Neil Patel – Co-founder of KISSmetrics

Neil Patel is the co-founder of two Internet companies — Crazy Egg and KISSmetrics. Through his entrepreneurial career, Neil has helped large corporations like Amazon, AOL, GM, HP and Viacom make more money from the Web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he also was one of the top influencers on the Web according to The Wall Street Journal.

What are you working on right now?

I am currently working on my new startup that I co-founded, KISSmetrics. We recently just launched a new KISSmetrics product called KISSinsights that I am pumped about.

3 trends that excite you?

1. SaaS businesses are starting to become hot. More people are getting into the SaaS world.
2. Large companies like AOL, Viacom and Yahoo have tons of valuable assets that they don’t care for. Companies are starting to buy these assets for pennies on the dollar.
3. Companies are starting to move toward the lean startup approach.

How do you bring ideas to life?

You execute! That’s the key to bring ideas to life. If you can’t execute, then your ideas won’t be worth anything.

What inspires you?

I love the non-profit world. Hopefully if I can make enough money through the next 10 years, I’ll be able to focus on non-profits.

What is one mistake you’ve made, and what did you learn from it?

I’ve spread myself too thin way too many times. This has caused many of my businesses to suffer. I’ve learned that you need to focus all of your energy on one company if you want to create something big.

What is one business idea that you’re willing to give away to our readers?

Someone needs to buy Flickr from Yahoo and turn it into a much larger company.

What is one book and one tool that helps you bring ideas to life?

I love “The Art of the Start.” It encourages me to get off of my ass and do something. As for software, Basecamp has been great at helping me get things done.

Who would you love to see interviewed on IdeaMensch?

Andrew Warner from Mixergy.

Tell me something that most people don’t know about you?

Every time I walk into a store, the first thing I try to do is calculate their revenue and profit. I don’t know why I do this, but for some reason numbers are always running through my brain.

What’s your goal five years from now?

I’ve been working so hard for the last 10 years, that I kind of need of break. I don’t want to stop now, but hopefully I can build and sell a big enough business in the next five years so that I don’t have to work anymore.


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