Sarah Lambert

Founder of The Rosewood Agency

Sarah Lambert is the founder and head business coach at The Rosewood Agency, a course creation agency that helps 6-figure entrepreneurs create passive income. She scaled her business from a 30k side hustle to a 400k agency in just 4 years while raising two babies, and is passionate about building online businesses in an aligned and scalable way.

What is your typical day, and how do you make it productive?

Each day starts with getting my kids ready and out the door, and I always prioritize making sure I get a healthy breakfast in. I typically have content prepped and ready to post, so I post that while having breakfast and catch up on some emails before starting my workday.
My workday is a mixture of team, clients and head down work. I time block on my calendar to include everything I need to get done and exactly when I’ll do it. This is a huge productivity hack for me because it’s scheduled in, and I know that it has to be completed in that time frame.
As a mom who does school drop off and pick up, my work days are only 6 hours, so being intentional and hyper focused is important.
The evenings are dedicated to family time, and some evenings I’ll log back on to create content or reply to clients and team after the kids are in bed.

How do you bring ideas to life?

Taking fast and aligned action is the key to bringing my ideas to life so I don’t give myself the chance for fear to creep in or to talk myself out of it! Typically when I get an idea I’ll know by how I feel if it’s something I want to do immediately or if it’s an item to table. For the ideas I know are right, I take immediate action by building out the idea and creating a plan. From there I loop in the team, delegate and time block for when I’ll work on my deliverables.

What’s one trend that excites you?

Personal development and healing. Years ago “self-help” and therapy were looked at as optional and a last resort for desperate times. But there’s a shift happening and people are seeing that committing to your growth is the key to happiness and success. I love that therapy is no longer taboo and that people are prioritizing their mental health and healing.

What is one habit that helps you be productive?

Time blocking and creating pressure for myself is what keeps me most productive. My calendar is my life, and I schedule everything from going for a walk, to washing my hair, to recording content, doing client work etc. I truly believe that if it’s not scheduled, it’s not going to happen and I encourage all my clients to schedule in their key priorities at the very least.

What advice would you give your younger self?

Focus less on what you’re doing and more on who you’re being. The universe responds to who we are, not what we do. Show up as your highest self always, and life will surprise you in ways you can’t even imagine.

Tell us something you believe almost nobody agrees with you.

People like to be sold to. If you’re selling them a solution to a problem they have, people want you to share it with them! Selling is a service, so there’s no need to feel icky about it if you’re coming from a place of love and service.

What is the one thing you repeatedly do and recommend everyone else do?

Work on myself. I am always on a mission to grow and be an even better version of myself and because of that my life has improved dramatically in every area.
Everyone should focus on their own personal development and I believe if we all did, the world would be a much happier and healthier place.

When you feel overwhelmed or unfocused, what do you do?

I allow myself to be overwhelmed and unfocused. Meaning, I don’t resist it, I accept it. Typically that alone helps shift the energy, and then I’ll go for a walk or take a nap. As a mom and entrepreneur there are few things a power nap and alone time in nature can’t fix.

What is one strategy that has helped you grow your business or advance in your career?

The best strategy I use and encourage my clients to use is to be more focused on your current clients then you are your next client. When you pour into the clients you have, they will market you and never leave. Creating lifelong relationships with the people who are already trusting and investing in you is the easiest way to build a business without burning out.

What is one failure in your career, how did you overcome it, and what lessons did you take away from it?

To be honest I don’t see anything as a failure, I am very trusting of everything that happens in my life and business. But there have been mistakes I’ve made. I once partnered with someone and didn’t read the contract properly and it got me in trouble (not legally, just in the relationship). Once I was aware of the mistake I made it right, but unfortunately that person wasn’t willing to forgive me. It taught me 2 things, the first is to read contracts thoroughly and make sure they’re fair and not one-sided. The second is that it’s okay to make mistakes, and you can’t control how someone else will respond. Just focus on doing what’s right and how they respond has more to do with them then with you.

What is one business idea you’re willing to give away to our readers?

Done-for-you services of any kind. Successful people are willing to buy back their time for a lot of money. So if you can do something to make a busy person’s life easier, get really good at it, package it up nicely, charge a high-ticket rate and you’re set.
One area of opportunity is done-for-you social media including video editing.

What is one piece of software that helps you be productive? How do you use it?

I use an app called Toby which organizes all my important browser tabs. I used to have 30 tabs open at once, jumping from one thing to another and lacking focus. With Toby I now only open the browsers I need and can be more focused and productive! It’s a simple hack that helps a lot.

What is the best $100 you recently spent?

I recently splurged and bought myself a Stanley water bottle, and I’ve never been so hydrated in my life 😉 I also believe that our belongings hold a frequency and when you buy things you love, it raises your vibe. At least that’s how I justified a $100 water bottle!

Do you have a favorite book or podcast from which you’ve received much value?

If I had to choose one, it would be $100M Offers by Alex Hormozi. This book is full of so much value and tangible advice to build a really successful offer, and business.

What’s a movie or series you recently enjoyed and why?

Ted Lasso is my favorite show right now! I love that it’s both hilarious and heartwarming and think we could all be more like Ted 🙂

Key learnings:

  • Take fast action to create momentum before self doubt and fear creep in.
  • Focus less on what you’re doing and more on who you’re being.
  • People like being sold to, when you’re solving one of their problems.
  • Personal development isn’t optional, it’s a key to success.
  • The best business strategy is to make your clients so happy that they promote you for free.