Vosor was founded and is run by Steven David Rosov in Palm Beach, Florida. Vosor is a smaller boutique firm that specializes in video production and post-production.
Steven David Rosov was born in England and raised in the small, picturesque village of Dedham, which is located in the county of Essex. From the time of his birth until the age of twelve, David Steven Rosov grew up surrounded by landscapes that were so beautiful that they were the inspiration for the work of John Constable, Britain’s greatest landscape artist. Steven’s father was offered a job in the United States when he was 12 years old, and the family relocated to the country. Steven David spent the majority of his adolescent and young adult years with his family in Miami, Florida, before relocating north to Palm Beach, Florida.
Growing up in such a small village, young Steven David Rosov had a strong desire to go on adventures. Every birthday and holiday, he begged his parents for audio-visual equipment and props so that he could make home videos for his friends and family. A constant stream of friends and family members were enlisted to collaborate with him on multi-part films, which he would then edit on his computer with impressive skill and precision.
Steven was determined to take advantage of any video production classes or courses that were available to him throughout high school and college. In 2011, he was accepted into Florida International University, where his studies in film and video production were pursued. He earned a Bachelor of Fine Arts degree with a concentration in video production after completing his studies.
Steven David went on to work for a few different companies, in production and post-production workflows. He held jobs such as Jr. cinematographer/editor, Video Producer, and Production Lead. Then after gathering the needed experience, David Steven Rosov decided to branch out on his own and establish Vosor.
Vosor recently completed a television pilot that he intends to pitch to television networks. A new reality television show, “Lucky,” will follow one man’s journey through the $60 billion-a-year personal luxury car industry, where life can be both surreal and rewarding, according to the show’s description.
Steven David Rosov is also involved in charitable endeavors in the county of Palm Beach. His participation in the ALS Ice Bucket Challenge, which raises money for research into Amyotrophic Lateral Sclerosis (ALS), takes place every year (ALS). Vosor, the company founded by Steven David Rosov, is a strong supporter of causes such as cancer research and children’s charities.
Where did the idea for Vosor come from?
Ever since I was a small child, my family knew that I loved to make movies. When I was growing up in England, there were no video production courses or classes available to me at any age level. However, as soon as I moved to the United States and started attending high school, opportunities for me to follow my dreams began opening up all over the place. I started studying film and video production in high school, and I’ve never looked back.
What does your typical day look like and how do you make it productive?
I typically wake up early in the morning, around 7:00 AM. I immediately check my email and any overnight messages that came through while I was sleeping. Then, depending on how busy the previous day was, I’ll either spend some time working on new videos for various clients or work on creating new content for our own social media platforms. It is important to stay engaged with your client base and to show off what you can do when you are in this industry.
How do you bring ideas to life?
All of my ideas start as a very vague idea that I jot down on a notepad or some other device. From there, I will work up script and storyboards and once I feel like something is ready for production, we go ahead and shoot the material we need to make it happen. After we’ve shot all of our footage and have edited it together, I’ll put it out on our various social media accounts.
What’s one trend that excites you?
I’ve always thought that drones are very cool pieces of technology. They are almost like mini helicopters with cameras attached to them! I’m excited to see where this technology is going in the years to come.
What is one habit of yours that makes you more productive as an entrepreneur?
I think that an important habit to have as an entrepreneur is learning how to delegate the work in a way that makes sense for your business. If you see a job that needs doing, but it’s not really in your expertise or in addition to what you do well, hire someone who specializes in this area and let them handle it.
What advice would you give your younger self?
I would tell my younger self that being humble is important when you are in the public eye. You are going to have people who are always looking for any opportunity to tear you down, so don’t give them one! Sometimes it can be difficult when someone says something nasty about your work or your company but try not to take it personally.
Tell us something that’s true that almost nobody agrees with you on.
I think that one of the biggest killers in this country is anxiety and depression. These conditions affect so many people and they can be debilitating to the point where people cannot hold down jobs and build relationships with other people. I would love to see more money go towards research for these issues because we need more options available to us than just taking medication.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
As an entrepreneur, I think it’s important to be well-informed about things going on in your industry. Read books and magazines, follow news outlets on social media sites like Facebook and Twitter, stay up to date with the latest technology that is available to you, and anything else that people tell you is a good idea. You never know when you’ll learn something new, and it’ll lead to a huge business opportunity.
What is one strategy that has helped you grow your business?
One thing that I have done to grow our business at Vosor is create a video contest. We offer up a prize of $500, and then we reach out to our client base. In the end, we end up with about 30 or 40 videos that are made as entries into this contest. These videos can be used for all kinds of purposes, but they are always great to have on hand. I don’t think there is any other single thing that has helped us grow our business at Vosor more than this contest.
What is one failure you had as an entrepreneur, and how did you overcome it?
One of the biggest failures I’ve had as an entrepreneur was when I first launched my business. We were trying to do a lot of things at the same time, but we didn’t have the resources to keep up with all of them. There was also a lot of trial and error because we hadn’t yet found our core group of clients. Fortunately, this failure has helped us learn how to prioritize our day-to-day tasks and make efficient use of our time.
What is one business idea that you’re willing to give away to our readers?
I think that there has never been a better time to be an independent designer. There are so many companies that are willing to work with people on an individual basis through online portfolios, social media, etc. If you have any sort of design skills at all, you should try to reach out to as many of these companies as possible and see if you can work with them.
What is the best $100 you recently spent? What and why?
One thing that I recently spent $100 on was a new logo for my company. I wanted to update our branding and make sure that we were using the most up-to-date look, so I worked with an online design service to get it done. This money has already been more than worth the return because of how many compliments we have received on our updated logo.
What is one piece of software or a web service that helps you be productive?
I think that there are so many pieces of software out there that would all help us to be more productive, but Trello is probably the one I lean on the most. It’s basically just a to-do list, but it allows you to make as many different lists as I like and then reorder items on these lists however I feel is necessary. This helps me always know what we need to be focusing on at any given time and we don’t ever get overwhelmed or off-track.
What is the one book that you recommend our community should read and why?
I think that there are so many great business books out there, but the one that I would recommend to our community is “Ogilvy on Advertising” by David Ogilvy. It’s a book about advertising and marketing in general, but it was written in the 1980s, which means it’s concerned with things like print ads and billboards. There are so many great things that can be learned from this book, both about advertising itself and the business world in general.
What is your favorite quote?
” One of the secrets to success is doing the things you know you should do, even when you don’t feel like it. ” – Kevin Kruse
This quote from Kevin Kruse really drives home a valuable lesson that I think a lot of people struggle with. It’s easy to always want to take action and work on new things, but it’s also important not to neglect the basics. You have to be willing to take on even mundane tasks if you want your business to succeed.
- Focus on your core business first
- There has never been a better time to be an independent designer
- Be willing to put in the work even when you don’t feel like it
- Always be updating your branding and logo to stay current
Carlyn runs the day-to-day publishing operation here at ideamensch and interacts with our awesome customers and entrepreneurs. She is likely editing this with a cat on her lap.