Gabriella Sannino

Don’t be afraid to take chances. Don’t be concerned so much with what others think of you. And, be patient with other by listening to their words and the message beneath the words.

 

Gabriella Sannino is an international entrepreneur who leads Level343, an innovative, international SEO consulting company that focuses on helping her clients market their ideas and products all over the world. Headquartered in San Francisco, Gabriella assists large and small firms who need help with their SEO efforts. An Italian citizen, Gabriella spent the formative portion of her youth in the Middle East, so has an authentically international world view. Based on her belief that businesses needed an international side to their marketing efforts, she founded Level343 for the purpose of offering keyword targeting and specialized content strategy.

Now a respected international SEO consultant for an international clientele, her San Francisco-based firm has its finger on the pulse of international tech trends in fields like cryptocurrency, global marketing, world economies, and cross-cultural business practices. She not only knows the world marketplace intimately, but has unique insights into the emerging possibilities of using cryptocurrency as a de facto form of “global money.” Her views on how companies operate, why they succeed or fail, and how monetary transactions can be streamlined are informative and revealing.

Where did the idea for your company come from?

I wanted to incorporate my ideas about international SEO into a company format to service the needs of global clients.

What does your typical day look like and how do you make it productive?

I begin my day at 7 a.m. sharp and create a written map of what I intend to accomplish. Client calls, meetings, strategy sessions with staff, Skype time, and all relevant “must do” items go onto the first draft of the day-plan. Then I take a short break and fill in the rest shortly after.

How do you bring ideas to life?

Through planning, teamwork and effort. There’s really no substitute for any of those things.

What’s one trend that excites you?

The evolution of cryptocurrency from an unknown, feared form of money into the most efficient tool for transacting multinational trade.

What is one habit of yours that makes you more productive as an entrepreneur?

I’d say it’s that I’m organized.

What advice would you give your younger self?

Don’t be afraid to take chances. Don’t be concerned so much with what others think of you. And, be patient with other by listening to their words and the message beneath the words.

Tell us something that’s true that almost nobody agrees with you on.

I enjoy the activity of eating, both socially and physically, and usually don’t read nutritional labels at all.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Be organized. That implies many things and sounds a bit trite, but things like starting each day with a plan, beginning early enough to deal with clients in different time zones, and knowing the general outline of the day is something that has worked very well for me.

What is one strategy that has helped you grow your business?

If you call reaching out to a global network of friends, acquaintances, and colleagues a “strategy,” then that’s it. My goal of delivering SEO strategies to a worldwide marketplace has been a success because I was willing to bring a lot of people into the process.

What is one failure you had as an entrepreneur, and how did you overcome it?

I started a few businesses that didn’t work out but consider that the price I had to pay, and the learning I needed, to eventually come up with Level343.

What is one business idea that you’re willing to give away to our readers?

I think there’s a gap in the global market for all sorts of services and products, but my specialty is services, so I’ll speak to that. Anyone who has a strong grasp of the cryptocurrency economy and who can streamline the learning curve for everyone else will have vast riches awaiting them. It’s easier said than done, of course, but using crypto as the default international “currency” is the next big thing, in my opinion. Connect with that trend, master it, and innovate around it, and you’ll be on top of the world.

What is the best $100 you recently spent? What and why?

I had a Middle Eastern meal with a friend in a San Francisco restaurant. Everything was perfectly prepared, the service was exceptional, and the atmosphere was authentically international.

What is one piece of software or a web service that helps you be productive? How do you use it?

I enjoy communicating via Skype and find the platform both fun and quite useful for business purposes. Also, it’s fantastic for communicating with business associates and friends internationally.

What is the one book that you recommend our community should read and why?

#Girlboss by Sophia Amoruso is a great lesson plan for anyone who wants to turn their passion into a career, not take no for an answer, and develop the ability to turn their current life into something powerful, meaningful and profitable.

What is your favorite quote?

Probably one by NASDAQ president Adena Friedman, one of the most important business figures in the world, and a black belt in taekwondo, who said, “You can’t be successful in business without taking risks. It’s really that simple.” Says it all, especially when it comes to small businesses that are working with a worldwide clientele, as mine is.

Key learnings:

• Gabriella Sannino is representative of a new type of entrepreneur that views the entire globe as her “territory.”
• Level343 is an idea whose time has come. It incorporates collaboration, cross-cultural thinking, and customer-oriented efforts into its core business philosophy.
• Many important business leaders are watching the cryptocurrency space very closely for its enormous potential to transform the global economy.
• Planning, dedication, and organizational skills are central components for small business success.
• The concept of “the world is my customer” is no longer an oddity, but has become one of the key tenets of the new business leader’s thinking.

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