Shane Hoff

Shane Hoff, a native of Cobb County, Georgia, is an exceptional professional who currently holds the prestigious position of Vice President of Private Equity Partnerships at Granite Telecommunications. With an outstanding career spanning over two decades within the company, Shane has consistently demonstrated his expertise and strategic acumen in various high-level roles.
As the driving force behind the development of an innovative sales pipeline, Shane Hoff leads the way in supporting enterprise account sales through the private equity channel. Through his exceptional networking skills and keen business acumen, he has successfully established strong partnerships with some of the world’s largest global firms, including The Blackstone Group, TPG, KKR, and others.
Shane Hoff’s journey to his current role began with his pivotal involvement in the inception of the company. Through his remarkable track record of delivering measurable results, he quickly rose to the position of Vice President of Enterprise Account Sales. His humility, competitive spirit, and ability to inspire others have set him apart as a truly remarkable leader. Throughout his career, Shane has consistently exhibited a forward-thinking approach, fearlessly embracing calculated risks at opportune moments. Notably, he has expertly managed and provided executive-level guidance to a highly skilled and technical workforce, effectively leading them through periods of change and growth.

What is your typical day, and how do you make it productive?

The ideal day begins with good sleep, early morning workout and clean meals planned for the day. I try to be early to everything I do. Productivity is maximized by planning in advance and time blocking. My leadership role is unique. It involves checking KPIs, meeting with other leaders and direct reports to synch and plan. From there I typically have planned calls for deal negotiation or presentations. Travel days are much the same, but usually 4 to 6 in-person meetings in a day. Always end the day planning for he next.

How do you bring ideas to life?

I’ve always held on to a good grasp of the big picture mission and objectives. I try to begin my focus there and then simplify the things that seem complex. I love innovation and new ideas so and I don’t consider any idea to be a bad one because you never know when it may lead you to the one you need. My team knows that as well so I let their ideas always flow. If that doesn’t work, then I might try anonymous surveys so everyone feels free to express.

What’s one trend that excites you?

Technology innovations that change the way the world works.

What is one habit that helps you be productive?

Goals are written and I am able to look at them daily.

What advice would you give your younger self?

Avoid social distractions and continue to focus on surrounding yourself with the right people.

Tell us something you believe that almost nobody agrees with you on?

People don’t drink enough water!

What is the one thing you repeatedly do and recommend everyone else do?

Set realistic goals and develop a written plan to achieve them and hold yourself accountable. Make sure you can see them every day. I have a lot more to share on this, but it starts there.

When you feel overwhelmed or unfocused, what do you do?

Walk outside and take deep breaths. If that doesn’t work, then I will get a workout in. Cardio for 30 minutes at least to get the blood flowing and clear your mind. It’s a good form of meditation in my opinion.

What is one strategy that has helped you grow your business or advance in your career?

Persistence is a very powerful force over time. Persistent pressure on what makes diamonds. Consistent effort applied to your goals, day in and day out, over time will take you places beyond what you had originally dreamt.

What is one failure in your career,  how did you overcome it, and what lessons did you take away from it?

Hiring the wrong people. There was a point where I allowed our process to get a little loose in order to hire more people. The wrong people got in and it eroded our great culture. It was terrible. Never again. We are back to a great place now and to protect them, I will always do my best to ensure we are hiring the right character and culture fit as well as skills etc.

What is one business idea you’re willing to give away to our readers?

I don’t mind sharing ideas. Ideas are not worth much without the right team and a good plan. How about someone starts building AI tools that protect the world from AI?

What is one piece of software that helps you be productive? How do you use it?

Most people use Teams or Zoom for calls already but they both have a lot of extra features that can increase productivity. They are worth learning.

Do you have a favorite book or podcast you’ve gotten a ton of value from and why?

Enemies of the Heart by Andy Stanley. This book made me a better dad and leader.

What’s a movie or series you recently enjoyed and why?

White Lotus. It’s just wildly entertaining with a great cast.