Prateek Agarwal

Co-Founder of Calgee

Prateek Agarwal is a passionate individual who strongly believes in the power of collective action and personal responsibility. With a favorite quote by Robert Swan, “The greatest threat to our planet is the belief that someone else will save it,” Prateek recognizes the urgency of addressing climate change and the importance of taking action ourselves.

Having witnessed the tendency to rely on others to solve the world’s problems, Prateek understands that true progress requires active participation from every individual. While technology and science may offer solutions, Prateek realizes that each of us must contribute our part. Recognizing the potential of collective micro-decisions to have a macro impact, he has made sustainability a fundamental principle in both personal and professional spheres.

With a proven track record as a driven marketer, Prateek excels in developing compelling digital marketing and business development strategies. Drawing from a solid background in marketing and economics, Prateek’s proactive and entrepreneurial mindset allows him to create powerful branding and marketing initiatives that drive long-term customer loyalty, engagement, and revenue growth. His ability to build strategies from the ground up has proven instrumental in optimizing the performance of his businesses.

Prateek has a deep-rooted interest in sustainability. Having cultivated this passion over the years, Prateek understands the need to integrate sustainability into all aspects of life, including business decisions. By combining their marketing prowess with a commitment to sustainable practices, Prateek strives to create a positive impact on both the environment and the bottom line.

Driven by a sense of responsibility and armed with a diverse skill set, Prateek continues to work towards a future where sustainability is at the forefront of every decision made. Through his dedication and unwavering belief in the power of individual action, he inspires others to take charge and be a part of the solution in addressing the global challenges we face today.

What is your typical day, and how do you make it productive?

My typical day revolves around a well-rounded mix of activities contributing to personal and professional growth. To make the most of my day, I employ various strategies and productivity tools, with Asana being one of my trusted allies.

My day usually kicks off with a visit to the gym, as physical exercise helps me start the day with energy and a positive mindset. After a refreshing workout, I dive into my work, which often involves balancing multiple projects. I rely on tools like Asana to ensure productivity and effective task management. With Asana’s project management features, I can create tasks, set deadlines, and assign priorities to each project. This allows me to stay organized, track progress, and collaborate seamlessly with team members when working on shared projects.

While work is undoubtedly a crucial part of my day, I believe in maintaining a well-rounded lifestyle. Playing sports is a source of physical activity and a way to unwind and rejuvenate. Whether it’s joining a local sports league or organizing friendly matches with friends, I incorporate sports into my routine to keep my mind and body in optimal condition.

Alongside work and sports, I prioritize spending quality time with my family and friends. Whether we meet for a meal, engage in outdoor activities, or have meaningful conversations, these social connections give me a sense of fulfillment and balance. It’s important to me to nurture these relationships and create lasting memories.

How do you bring ideas to life?

Bringing ideas to life is a process that requires creativity, strategic thinking, and effective execution.

I believe in fostering a creative mindset and constantly seeking inspiration. I engage in activities like brainstorming, researching, and exploring various sources to generate ideas.

Once I have ideas, I carefully evaluate their feasibility, potential impact, and alignment with my goals. I consider factors such as available resources, timelines, and market demand. By critically assessing each idea, I can prioritize and select the most promising ones for further development.

With a selected idea, I delve deeper into conceptualizing and fleshing out its details. This involves defining the purpose, target audience, value proposition, and key features or components. I create a comprehensive plan or roadmap outlining the necessary steps and milestones to bring the idea to life.

Translating an idea into reality requires taking action. I break down the plan into actionable tasks and set clear deadlines. Along the way, I remain open to adjustments and iterations, adapting to new information or insights that arise.

Challenges and obstacles are inevitable, and I embrace an adaptable mindset and approach these challenges as opportunities for growth. I leverage problem-solving skills, creativity, and perseverance to overcome obstacles, seeking alternative solutions and adjusting the course if necessary. I reflect on successes and failures, analyzing what worked and what didn’t. This reflection enables me to refine my approach, learn from experiences, and improve future ideation.

What’s one trend that excites you?

One trend that particularly excites me is the increasing focus on sustainable health and wellness, especially in light of the COVID-19 pandemic. This convergence of two important areas reflects a significant shift in people’s mindset and priorities regarding their well-being.

The pandemic has underscored the critical importance of maintaining good physical and mental health. It has highlighted the interconnectedness between our well-being and the health of the planet. As a result, individuals are now seeking ways to enhance their overall health while also being mindful of the environmental impact of their choices.

The integration of sustainability into health and wellness practices offers numerous benefits. It encourages the adoption of eco-friendly and ethical approaches that promote both personal and planetary well-being. This trend encompasses various aspects, including sustainable nutrition, mindful consumption, eco-friendly fitness, and holistic self-care.

What is one habit that helps you be productive?

One habit that significantly contributes to my productivity is the practice of time blocking. Time blocking allows me to allocate specific time slots for different tasks, activities, or projects throughout my day.

By dedicating designated blocks of time to particular activities, I can maintain focus, avoid distractions, and dedicate sufficient attention and energy to each task.

What advice would you give your younger self?

There are two lessons that I would emphasize: embracing failure as a pathway to success and the importance of taking breaks for enhanced productivity.

Firstly, I would reassure my younger self that failure is an inherent part of the journey toward success. It’s natural to encounter obstacles and make mistakes along the way. Rather than being discouraged by failures, I would encourage my younger self to see them as valuable learning opportunities. Each failure presents a chance to grow, adapt, and refine one’s approach. By embracing failure and learning from mistakes, one can develop resilience, gain insights, and ultimately find the path to success. It’s important to understand that failure is not a reflection of one’s worth or capabilities but rather a stepping stone to personal and professional growth.

Secondly, I would emphasize the significance of taking breaks and allowing oneself to recharge. In a world where productivity is highly valued, it’s easy to get caught up in a constant cycle of work without taking sufficient time for rest and rejuvenation. I would advise my younger self to recognize the importance of self-care and the benefits of stepping away from work to relax and recharge. Taking breaks not only prevents burnout but also enhances productivity and creativity. Whether engaging in hobbies, spending time with loved ones, pursuing passions, or simply practicing mindfulness, taking breaks allows the mind to rest, rejuvenate, and gain fresh perspectives. Balancing work and leisure is crucial to maintain sustainable productivity and overall well-being.

Tell us something you believe almost nobody agrees with you.

One belief I hold, which may diverge from mainstream opinion, is that success should not be solely measured by societal standards such as wealth, status, or professional achievements. While many people associate success with external markers of accomplishment, I firmly believe that true success lies in leading a fulfilling and purposeful life aligned with one’s values and personal growth.

What is the one thing you repeatedly do and recommend everyone else do?

One thing that I consistently do and highly recommend to others is to stick to a morning routine. Establishing a morning routine sets the tone for the entire day and can significantly enhance productivity, focus, and overall well-being.

I make a conscious effort to wake up early, allowing ample time before the day’s responsibilities begin. Rising early provides a sense of calm and allows for a gradual transition into the day, reducing stress and rushing.

I start my morning with a few minutes of mindfulness or meditation. It allows me to reflect on my goals and priorities, and express gratitude for the opportunities ahead.

I regularly review my to-do list and goals. This helps me clarify what needs to be accomplished and prioritize daily tasks. By reviewing and organizing my tasks, I can approach my work with a clear plan and a sense of direction.

Prioritize physical well-being by incorporating healthy habits into my morning routine. This includes exercise and a nutritious breakfast. Taking care of my physical health in the morning boosts energy levels, enhances focus, and promotes a positive mood throughout the day.

When you feel overwhelmed or unfocused, what do you do?

When I find myself overwhelmed or struggling to maintain focus, one effective strategy I employ is going for a walk. Taking a walk not only provides a physical break from the immediate environment but also offers mental and emotional respite.

What is one strategy that has helped you grow your business or advance in your career?

One strategy that has significantly contributed to my business’s growth and career advancement is focusing on content marketing to drive sustained growth. Here’s how this strategy has been instrumental in my professional journey:

1. Building brand authority: By consistently producing high-quality content that addresses my target audience’s needs and interests, I have established myself and my business as a trusted authority in my industry. Valuable content positions me as a knowledgeable resource, fostering trust and credibility among potential customers or clients.

2. Generating organic traffic and leads: Content marketing has driven organic traffic to my website or online platforms. By creating valuable and optimized content, I have improved search engine rankings, making it easier for people to discover my business through relevant keywords and topics. This increased visibility translates into a steady stream of organic leads and potential customers.

3. Nurturing customer relationships: Content marketing allows me to engage and nurture relationships with my audience. By providing valuable information through various content formats such as blog posts, and articles, I can establish a rapport with my audience and foster a sense of loyalty and engagement. This ongoing relationship-building helps to retain existing customers and attract new ones.

4. Amplifying brand reach and engagement: Content marketing enables me to extend my brand’s reach beyond traditional marketing channels. By leveraging various distribution channels such as social media, email newsletters, guest blogging, or influencer collaborations, I can amplify the visibility of my content and engage with a broader audience. Increased reach translates into more brand exposure, engagement, and potential business growth.

What is one failure in your career, how did you overcome it, and what lessons did you take away from it?

One notable failure in my career was when a major project I was leading didn’t meet its intended goals and fell short of expectations. This failure was a humbling experience, but it provided valuable insights and lessons that have shaped my approach to subsequent endeavors. Here is how I overcame it and the lessons I took away:

1. Accepting responsibility

2. Analyze the reasons

3. Learning from mistakes

4. Seek feedback and guidance

5. Implement changes

These lessons have helped me overcome that specific failure and equipped me with a more resilient and adaptive mindset, enabling me to navigate challenges and achieve greater success in my career.

What is one business idea you’re willing to give away to our readers?

Business Idea: Virtual Fitness Platform for Seniors

One business idea I’m willing to share is a virtual fitness platform specifically designed for seniors. This platform would offer a variety of exercise classes, including low-impact workouts, strength training, yoga, and balance exercises, all tailored to the needs and abilities of older adults.

The platform could feature live-streamed classes led by certified instructors, as well as a library of on-demand workout videos. It could also include interactive features such as virtual group exercises, progress tracking, and social networking elements to foster a sense of community and support among users.

What is one piece of software that helps you be productive? How do you use it?

One piece of software that helps me be productive is Asana. Todoist is a task management application that allows you to create and organize to-do lists, set deadlines and reminders, and track your progress.

I use Asana to stay organized and manage my tasks effectively. I create different projects and categorize tasks based on their nature or priority. For example, I might have projects for work, personal errands, or specific goals I’m pursuing.

Within each project, I add individual tasks with due dates and assign priority levels. Asana’s reminder feature ensures that I receive notifications for upcoming deadlines, helping me stay on track.

By using Asana, I can have a clear overview of all my tasks and commitments, ensuring that nothing falls through the cracks. It helps me prioritize my work, manage my time effectively, and maintain a sense of accomplishment as I check off completed tasks.

What is the best $100 you recently spent?

The best $100 I recently spent was on a pair of running shoes. As an avid runner, investing in quality footwear has greatly improved my comfort and performance during my runs. The shoes provide excellent support, cushioning, and a proper fit, allowing me to run with reduced discomfort and increased stability.

Do you have a favorite book or podcast from which you’ve received much value?

My favorite book from which I’ve gained a tremendous amount of value is “Shoe Dog” by Phil Knight. This memoir, written by the co-founder of Nike, has been an incredible source of inspiration and insights into entrepreneurship. Through Knight’s captivating storytelling, “Shoe Dog” provides a firsthand account of the challenges, triumphs, and lessons learned during the early years of building one of the world’s most iconic brands. It offers valuable lessons in resilience, leadership, innovation, and the power of unwavering determination. “Shoe Dog” has provided me with a deeper understanding of the entrepreneurial journey and motivated me to embrace risk-taking, overcome obstacles, and pursue my passions with unwavering dedication.

What’s a movie or series you recently enjoyed and why?

One movie or series that I really enjoyed is “Squid Game.” It’s a South Korean thriller series that gained significant international popularity.

I found “Squid Game” compelling because of its unique concept and thought-provoking storyline. The series revolves around a group of individuals who participate in a deadly competition for a chance to win a large sum of money. The games they play are based on childhood games but with a dark and intense twist.

The series delves into themes of desperation, human nature, and the socio-economic struggles faced by the characters. It kept me engaged with its suspenseful plot twists and complex character development. The show also explores deeper societal issues and provides social commentary, making it more than just a typical survival game story.

Key learnings:

  • When bringing ideas to life, I foster a creative mindset, evaluate feasibility and potential impact, and create a comprehensive plan with actionable tasks and deadlines.
  • The increasing focus on sustainable health and wellness excites me, as it reflects a shift in prioritizing personal well-being while being mindful of the environmental impact.
  • Time blocking is a habit that significantly contributes to my productivity, allowing me to allocate specific time slots for different tasks and activities throughout the day.
  • Embracing failure as a pathway to success and taking breaks for enhanced productivity are two pieces of advice I would give my younger self.