Jason Rubach

Always write down your ideas and test them.


Jason Rubach was born in New York, New York, and grew up in Northern New Jersey. He went to the University of Vermont and then law school at American University Washington College of Law. It was a passion of his to enter the field of law, as he wanted to help those who had difficulty feeling their voices were not being heard. It was important for Jason to always find careers in which he could ensure his values stayed relevant. After, he practiced as an attorney for two years dealing with civil litigation and landlord-tenant law.

Rubach then joined US Standard Products and has worked there for over 20 years. US Standard Products has a mission to ensure that they can provide the highest quality products. They are creating products that are environmentally friendly, while also focusing on helping to support the less fortunate individuals in their community at the same time. There, he has also expanded the construction and safety departments and was involved in automating the sales process and the modernization of dialing. In the late 1990s, he opened the first business-to-business telephone sales companies in Hungary, Poland, and the Czech Republic.

In his free time, Rubach enjoys spending time with his family, reading, and being outdoors. Rubach is currently the Executive Vice President of US Standard Products.

Where did the idea for US Standard Products come from?

The idea for the company started with traveling salespeople back in the 1960s. The founder realized that he could reach out to more people by using the phones. He realized that by using the phones, he was able to reach out to more prospects and stay in better contact with his customers. That’s where it started. We’ve always been on the cutting edge of technology and using that technology to better reach out to our customers to fulfill their needs or requests.

What does your typical day look like and how do you make it productive?

The first thing I do daily is look at the correspondences from our customers. Then, I look over the daily activity log of our customer service team to make sure that they are current on their assignments in reaching out to our customers and handling any issues.

How do you bring ideas to life?

I write them down. They say a blunt pencil is better than a sharp mind. If you don’t write it down, there’s a good chance you’ll forget it. So, I write it down and then act on it. It’s essential to collaborate, to have meetings and to work with smart, enthusiastic people.

What’s one trend that excites you?

One trend that is very exciting is the use of mobile technology to interact with your vendors and clients.

What is one habit of yours that makes you more productive as an entrepreneur?

One habit of mine would be keeping to a good morning routine; waking up early and exercising. Start the day by tackling the toughest problems. I do not believe in checking your email until after 10 AM. I think it is important to give yourself enough time in the morning to organize yourself and your day before letting other distractions come into play.

What advice would you give your younger self?

There would be three things that I could say to my younger self; don’t buy acid washed anything, challenge everything and don’t be afraid to test new ideas.

Tell us something that’s true that almost nobody agrees with you on.

I would say something that very few people agree with me on are that “Few things matter much in life, and most things don’t matter at all” – Lisa Davis

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

One thing that I would recommend to people in business I make it a habit to let as many employees know that they are appreciated. I think that is the most basic human desire to feel appreciated. It is extremely important to recognize your employees and the worth they offer as individuals and for your business. Not only will it make you a better boss but also give you much more positive and productive employees all at the same time.

What is one strategy that has helped you grow your business?

One strategy that I would say, would be about promoting from within because the people that you promote are incredibly loyal and motivated.

What is one failure you had as an entrepreneur, and how did you overcome it?

We had a collections department in a satellite office that was aggressive. We overcame that by changing the way that we compensate our collection team.

What is one business idea that you’re willing to give away to our readers?

A new type of business idea Uber for personal trainers. Who wouldn’t want the ability to have that disposable to them?

What is the best $100 you recently spent? What and why?

I took 14-year-old daughter out for Sushi because it is how I can ensure I am spending quality time with her whenever I can.

What is one piece of software or a web service that helps you be productive?

One piece of software to help one’s productivity would have to be NetSuite. It’s a great way for me to review my activities, the activities of my customer service team and the activities of the accounts receivable team.

What is the one book that you recommend our community should read and why?

Living with a Seal by Jesse Itzler. The book is not only funny, but it also helps to motivate you and push yourself way beyond your comfort zone.

What is your favorite quote?

“How you do anything is how you do everything.” – Unknown

Key Learnings:

● Listen to your customers.
● Listen to your employees.
● Always write down your ideas and test them.