Shawn Alderton

Always follow your intuition, it will always guide you down the right path.


Shawn Alderton, Owner and Founder of Affluent Amore Matchmakers has blazed the trail and set an extremely high standard for excellence in the Professional Matchmaking Industry. She is the only board-certified matchmaker in the state of Wisconsin as she completed her certification at the Matchmaker Institute in New York.

Affluent Amore Matchmakers specializes in the introduction of discerning professionals committed to finding their true-life partners. While her clients are busy focusing on their careers, Shawn Alderton is engaged in a tireless effort in pursuit of their perfect match. She is gifted with the power of intuition. She has unprecedented access to a network of other like-minded professionals committed to finding the love of their life in which she was selectively invited to join based on her success as a matchmaker. A ten-year career as a recruiter intensifies her clarity. She couples that clarity with a sophisticated matchmaking software system designed specifically for the industry. She has unprecedented access to a network database of like-minded professionals committed to finding the love of their life.

As the owner of this exclusive matchmaking service, Affluent Amore Matchmakers, Shawn Alderton maintains a high standard for her business and a passion for the work that she enjoys in service to others.

Where did the idea for your company come from?

I had a life changing conversation with a friend and then I researched online for what it would require to become a matchmaker. I found the Matchmakers Institute located in New York. I am the only authentic certified matchmaker in the state of Wisconsin. After I completed my certification I now have access to top Matchmakers all over the US and have access to their quality singles. This allows clients to meet people they otherwise would never meet if they limit themselves to dating sites, family and friends. I work with very busy people who simple don’t have the time to waste any longer and want to cut to the chase and meet “the one”. On top of that, I am well known and have many contacts from Milwaukee to Chicago. I built many relationships over the years.

What does your typical day look like and how do you make it productive?

I am very self-disciplined. In fact, I have every part of my day planned out. I have blocks of time devoted to customer service, phone calls, phone interviews, and face to face meetings. There are also coaching blocks and preparation for dates. I have a very organized way of working my day. I work nights and weekends as well and I make sure that I am always available to my clients.

How do you bring ideas to life?

Essentially, I take information from my professional Matchmaker conventions which includes a collaboration of the top Matchmaker, dating coaches and industry experts and see where I can improve Affluent Amore Matchmakers or add a service to help my clients become even more dateable. When I learn new information I just go for it and add services and new information and this greatly benefits all of my clients.

What’s one trend that excites you?

One of the trends that excites me is as I educate singles on the advantages of working with me, someone who is a committed authentic professional matchmaker, vs a dating service I see people having so much more success in meeting “the one”. Now the Midwest singles market is finally catching up to the rest of the US and using my service of real professional matching and getting the love them want.

What is one habit of yours that makes you more productive as an entrepreneur?

I think what makes me productive as an entrepreneur is time management. I know what has to be done each day and I have an organized method of accomplishing all that has to get done each day. Many people get caught up in tasks that are not as productive as they could be. To me, it is very clear what has to be done and in which order each task should be addressed.

What advice would you give your younger self?

I would tell younger Shawn Alderton to figure out what you love. Don’t wait to go for it. I have found a career that encompasses all of my natural gifts and abilities. Furthermore, I believe all of my life experience has led me to where I am right now and I would like to have started this sooner.

Tell us something that’s true that almost nobody agrees with you on.

When it comes to intuition, some people understand it and some people do not. Information comes to you through meditation. The information that I get is very real and certainly true. I use intuition in my job because I can see people together, and I make sure those people are introduced. My gift is a gift of intuition. Not everyone knows how to access it at a deeper level. So, they don’t understand it and perhaps they do not believe it to be true. I am meeting with a person who may be able to teach me how to take my gift to another level. It could help my clients even better. Some people may not believe in intuition. I know it to be true, as do many others.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

I would recommend that people establish trust with clients. I do so with my clients. It allows me to find their authentic self so that we can find the love of their life.

What is one strategy that has helped you grow your business?

One strategy that I use to help grow Affluent Amore Matchmakers is that you have to be very selective about who you work with. I am probably one of the most non-judgmental people that there is and I know my clients. There is a certain standard and quality of person that I want to work with. For example, if I have a free woman member who has morals that are not upstanding or if she is just searching for a rich person, then she would not be the right person to take on as a client. I have a very high level on the “BS meter”. I know when people are trying to hide something. I know when they are not being honest with me. I have my client’s best interest in mind at all times. That is why I only work with quality individuals.

What is one failure you had as an entrepreneur, and how did you overcome it?

When you invest in someone that you hire, you have to be careful to make sure that you are investing in a person who is a good fit for business. I find out very quickly if someone will work out. They may not have a good work ethic or perhaps the stability of the person is not quite right. Much of my decisions are based upon my standards. Now my decision are based on my high standards and strong intuitive sense. I have learned to be more discerning in who I partner up with.

What is one business idea that you’re willing to give away to our readers?

Use the best digital marketing company you can afford.

What is the best $100 you recently spent? What and why?

I put the $100 towards purchasing a very sweet dog. I have volunteered at the Humane Society and absolutely love dogs. They offer unconditional love.

What is one piece of software or a web service that helps you be productive?

I use a very customized iCloud software specifically for the matchmaker industry.

What is the one book that you recommend our community should read and why?

The Five Languages of Love by Gary Chatman. It teaches people how to connect and learn their partner’s love language for the love of their life relationships.

What is your favorite quote?

You can rise up from anything. You can completely recreate yourself. Nothing is permanent. You’re not stuck. You have choices. You can think new thoughts. You can learn something new. You can create new habits. All that matters is that you decide today and that you never look back. Credit to:

Key Learnings:

● Go above and beyond to make your clients happy.
● Always follow your intuition, it will always guide you down the right path.
● Figure out what you love in life and make that your focus and hopefully your career and go for it!