Believe in yourself at all times. Going through the entrepreneurial journey, your resolve gets tested a lot. The stronger your belief in your abilities, the more you are able to fight to succeed.
Givanne Nelson is a millennial marketer & programmer from New York City who started a digital marketing agency, Le Pale Shadow LLC and a marketing automation company, Internet Bots NYC. He is a 24-year-old serial entrepreneur who is on a mission to combine his two loves, marketing and technology to create new industries for young entrepreneurs such as himself. Throughout his journey, he provides content to other future entrepreneurs that can learn to build new industries and grow their wealth.
Le Pale Shadow LLC is his full-service digital marketing agency that specializes in promoting medical practices in compliance with HIPAA legislation. Internet Bots NYC is his automation startup. It focuses on automating all forms of online activity. Givanne’ s idea is simply a combination of his two loves which are marketing and technology. Instead of having them separated from each other, he used “The Blue Ocean Strategy” to bring them together. He wanted to bring his community along with him on this journey, so his personal goal is to educate other aspiring entrepreneurs on the benefits of entrepreneurship and how programming can help shape new industries.
Where did the idea for Le Pale Shadow LLC come from?
My first year of college in 2013 was where my first marketing professor taught me the beauty of marketing. She showed us the growing value of social media and how young kids like us can get into it. Fast forward to 3 more years and Tai Lopez Started his social media marketing agency program and all young aspiring entrepreneurs (including myself) learned the skillset needed.
Internet Bots NYC is my brand-new idea and it came from the growing use of automation in the marketing industry which I tied into my branding where I train others on coding with python.
What does your typical day look like and how do you make it productive?
I wake up early around 7 am, go to the gym for 1 hour or 2 which energizes me for the day. Come back home and relax for 30 minutes then check all of my lines of communications for another hour. I then get to work on my clients funnels by either speaking to my contractors or designing a new system for most of the day. I end my day by reading 10 pages in my book of the day and meditating.
How do you bring ideas to life?
My goals/ambition are what truly brings my ideas to life. I constantly remind myself what they are on a daily basis. Doing this helps me really define where my interests lie and provides me with the drive to see their creation through.
What’s one trend that excites you?
Before this year it would be the increased usage of automation but as of last month, it is The Billionaire Space Race. I’m a huge fan of everything Elon Musk and now the world is seeing the life changing genius that he brings to the market place. Now, it’s growing so large that other nations are entering the pool along with other billionaires around the world. It is an estimated trillion-dollar trend that can be highly profitable where any entrepreneur (both experienced and new) can capture even 1% of the market.
What is one habit of yours that makes you more productive as an entrepreneur?
Learning constantly. I always make sure I have a new book to read and meet with a new person that can teach me a new skill that I need. I always look into new skills that surround my industry in both a similar capacity or an alternative one.
What advice would you give your younger self?
Believe in yourself at all times. Going through the entrepreneurial journey, your resolve gets tested a lot. The stronger your belief in your abilities, the more you are able to fight to succeed. That was what I did, and I wished I developed more belief in myself earlier on with other endeavors.
Tell us something that’s true that almost nobody agrees with you on.
The only job industries that will survive the growing usage of automation is technology and finance. All other fields will be wiped out by Artificial Intelligence. Most people have a very dated idea of what programs are capable of in today’s industries. For programmers such as myself, we see there is no end to its growth.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I work on reeducating myself on how the world works and how we as people can help improve it. I accomplish this by both reading on a daily basis and doing many self-actualizing exercises.
What is one strategy that has helped you grow your business?
Learning how to communicate effectivity. People and sales are the two most important things to any business. Learning how to share your message with others so they will believe in you (and fund) is what will take you from 0 to a million in yearly revenue.
What is one failure you had as an entrepreneur, and how did you overcome it?
Biggest Failure: Definitely have a lot of failures but the one that sticks out is having clients have control over your work and time.
Lesson: This was a simple lesson in learning what it means to be an entrepreneur. As a man coming from a typical 9-5, I started my journey with that mentality allowing my clients to treat me like an employee instead of a partner.
Biggest Success: Learning the power of giving to others more than you expect in return.
What is one business idea that you’re willing to give away to our readers?
Building Artificial Intelligence or machine learning systems for any of your favorite industries. As the 2020s are slowly approaching, some of the big names in most sectors (McDonalds, Tesla, Amazon) are adopting some form of automated operations. It becomes almost obvious that the need in all industries will increase well into the 2030s.
What is the best $100 you recently spent? What and why?
Putting $200 into Uber. I believe the Transportation network companies will see a huge increase in their value once the creation of self driving cars takes off. Imagine having your car collect fare rides for you while you are at work. That is the idea from Tesla’s own Elon Musk.
What is one piece of software or a web service that helps you be productive?
Flowlu, Business Management Software. This helps me keep track of my weekly schedule, my current clients and my prospect list all in one!
What is the one book that you recommend our community should read and why?
I’m a Huge book worm so here is my complete book list for 2019:
• Entrepreneurship: Rich Dad Poor Dad by Robert T. Kiyosaki
• Economics: Wealth and Democracy: A Political History of the American Rich by Kevin Phillips
• Marketing: Dotcom Secrets by Russell Brunson
• Personal branding: Crushing It by Gary Vaynerchuck & Expert Secrets by Russell Brunson
• Sales: Sell or be Sold by Grant Cardone
• Ad Copy: Cashvertising by Drew Eric Whitman
The one book that stands out from all of these books is Blue Ocean Strategy by W. Chan Kim. It teaches any entrepreneurs how to create new markets to launch their business rather than fighting in overcrowded markets.
What is your favorite quote?
“When you learn, teach. When you get, give.” — Maya Angelou.
Most of my current followers understand how this quote relates to me. I believe we all have a duty on this earth to share the knowledge we obtain with others. Most times the issues we face can reappear in another person’s life.
• Never stop believing in yourself.
• Keep your eyes open for new opportunities.
• Invest in self-education.
• Share your knowledge with others.