Haley Wood

Founder of The Look

Haley Wood worked at the University of Kentucky in Trauma ICU, as well as Vanderbilt University in the Pre Anesthesia Care Unit. After completing a nurse practitioner degree with a focus on women’s health, she knew aesthetics would be her calling. She found working in a medical spa to be extremely rewarding, Therefore, she sought more in-depth knowledge that only a career in plastic surgery could provide. Haley then moved to Nashville and joined Dr. John Moore, a board-certified plastic surgeon at Cool Springs Plastic Surgery, where she assisted in surgical procedures and helped manage the nonsurgical department. Since then, she has treated over 15,000 patients and trained over 4,000 physicians and nurses. Today Haley, personally leads and trains our team with one focus: celebrating and enhancing natural beauty at every phase of life.

Where did the idea for The Look come from?

After a brainstorming session laying by the pool, “the look” came up in conversation because women know “the look” they want and “the look” they don’t want when facial rejuvenation is involved. The name happened organically.

What does your typical day look like and how do you make it productive?

We start our clinic day at 8:15am reviewing the patients for the upcoming day, making sure we are aware of those who will see multiple providers in our office, those who have special events/bdays and those who we consider VIPS. We will see approximately 30-50 patients per day for all types of nonsurgical procedures.

How do you bring ideas to life?

Once a month, our leadership team meets to discuss new ideas and how to implement them. Once a year, we have a staff retreat where we spend 1-2 days celebrating our successes and planning for the year to come, all with specific team and individual goals.

What’s one trend that excites you?

Skin tightening is the one procedure all patients love because surgery can be difficult for working women to work into their busy schedules.

What is one habit of yours that makes you more productive as an entrepreneur?

At least twice a week, I have quiet time with my thoughts. So often we push and press our weeks to cram in too much activity and to-do’s. Having time to self reflect allows me time to stop and be intentional with how I see my brand and company moving forwards.

What advice would you give your younger self?

I would tell my younger self to relax, celebrate your successes and have more levity in life.

Tell us something that’s true that almost nobody agrees with you on.

I believe that pursuing goals can get in the way of pursuing what you love. Goals are temporary accomplishments, pursuing your passion is taking the long-view and is more conducive to life success.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I recommend that every entrepreneur hire a business coach.

What is one strategy that has helped you grow your business?

Our best marketing strategy to grow our business was through storytelling. Our services impact our client’s in a very personal way, so asking them to share their stories, has been a great way to boost our growth.

What is one failure you had as an entrepreneur, and how did you overcome it?

This actually relates one of the earlier questions. I was so focused on obtaining goals that I lost sight of what would make me happy. What I found was that each time I accomplished one of my goals, the satisfaction I thought I would find did not materialize. It was after this happened several times, that I reassessed what I was truly interested in, and began to understand that goals should take a backseat to finding joy in the entire journey.

What is one business idea that you’re willing to give away to our readers?

People are thirsty for beauty knowledge and they want that information from authentic sources. So starting a beauty blog, in which you share your personal journey can develop into a great business. People want to relate to those who they are looking to for guidance, and a beauty blog can be a great way to not only dispense information but can be monetized for a great side gig.

What is the best $100 you recently spent? What and why?

Any money that I invest back into my team, whether it is $100 or more, is always the best money that I have recently spent. Our team is what makes us unique and successful, so I will always believe that whatever resources I put into supporting them, is always the best way to spend my resources.

What is one piece of software or a web service that helps you be productive?

Everyday my inbox was flooded with so much email that it became unmanageable, as I had to go through every one of them to find which were in immediate need of my attention. So I decided to invest in Help Scout email software in order to assist me in prioritizing my important messages and save time. Help Scout helps me categorize my messages, set up workflows, and assign conversations, so I can attend to more important tasks and get back to less important emails when time allows.

What is the one book that you recommend our community should read and why?

There are thousands of books on how to succeed in your business, but not many that talk about achieving work-life balance, and even fewer that do it as well as Mattew Kelly’s work “Getting Beyond the Work-Life Myth to Personal and Professional Satisfaction”. For most of us, there will always be a tug-of-war between your professional and personal life, and as priorities change, it can threaten that balance.

Kelly takes a unique approach in showing how we can re-evaluate our priorities continuously to identify what work-life balance means to us at the current moment, rather than look at it as an immobile objective. It was through this method that I was able to shake myself from static self-assessment, and always find myself in a position to achieve work-life balance. This book was immensely helpful and I strongly believe any entrepreneur can gain something of value from it.

What is your favorite quote?

“If you don’t build your dream, someone else will hire you to help them build theirs”, – Dhirubhai Ambani.

Key Learnings:

  • Success begins with assessing customer satisfaction
  • Don’t confuse goals with pursuit of what you love
  • The most effective marketing is born from storytelling
  • Make sure you to write out your main objectives for the day
  • Take some time for yourself and turn off your work