Clarity comes from action NOT thought.
With over 8 years in the PR industry, Kristen Hinman’s clients have been interviewed by media giants like Barbara Walters, Anderson Cooper and Dr. Oz.
Kristen experienced first-hand what it takes to move a personality or brand from unknown to known, and did it time and time again.
PR is a powerful tool for exposure and recognition, but the journey doesn’t end with being known…it’s the starting point.
The bottom line is this: If you want to find lasting success, you must channel your momentum into a strategic plan that positions you in today’s digital world.
Kristen is the founder of a digital agency, Peare Media, which leverages exposure and combines it with sound online marketing strategies.
Through her mentorship and consulting program she works specifically with EMERGING ENTREPRENEURS to transform them into strategic storytellers so that they can scale their impact and own their influence.
Where did the idea for Peare Media come from?
I spent 8 years doing PR for clients who were interviewed by media giants like Barbara Walters, Anderson Cooper, Dr Oz and more.
What I learned was that most people believed that becoming known through publicity and exposure was the end goal when actually, it’s the starting point.
The real power and longevity in business comes from leveraging exposure, referrals, PR, social, advertising, etc. and using it to unlock new opportunities for you and your brand.
What does your typical day look like and how do you make it productive?
I wake up at 5 a.m. before anyone else in my house (I have 2 girls who are 4 and 2 years old!). I meditate, journal and either read or do work like write, planning or other things that require more brain power.
It’s important from a productivity standpoint to do the work that requires most of my creative energy and brain power in the morning. For me, this usually means long-term planning, business development, writing copy and things along that line
When I “start” my work day after dropping my kids off, I am still conscious of that and do any other important or creative work before I check email, answer requests, above anything else.
I also schedule in time for workouts, massages, hikes, volleyball, even downtime. If it’s not in the schedule it doesn’t happen!
How do you bring ideas to life?
A mentor of mine always says “show me in shapes”!
When I have an idea or am launching a new project for a client, I always visually map it out.
I know exactly what it needs to look like, what’s involved, who’s involved and can easily share the vision with my team to execute on it
What’s one trend that excites you?
As entrepreneurs it can be so easy for us to hide behind emails and texts and writing. Voice memos are a game changer! I use it in text messaging, Instagram, Facebook. It creates instant authority, rapport, connection and is, in my opinion, a more efficient way to communicate
What is one habit of yours that makes you more productive as an entrepreneur?
Meditation. I meditate twice daily for 20 minutes. In the morning and mid-day. It sets the tone for my entire day and recharges me in the afternoon.
What advice would you give your younger self?
It’s OK to let an idea go.
I am an ideas person! I have so many and I know so many are good. I followed too many when I first launched my business and I would say now, I’ve gotten better at identifying what my core goals are and whether an idea aligns with that. It’s OK to let an idea go
Tell us something that’s true that almost nobody agrees with you on.
I’m not ready.
It’s one of the biggest mistakes I see most entrepreneurs make is believing they aren’t ready.
Here’s the thing. You’ll never be ready. It will never be perfect.
There is only done and not done. Without putting things out or trying things or doing, you’ll never get feedback.
Clarity comes from action NOT thought.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Remember, clarity comes from action NOT thought. 70% “perfect” or done is better than 0% of anything.
So take messy action. Be vulnerable. Put yourself out there. That’s what it takes to be “successful” and to build the business of your dreams.
What is one strategy that has helped you grow your business?
Mentorship and coaching.
I’m a BIG believer in working directly with mentors and coaches.
A great mentor shows you what’s possible and reminds you that it’s possible for you. They can help you to avoid mistakes and traps they fell into and can exponentially grow your business
What is one failure you had as an entrepreneur, and how did you overcome it?
Early on, I was nervous about losing clients and how to deal with that.
I realized it’s inevitable, there is a cycle and flow of all businesses. How I overcame it was by losing clients (not intentionally of course) but over the course of time, clients came and went.
Being grateful for the lessons learned and detailing, actually writing out what went well, what I would have improved on, etc. has helped tremendously in terms of new client acquisition and retention.
What is one business idea that you’re willing to give away to our readers?
I’d like someone to create a handyman membership service for homeowners! Essentially the homeowner pays an annual fee and a handyman comes to their home once per quarter. You submit a list of items ahead of time, you get them for 8 hours that day and while the contractor is there they can quote you for any larger projects that may require more specialize labor or longer hours, etc. I’d LOVE to use this service!
What is the best $100 you recently spent? What and why?
$17 Moleskine Watercolor Journal. I’d about to start more regular painting classes and my instructor recommended this one. I can’t wait to fill it up and use it when I travel later this year.
What is one piece of software or a web service that helps you be productive?
Monday.com. My team and I would be lost without our project management system.
We have a robust communication system in place and this tool is indispensable. No matter what size your company is or what tool you use, a project management system in my opinion is a MUST.
The second important thing to remember is to have a structure within that in terms of how it’s used, how to communicate, etc.
I can pop in at any time and see exactly where things are and what the status of it is.
What is the one book that you recommend our community should read and why?
What is your favorite quote?
Clarity comes from action, not thought.
- You must have a system in place to leverage your exposure and unlock new opportunities for you and your brand
- Clarity comes from action, not thought. Take messy action, put yourself out there.
- Identify, Test, Refine. Identify what works based on past data, Test your theory, Refine based on feedback.
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