Robert Arloro is a digital marketer and marketing consultant with almost 2 decades of experience in the digital marketing field. He has worked with companies of all sizes, helping them to create and implement effective digital marketing strategies. His experience in this industry has given him a unique insight into the best practices and techniques needed to succeed in the world of digital marketing.
Over the years, Robert has developed a passion for helping others learn the ins and outs of digital marketing. He regularly shares his knowledge online, where he covers topics such as SEO, content marketing, email marketing, and more. In addition, Robert Arloro offers consulting services to businesses of all types and sizes, providing tailored advice and solutions to help them get the most out of their digital marketing efforts.
Robert is driven by the desire to help others succeed in the digital marketing space, and he is always looking for new ways to give back. With an ever-evolving digital landscape, Arloro is constantly learning new strategies and ideas to help others reach their goals.
What is your typical day, and how do you make it productive?
My typical day revolves around meetings, normally. I have to sit down with one client or another and we go over their marketing strategy and how to make it more effective. In fact, a lot of my clients are people who call me and say, “Hey Robert, we’re not getting any results from our ad campaigns,” or “No matter what we do, we can’t get any social media engagement,” and it’s my job to help them fix that. To stay on top of that is all about using a calendar and a checklist. You just move one from goal to the next.
How do you bring ideas to life?
There’s this old anecdote about Albert Einstein and Salvador Dalí. They used to use a method called “sleeping with a key” to get the imagination going. How do you do it? Well, you lay down in a nice armchair, and you dangle your arm off the armrest with a key in it and below the key is a plate. You start to think about the problem you want to solve, and you close your eyes and start to drift off. But right when you fall asleep, your hand relaxes, dropping they key on the plate, making a loud CLANK. This usually gets enough of those dream juices flowing, and you’d be surprised about the kinds of ideas you can have.
What’s one trend that excites you?
Artificial intelligence. It won’t be long before we are using AI to create advertisements too, and rather than trying to create ads, we will be “steering” them.
What is one habit that helps you be productive?
As I mentioned earlier, I like to use my calendar and have a daily checklist. The day is all about momentum, so you want to move from one thing to the next — boom, boom, boom. That’s the secret to productivity. You just need to keep going.
What advice would you give your younger self?
Don’t sweat the small stuff. People are going to have opinions about you no matter what. Even the most successful figures in the industry have their detractors, and in fact, they probably have even more of them because of their success — not in spite of it. So you need to learn to keep pushing forward no matter what others think or see in you.
Tell us something you believe almost nobody agrees with you on?
Well, as a consultant, my job is to make people see my point of view. If you end up disagreeing with me on one of my conclusions — that’s fine, of course, everyone has their own opinions — but I usually see that as a personal failure. I failed to show you what I was talking about. But one thing everyone disagrees with me on is black licorice. That’s the best candy on Earth!
What is the one thing you repeatedly do and recommend everyone else do?
Something I always say is, “Don’t be afraid to spend some time with your family.” Business people like us are always go, go, go. But if you end up doing that all the time, you might just miss out on some of the most important moments in your life.
When you feel overwhelmed or unfocused, what do you do?
I take that as a signal to take some time off. Usually, when that starts to come on, I know I have some fuel in the tank, so I’ll keep running for a week or two, but I stop right then and make a plan for a nice, long weekend. I’ll get out of town, go somewhere beautiful, and relax. Then, when I come back, I’m back to normal.
What is one strategy that has helped you grow your business or advance in your career?
Being frank with people. As I mentioned earlier, I’m a consultant for the most part. When people reach out to me, I give them complete honesty. The end goal is for them to improve their own business.
What is one failure in your career, how did you overcome it, and what lessons did you take away from it?
My first big failure came early in my career. We had a big ad campaign and it went nowhere. But I learned one thing from it: Just because you spend a lot of money, doesn’t mean that the campaign is going to work. You have to be creative in this business. You need to always think: How can I grab the customer’s attention?
What is one business idea you’re willing to give away to our readers?
Get into consulting. Whatever it is you’re doing, if you do it for long enough, people out there will pay you to advise them.
What is one piece of software that helps you be productive? How do you use it?
Man, that’s a hard question. There’s so many great choices. I have a lot of different productivity apps, calendars, to-do lists, you know, but if I had to pick one, I would have to say Google Calendar is simply amazing.
Do you have a favorite book or podcast you’ve gotten a ton of value from and why?
Good to Great from Jim Collins is simply one of the greatest books of all time. It teaches you exactly how businesses succeed and how they fail.
What’s a movie or series you recently enjoyed and why?
Spider-man: Across the Spider-Verse is one I saw in theaters recently. It’s got almost 5 stars on Letterboxd, which is, frankly, just incredible. It really does deserve the praise!
- Creativity is the key to digital marketing
- The job of a good consultant is to help you see things from outside your own perspective, otherwise you would have never needed to hire them in the first place
- Sometimes productivity can be as simple as following a checklist, moving from task to task
Steve (Stefan) Junge hails from Germany and helps with the day-to-day publishing of interviews on IdeaMensch. While he and Mario don’t share a favorite soccer club, their enthusiasm to help entrepreneurs is a shared passion.