Shakun Sethi

Founder of Tickle.Life

With over a decade of experience and specialization in Community Management, International Communications, Brand Management and Digital Media. Inclusivity is paramount for her and that is evident in her work. She is the founder of organisations like “Jammu and Kashmir Future Talks”, Indian Students in The Netherlands and also supports in raising funds for various social causes and NGOs.

Where did the idea for Tickle.Life come from?

Tickle.Life started in a sex toy shop when the sales person kept asking me what do I like when it was my first time even looking at sex toys.

What does your typical day look like and how do you make it productive?

I wake up early and do not touch any electric devices for at least 2 hours. That time is spent just trying to keep my brain blank. I usually work for 10-12 hours a day and make it a point that I sleep for 8 hours. The work day starts with talking to the team, evaluating the deadlines and post all work is done, I get onto emails. I also make it a point that I talk to at least 1 new person every day, to stimulate my mind and keep me on my feet.

How do you bring ideas to life?

I sleep over them and only if I am excited by morning. I know it is a keeper.

What’s one trend that excites you?

More than a number person I am an EQ person, how people act and what they do excites me. Forming patterns is what excites me most.

What is one habit of yours that makes you more productive as an entrepreneur?

Not touching my phone for first 2 hours of the day. And dancing for 30 minutes every single day.

What advice would you give your younger self?

Things will work out and don’t be too hard on yourself.

Tell us something that’s true that almost nobody agrees with you on.

That your subconscious knows what is right and how things will evolve.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Write things down and do not I say it again do not doubt yourself.

What is one strategy that has helped you grow your business?

Collaborations, everybody wants something and collaborations makes that easier to grow and to create relations.

What is one failure you had as an entrepreneur, and how did you overcome it?

I got exhausted in my past startup and couldn’t get myself to get excited. What I realized was that I exhausted myself and that is why I take care of myself. I sleep properly, exercise and listen to my body and mind.

What is one business idea that you’re willing to give away to our readers?

Finding the solution to why communities tick and why they fail.

What is the best $100 you recently spent? What and why?

I bought few apps subscriptions for myself and took a week off. Just to explore and think and explore how a user would work and why it is running. It gave me clarity on how to bring back rigor.

What is one piece of software or a web service that helps you be productive?

Oh I am in love with the team management tool asana. The UI is super simple and easy and since half of our team members are above 50 and don’t have tech proficiency are able to use it proficiently, it just says for itself.

What is the one book that you recommend our community should read and why?

Think and Grow Rich by Napoleon Hill

What is your favorite quote?

We all have a fear of the unknown, what one does with that fear will make all the difference in the world.Lillian Russell

Key Learnings:

  • How it doesn’t matter if the field is unheard of, what matters is how serious you are to go and tap the opportunity
  • There is a thin line between blind faith and ego. Find the balance
  • How EQ helps to make decisions