Since establishing the Brooklyn-based real estate development and management company, Perl Weisz has served as the chief executive officer of CW Realty Management, LLC. Her responsibilities include project execution and operations, shaping the company’s strategic vision and creating a workplace culture of teamwork and community impact. Under the leadership of Perl Weisz, the firm has completed numerous eco-friendly urban development projects, operating with the belief that these projects can facilitate positive community growth.
With over 20 years of New York City real estate experience, Perl Weisz excels at researching potential investments and assessing opportunities for possible returns, tax benefits, appreciation, and cash flow. She has established a track record for mitigating risk during real estate development and acquisition deals.
Perl Weisz studied at the United Talmudic Academy in Brooklyn. Apart from her work in the New York real estate industry, she enjoys spending time with her family. She stays physically active through cycling and frisbee.
What is your typical day, and how do you make it productive?
My day as a working mom starts with getting the children up and ready for school. I say some prayers with them, as we are grateful for another day. I fix them a healthy breakfast and serve them. As they eat, I prepare their lunch and snacks and we talk about happy things and get ready for school. I then freshen up, make the beds, and off to the gym. I get my coffee on the way out, then it’s some cardio and light weight training or yoga, depending on the day. I opt for some healthy brunch (a muffin/a protein shake/yogurt) and then off to the office to accomplish. I head home after 3 for the kids, homework, dinner, and then I get to eat dinner and relax with my husband.
How do you bring ideas to life?
The process of bringing my ideas to life begins with a two-pronged approach. First, I engage in journaling to capture my initial thoughts and feelings, allowing me to fully explore the concept without judgment. Then, I conduct online research to gather information, identify potential challenges, and develop a more concrete plan of action for turning the idea into a reality.
What’s one trend that excites you?
One trend that truly excites me is technology. The rapid advancements in artificial intelligence and other digital tools have the power to transform how we work and live. This evolution in technology is a game-changer for me personally, as I believe it allows us to optimize our daily tasks and focus on more creative and strategic endeavors.
What is one habit that helps you be productive?
A fundamental habit that has a profound impact on my productivity is eating healthy. By being mindful of my diet and ensuring I consume nutritious meals, I’m able to maintain a consistent level of energy throughout the day, which prevents the mental and physical slumps that can lead to a drop in focus and efficiency. This healthy habit is not just about physical health; it is a direct contributor.
What advice would you give your younger self?
I would advise my younger self to place more importance on quality time with my children, as their childhood passes by so quickly. It’s easy to get caught up in the daily grind, but the memories made during their formative years are truly priceless. I would also encourage myself to be a trendsetter and a leader, rather than simply following the crowd, as innovation and unique perspectives are what truly make a difference.
Tell us something you believe almost nobody agrees with you on?
I believe that you should not just go with the flow, but rather, be a leader and a trendsetter in your own life. It’s easy to follow the paths that others have laid out for you, but true fulfillment and success come from forging your own way. I have found that by having the conviction to be different and to lead, I am able to achieve a higher level of success and personal satisfaction.
What is the one thing you repeatedly do and recommend everyone else do?
The one thing I repeatedly do and highly recommend is to pray. It provides a sense of gratitude, peace, and clarity that helps me navigate the challenges of life and work. This practice helps me to stay centered and focused on my goals.
When you feel overwhelmed or unfocused, what do you do?
Yoga. When I feel overwhelmed or unfocused, I turn to yoga. The practice of yoga helps me to calm my mind and reconnect with my body, providing an immediate escape from stress and mental clutter. It’s a powerful way for me to destress and regain a sense of clarity and purpose.
What is one strategy that has helped you grow your business or advance in your career?
The most impactful strategy that has helped me advance in my career has been coaching. A good coach provides a fresh, outside perspective on my professional life, helping me to see my strengths and weaknesses more clearly than I could on my own. Through coaching, I have been able to develop a more strategic approach to my goals, navigate difficult situations, and unlock my full potential. This guidance has been invaluable in helping me make informed decisions and accelerate my career progression.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
One significant failure in my career was getting involved with business partners who were not a good fit for me, which proved to be an expensive lesson. I learned that settling for the wrong partnership, even if it seems convenient, is not worth the long-term struggle and conflict it can cause. I overcame this setback by learning to trust my intuition more and by prioritizing honesty, loyalty, and shared values when forming new partnerships. This experience taught me that true success is built on a foundation of strong, trustworthy relationships.
What is one piece of software that helps you be productive? How do you use it?
My primary software for productivity is ChatGPT, an advanced artificial intelligence tool. I use it as a powerful copilot for various tasks, such as brainstorming new ideas, drafting initial content, and quickly summarizing complex information. This allows me to offload repetitive or time-consuming tasks to the AI, which frees up my time and mental energy to focus on more strategic and creative aspects of my work.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
My favorite book is Trump: The Art of the Deal because it offers an incredible amount of value in the areas of negotiation and business strategy. The book’s insights into confidence, deal-making, and understanding human psychology have provided me with a strong foundation for my own professional life. It’s a book that has helped me to think bigger and be more strategic in my business ventures.
Key learnings
- Be a leader and trendsetter, rather than following the crowd – innovation and unique perspectives are what truly make a difference.
- Prioritize time with family and appreciating the small moments with loved ones.
- True success is built on a foundation of strong, trustworthy relationships.