Kacee Leigh

Taking a chance is scary and you will be criticized for it, but if you know it’s right for you, do it.


Kacee grew up in Mesa, AZ with her parents and two older sisters. She quickly grew a passion for health and fitness through youth sports eventually earning a scholarship to compete in college. She earned her Master’s Degree in Exercise and Wellness while completing several health and fitness certifications along the way. She has dedicated her life to helping people change their lives through health and fitness and now she wants to help you.

Where did the idea for your career come from?

I grew up valuing fitness and health. I wanted people to be able to learn the steps to add value to their life using these tools in food and fitness. I focused on serving moms because they give everything to everyone and they deserve someone looking at them and saying you are of value and that value is best served when you are caring for yourself.

What does your typical day look like and how do you make it productive?

First and foremost I value my morning routine, Breakfast with my significant other, coffee, time reading and goal setting. After that is client check ins and the gym. The rest of the day is planning and designing how to best deliver this information to my clients and the rest of the world. This is amazing because I spend it learning more through reading and connecting with people who are looking for a real answer to why they are so tired

How do you bring ideas to life?

Planning and organization. When an idea comes, it has to be written down and then it’s a lot of messy action in a forward direction.

What’s one trend that excites you?

The trend that excites me most right now is the idea that “I am my priority”. In past generations, it was normal to give absolutely everything to jobs, family, everything else leaving nothing for ourselves. Now the focus is changing that I have to prioritize myself and do what I need to do (eat well, sleep well, move my body) to be able to give anything to someone else. I am my biggest priority.

What is one habit of yours that makes you more productive as an entrepreneur?

My workout, hands down. I love breaking up my working day with a good workout. It’s amazing how moving your body makes your brain function so much more amazingly.

What advice would you give your younger self?

Push through the criticism. Most people won’t understand what you are doing and that is ok. There are more people that I will help than the ones that criticize me.

Tell us something that’s true that almost nobody agrees with you on.

Restrictive dieting will hurt you and it has nothing to do with weight. If you are doing a restrictive diet you’ve probably been on and off of it a couple times and call that “working”, it’s not. If it isn’t a continuous eating habit that you enjoy, then it IS NOT WORKING! Food is supposed to be enjoyable and fuel your body, brain and life. Restrictive dieting is not going to give you that freedom.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Reevaluate where you are. A lot of the time we check out of our lives and go through the day to day without looking up. That’s how we begin to feel resentful of jobs, spouses, friends and we become unhappy. If we continuously reevaluate where we are we can turn the ship before it hits rocks and continue sailing forward!

What is one strategy that has helped you grow your business?

Human Connection, meeting people where they are and helping them build from there. Too often we are treated like numbers. Nobody feels special and nobody feels like they win.

What is one failure you had as an entrepreneur, and how did you overcome it?

I quit my full time job in a huge leap of faith for my business. Not always the smartest move, but I knew I would be able to help more people across more health concerns. It was the scariest, dumbest and best decision I ever made!

What is one business idea that you’re willing to give away to our readers?

An all in one software that allows you to have everything in one place (documents, accounting, invoicing, project management, scheduling, have social media) so that we can cut down on the number of websites we use and tabs we have open in our laptop

What is the best $100 you recently spent? What and why?

I started a Meetup group on Meetup.com to help people learn about meal planning and meal prepping. It costs about $75 for 6 months of hosting a group. It’s the best because I am able to bring people together

What is one piece of software or a web service that helps you be productive?

Airtable! Everything in my business is organized on Airtable. Content that is posted, projects that are on track, the Guilt-Free Healthy Living Podcast episodes, everything. It is an incredible resource

What is the one book that you recommend our community should read and why?

The Compound Effect by Darren Hardy. It does not just apply to business or health, it applies to everything in life. The Compound Effect is the idea that every action in life is build on each other. You get to build it in the positive way that builds your dreams.

What is your favorite quote?

“Make each day your masterpiece” – John Wooden

Key Learnings:

  • Simplifying life will always be key
  • Human connection is center of everything that we receive and are able to give
  • Taking a chance is scary and you will be criticized for it, but if you know it’s right for you, do it.