Geoff Hughes

Each one of us creates the world around us entirely from our thoughts. Everything that has ever been, started as a thought, first.


Geoff Hughes is a mind hacking expert and digital marketer from Kelowna, British Columbia, who believes in the power of the human mind. He has a very philanthropic approach to his tactics and believes in perseverance in his life and business, and the same for his clients as well. He often says the famous quote, “Whatever a man can conceive and believe, he can achieve.” Geoff had an epiphany when he learned to overcome his fears and had the realization that money wouldn’t solve his problems. When he decided to pursue a journey of finding fulfilment through helping others, his life changed and his business took off.

Now he is sharing his life and business lessons with the rest of the world through social media content, digital programs, and live events. Geoff is huge on teaching people to separate themselves from needless interaction with their electronics, build a solid and flexible routine around physical and mental health, inspire people to utilize their imagination, help people find the best mentors, develop self actualization and find the best books to read, as well as many other productive habits that he has proven lead to a better life for himself, and his mentees.

Geoff also continues to share the techniques and tools he uses to his full advantage to gain an edge with his internet marketing strategies. These lessons include maximizing the effectiveness of tools like: Sona, Think Tanks, Documents, Google Keep and many other tools, as well as different ways to scale a business using online advertising.

Although he is serious about helping other entrepreneurs achieve their goals, at heart Geoff is a family man and that will always come first.

Where did the idea for your company come from?

Whatever a man can conceive and believe, he can achieve. My struggles were stopping me from being fulfilled because there wasn’t any amount of money in the world that was fulfilling for me. Once I got all that, and once I figured out the mind hacks, which happened just in the last couple of years, everything in my life changed.

What does your typical day look like and how do you make it productive?

My typical day wakes up with morning routines, coffee, hanging with my kids and taking them out. I usually don’t start my day till 11:00 because I go to the gym. I come back, I eat and I usually have anywhere from a three to four hour work day.

How do you bring ideas to life?

I use think tanks, documents and Google Keep. I usually come up with the best ideas right when I wake up in the morning or when I’m in the shower. I actually have a waterproof cell phone case because I’ll come up with concepts and ideas first thing in the morning and I’ll just put them in there. As I put them in there, we have a team of people that put the concepts together. If I’m not personally a total professional at doing something specific, I find people that are.

What’s one trend that excites you?

Awareness, making people aware. This trend is growing bigger and bigger, and bigger. There are so many people out there already doing it. Like Jay Shetty’s and Ed Mylett’s of the world, and they’re really cracking open what the matrix actually is.

What is one habit of yours that makes you more productive as an entrepreneur?

I don’t use logic, logic gets me exactly what I got. I use my imagination, everything in this world was created with a first thought in the mind. So I take that and I run with it.

What advice would you give your younger self?

Who you think you are is what you are. And to put context behind that, the identity and the person that you’re being right now is a direct correlation to the environment that you grew up in between the ages of zero and seven.

Tell us something that’s true that almost nobody agrees with you on.

That you can do anything you want in this life and you are not limited by anything but your own thoughts about who you are, and what you are capable of accomplishing.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Make a specific list of daily habits. I also recommend doing whatever it takes to keep yourself in a productive state of mind and shut off the television and all other electronics.

What is one strategy that has helped you grow your business?

Mentorship for one but more importantly, finding a larger problem that almost everybody runs into. If you can solve more problems you can create the most flourishing businesses.

What is one failure you had as an entrepreneur, and how did you overcome it?

My biggest failure was that I didn’t see myself as a success. And whenever I would turn the temperature gauge up and go outside of my own identity, I would make sure to turn the thermostat right back down, to what I actually thought I was. The way I overcame that was by becoming aware of what was actually stopping me and changing my own self-identity.

What is one business idea that you’re willing to give away to our readers?

I wouldn’t consider it a business idea per se but I am giving away a free e-book on how your brain operates and how to initiate change. I would recommend entrepreneurs figure out their mindset first, and then they will be able to see problems around them as opportunities and create new types of businesses that deliver real value.

What is the best $100 you recently spent? What and why?

Books like Biology of Belief, the Righteous Mind, I just got that one. Books with lots of contexts, so I can keep opening up my mind further.

What is one piece of software or a web service that helps you be productive?

I use Asana right now for my project management. It allows me to consolidate all the subcontractors and people that I have working with me. It makes it much easier for us to get on the same page and be organized.

What is the one book that you recommend our community should read and why?

Psycho-Cybernetics by Maxwell Maltz. That is a great book and it was written in
the 1960’s. There’s a lot of case studies that discuss the amazing, positive results that people have experienced after following this book. I don’t know anybody else that says this or really talks about this in the entrepreneurship space, so this is my thing. Who you think you are is what you are. Let me put that into context; you can’t be anybody outside of your own beliefs about yourself. So this book literally opens up the schematic index of life itself and your own identity. It gives you a systematic process to create real change in your life.

What is your favorite quote?

“Logic will get you from A to B, imagination will get you everywhere” -Albert Einstein.

Key Learnings:

  • People are only limited by their perceptions of themselves.
  • Each one of us creates the world around us entirely from our thoughts. Everything that has ever been, started as a thought, first.
  • And lastly, I want them to understand that the identity that they have, the person that they are today, has been created by their environment from a young age. It is not actually their own identity themselves, it’s from the people, places and the world around you.