Organization and communication skills are key to productive office operations.
As a dedicated and dynamic doctor with an extraordinary passion for helping and healing patients in using holistic and the least invasive techniques possible, Dr. Marc Persson opened Perssonal Health Chiropractic and Rehabilitation in 2006. He has three locations – one in Lansdowne, Pennsylvania, another in Aston, Pennsylvania and last one in Wilmington, Delaware.
Dr. Marc Persson attended Franklin Marshall College in Lancaster, Pennsylvania for his undergraduate studies and graduated with a Bachelors of Arts degree in 2000. Upon graduation, he then attended the New York Chiropractic College in Seneca Falls, New York where he earned his Degree as Doctor of Chiropractic in 2004. Since then, he continued to sharpen his academic tools by acquiring a variety of specialty certifications within the Chiropractic industry. He is also on the board of directors for several esteemed industry organizations such as the Pennsylvania Chiropractic Association and the American Chiropractic Association.
Dr. Marc Persson sees a bright future for the Chiropractic field as people are taking more control of their own healthcare and they are looking for alternatives to mainstream healthcare services. They are seeking a more holistic and less intrusive approach to their own healthcare requirements. Also, the mainstream medical industry is becoming more aware of the benefits of Chiropractic treatment is the single most effective way to treat neuro, muscular, and skeletal conditions.
Where did the idea for your company come from?
I just made it simple and descriptive. Marc Persson is my name so I made it Perssonal and since we are a healthcare office, and Chiropractic is what we do. So, the name is just a really cool creatively described way to say who we are and what we do.
What does your typical day look like and how do you make it productive?
I deal with patients all day. I also deal with the hands-on operations of the entire office. Believe me, it takes up the whole day.
How do you bring ideas to life?
The way that I bring ideas to life is through research and speaking to experts on each topic. If it is a new location that I’m considering, I would go to the site. I’d meet with the powers that be. I would put all the research on paper and work out the numbers. Then I’d see if it is something that would work.
What’s one trend that excites you?
One trend that excites me is that people are more aware of alternatives to medicine. They are seeking ways to find a holistic approach to their healthcare, especially those who have pain in their neck, back, muscle, or skeletal issues. I believe, there is no better way to take care of those issues than with chiropractic care. The general public is recognizing and seeking out alternatives to healthcare that are non intrusive. That is what excites me the most because we are becoming more mainstream. And this is what we do best.
What is one habit of yours that makes you more productive as an entrepreneur?
One of the things that makes me more productive is to stay organized. Make sure that you list your goals for the day. Make to-do lists. Having good communication is very important.
What advice would you give your younger self?
I would tell younger Marc Persson to take the time to smell the roses. Spending time with family is everything. When you get older, that luxury is something one can no longer afford, especially when one is busy with their career.
Tell us something that’s true that almost nobody agrees with you on.
I am not a very controversial person. Generally, I can’t think of anything that has been off the beaten path. I guess I am a pretty mainstream kind of guy.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I would recommend that people starting out in any business, start small and expand as you go. You can get more expensive things as you grow your business. Employees are expensive, try it on your own until you build. When you first start out don’t be extravagant. You don’t need the biggest copier or the hottest phone system. Those things will come in time.
What is one strategy that has helped you grow your business?
The best strategy is networking and communicating. My patients are my best way to network. Also speaking with other doctors and anyone else who has connections with other prospective clients. That is the best thing.
What is one failure you had as an entrepreneur, and how did you overcome it?
The toughest thing is being too trustworthy with some people and patients. If a patient is not compliant with their treatment, then it is time to move on. If it is a staff member who has been untrustworthy, it is time for them to move on, and bring in a fresh face with fresh ideas to your office. There is nothing wrong with that kind of change, it happens all the time.
What is one business idea that you’re willing to give away to our readers?
To be a good integrative healthcare facility you should become the “one stop shop” facility with not only for Chiropractic services, we have Neurology as a part of our practice but we would also like to include acupuncture, massage, orthopedic and other integrated practices. We have toyed with the idea before. And there are other integrated healthcare practices out there. But I don’t think they include chiropractic care. I think that is the one thing missing from those facilities. It would be great for patients to go to one facility and get everything that they need.
What is the best $100 you recently spent? What and why?
I don’t think I have $100; I have kids! Kidding aside, I buy any sort of leadership books. I give to my church, my university, and towards any leadership programs. They are all good causes and money well spent.
What is one piece of software or a web service that helps you be productive?
Our patient software system that we use in the office is called Essential. It keeps everything easily assessable online. I use a web service called PAYDC for notes taking and reports. It is fantastic and easily accessible. QuickBooks is the other software we use.
What is the one book that you recommend our community should read and why?
One book I would recommend is Extreme Ownership. It is a New York Times bestseller. It describes how US Navy Seals lead and win.
What is your favorite quote?
Men not numbers, Unknown author. The book refers to the importance of the question “what is the best Quality not quantity”.
Key Learnings:
● Support mentoring programs.
● In business everything should be kept easily assessable online.
● Organization and communication skills are key to productive office operations.
● When you first start out don’t be extravagant. You don’t need the biggest copier or the hottest phone system.
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Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.