Luca Micheli

Co-Founder of

Luca is Building in public and has bootstrapped 3 SaaS. 1 Acquired. He’s on a mission to help and inspire 1B people. Doing the impossible to make it possible.

Where did the idea for come from?

My business partner and I before creating Customerly were just friends building their own SaaS.

Sharing with each other the challenges we had in the past to communicate, support and gather feedback based on customer behaviour we came up with the idea of building a new SaaS to achieve it.

After 1 year Customerly was born.

What does your typical day look like and how do you make it productive?

Getting up and setting the goal for the day. My mornings depends on the day of the week, some days are for creating content, other for getting new demos, and other to fully engage with the team to create the best product ever on the market.

How do you bring ideas to life?

By writing them down, splitting them into smaller tasks, aligning the team on the tasks and then helping them to execute. Sometimes I still code some parts of the project myself. I love to create a product that didn’t exist in a few lines of code before.

What’s one trend that excites you?

The quick progression of technology has been brought to our life. AI is a great deal and it excites me while also can be scary sometimes.

What is one habit of yours that makes you more productive as an entrepreneur?

Cold showers brought me great quality of focus and self-confidence.

What advice would you give your younger self?

Save more, invest earlier.

Tell us something that’s true that almost nobody agrees with you on.

Focus on one thing and one thing only at a time.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Set goals for yourself and the business. On daily basis.

What is one strategy that has helped you grow your business?

Consistency is key. At least in our industry brought more trust and word of mouth.

There are no quick wins, you need to take the stairs to be successful.

What is one failure you had as an entrepreneur, and how did you overcome it?

I have had plenty of failures on my journey and the way I overcome them is every time I set my mind on the next steps without thinking badly about the failure itself.

What is one business idea that you’re willing to give away to our readers?

The one that you are passionate about and resonates with your values.

What is the best $100 you recently spent? What and why?

Not long ago I gifted 50$ to a homeless girl. She started crying and give me a huge hug. That gesture made me think how important is to give to others.

What is one piece of software or a web service that helps you be productive?

Apart from Customerly? Asana for sure.

What is the one book that you recommend our community should read and why?

Lean Startup.

What is your favorite quote?

If you cannot measure it you cannot improve it.

Key Learnings:

  • Work on something you are passionate about.
  • Fail consistently and keep going while learning.
  • Create habits that work for you.