Always have a plan A with an eye on plan B and C just in case.

 

Gina Marta has worked in the medical industry as a Registered EEG Technologist for many years. She strives to be the best in her field. Her strength and consistent devotion to continuing to educate herself in her chosen career path is a testimony to her dedication.

Gina attended EEG school at Medical Careers Institute in Chicago. As a Registered EEG Technologist, she provides the critical information required to assist neurologists in their diagnoses. Her career path has led her to serve patients in the Chicago area at three different hospitals.

The future is bright for Gina Marta. As she continues on her enthusiastic path, she is looking forward to the possibility of becoming an on-the-job trainer for new EEG technicians. She believes wholeheartedly in continuing education as new EEG technicians join as hospital staff members.

When it comes to patient care, Gina Marta shines. Gina makes sure that all of her patients are at ease and feel comfortable before any examination takes place. For Gina, it’s not just about getting the job done, it’s about getting the job done well and taking care of her patients.

Where did the idea for your company come from?

I wanted to be in the medical industry. I wanted to be able to help people. I researched the position and it resonated deeply within me. I worked two jobs to get through school to make it happen.

What does your typical day look like and how do you make it productive?

I am at work by seven. I meet with the other EEG techs and we decide which patients each of us will be scheduling. The schedule changes based upon priority. We have to consider scheduling in-patients and out-patients. It’s really a team effort. We have to develop a good workflow strategy for the day, knowing that plans can change in a moment’s notice. Everyone has to be able to work under pressure and have the ability to go with the flow. There is a lot of work that has to be done on the backend as well. We have to have good communications between co-workers. We have to know what you can expect from each other and embrace one another’s strengths.

How do you bring ideas to life?

We work as a team and we all communicate effectively. Time is of the essence and we each have many responsibilities, meaning we have to use our time wisely. It is always a team effort regardless of the task. If there is an idea that will get the job done in a better way, we communicate the idea. If it works, we make it happen.

What’s one trend that excites you?

One trend that excites me, and that I hope will continue, is that there is open communication with the doctors. It used to be that you would do your work and simply pass on the information. Now, the newer doctors rely on us much more than in the past.
They are much more approachable when it comes to communicating our positive or negative results based upon EEG tests. I am also excited about the fact that technology has become much more efficient. Doctors can simply log in to our exam from anywhere and see instant results from each test. Doctors have information at their fingertips.

What is one habit of yours that makes you more productive as an entrepreneur?

One habit that makes me more productive is my focus to complete my workload for the day. I know exactly what has to be done and I can flow seamlessly from one patient to the next. I always anticipate the next step. It could be setting up preparations for the next patient or reading files, but I always think about my next move.

What advice would you give your younger self?

I would tell my younger self to be true to yourself. Don’t worry about who will accept you or will reject you. Know that it is impossible to please everyone all of the time. Know in your heart that you strive to be the best version of yourself every day, and let the rest go.

Tell us something that’s true that almost nobody agrees with you on.

I believe everyone is connected but diverse in thought. I am a very spiritual person. Hearts have no boundary. I believe that there are no coincidences in life. Everyone that we meet, no matter how brief the exchange, has something we should learn or something we will be taught. We are all connected.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I would recommend that everyone take the time to take care of themselves. It could be a ten-minute massage at the mall, deep breathing, or a power nap. A part of wellness is when you take time to replenish yourself.

What is one strategy that has helped you grow your business?

I would say I always keep learning. Consistently educate yourself to keep on top of your business. I am always hungry for more.

What is one failure you had as an entrepreneur, and how did you overcome it?

I believed that if you were a good employee and worked hard you would always have a job. That is not true anymore. If times are tough you can be laid-off or your hours can be cut in half. Your value to the company doesn’t always guarantee your position. So, I always have a plan A with an eye on plan B and C just in case. It makes you stronger.

What is one business idea that you’re willing to give away to our readers?

I would suggest having an online business having to do with social media. You can have it up and running in a couple of days.

What is the best $100 you recently spent? What and why?

I think the best one hundred dollars I have spent was a chocolate run to benefit the Make a Wish Foundation. Also, we cooked dinner for the people at the Ronald McDonald House. It was fun.

What is one piece of software or a web service that helps you be productive?

My phone is my friend. I rely heavily on my phone to make sure I am where I should be at all times. I rely on my EEG technology equipment for everything in business.

What is the one book that you recommend our community should read and why?

The Gifts of Imperfection and Daring Greatly by Brene Brown. I find all of her books inspiring. She provides an authentic approach to life.

What is your favorite quote?

I have three favorite quotes:
*Gandhi: “Happiness is when what you think, what you say, and what you do are in harmony.”
*Proverb: Just when the caterpillar thought the world was over, it became a butterfly.
*PT Barnum: “To me, there is no such picture so beautiful as that of the smiling, happy, bright-eyed children. No music so sweet as their clear and raining laughter.”

Key Learnings:

  • If you were a good employee and worked hard you would always have a job.
  • Always have a plan A with an eye on plan B and C just in case.
  • A part of wellness is when you take time to replenish yourself.