school. I decided that I wanted to go out on my own rather than joining an existing practice. I had a lot of ideas about what my ideal practice would look like, and I enjoyed putting them into action.

What does your typical day look like and how do you make it productive?

Before my office opens to the public, I have a meeting with my hygienists and other staff to go over the list of patients for the day and any other special considerations that they may need in the course of their treatment. I believe that this meeting helps to keep us on track and working as a team.

How do you bring ideas to life?

When I have a good idea, I like to write about it and explore all of the possibilities. I also like to bounce ideas off my friends who are also in private practice. It is important to keep up good relationships with the professionals in your community.

What’s one trend that excites you?

Laser dentistry is a technique that I would like to employ. With laser dentistry, patients are less likely to need sutures. They may not need anesthesia, and they may have a shorter recovery time. This makes laser dentistry incredibly attractive for patients who experience dental anxiety.

What is one habit of yours that makes you more productive as an entrepreneur?

I always take notes in meetings. Using pen and paper to take notes may make me look old-fashioned, but I believe that it helps me think. I also feel that it doesn’t give the person you are meeting with the idea that you are tuning them out, like using a laptop or another electronic device would do.

What advice would you give your younger self?

You can help patients with dental anxiety feel better about coming to your office. Some dentists have given up on attracting these patients to their office, believing that they will only be happy at sedation-only practices. I believe that it is possible to work with an anxious patient to make them feel more comfortable without using sedatives that may have dangerous side effects.

Tell us something that’s true that almost nobody agrees with you on.

Brushing your teeth after each meal and flossing in between brushes really does help maintain good oral hygiene. The reason no one agrees with me is that people in general, do not carry toothbrushes or floss with them when they are out and about. Many also believe that brushing in the morning and before bed is more than enough. So really, brush after each meal, floss in between, and use mouth wash to help keep your mouth healthy in between dental visits – trust me on this.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Always be looking for new business. Every time I meet someone new, I try to find out whether they have a family dentist or whether they are looking for one. Some people might feel uncomfortable being so forward, but I believe that you have to ask to get these opportunities.

What is one strategy that has helped you grow your business?

Offering the newest techniques and materials has helped me to attract new business and to grow my practice. Many dental patients want to try something more advanced when they have come to an impasse with their current dentist.

What is one failure you had as an entrepreneur, and how did you overcome it?

I have been fortunate not to experience anything close to a failure. My business started small and I have been able to build it into a busy office. There have been tough times, but I believe I haven’t failed at anything.

What is one business idea that you’re willing to give away to our readers?

I have several ideas that I would prefer to keep under my hat just in case, but I do have an idea that your readers can use. I think that there should be a private jet-hailing service like Uber. I believe that this could be a hit among a privileged set.

What is the best $100 you recently spent? What and why?

I bought myself a new pair of tennis shoes and I have been so pleased with the results. I had hung onto my old pair for too long, and they were beginning to cause some knee pain. With the new shoes, my game is refreshed.

What is one piece of software or a web service that helps you be productive?

Evernote has been great for my productivity. I like to transfer my written notes into the program so that they are in the cloud and accessible from anywhere.

What is the one book that you recommend our community should read and why?

For entrepreneurs who are just starting out, you can’t go wrong with The Lean Startup by Eric Ries. This book provides a great blueprint on how to make money without spending too much at the start.

What is your favorite quote?

“You need to have a culture instead of a payroll so that people watch themselves. What does this? Not money, but enhanced self-esteem.” — Steve Wynn

Key Learnings:

• Innovation is the key to making your dental practice stand out in a competitive marketplace.
• Do not neglect the needs of anxious patients and instead work with them to overcome their fears.
• Always be on the lookout for new opportunities.