Educate your audience, do not just sell.
Tammy Sorrento has been an insurance professional for the past 20+ years and is a licensed private investigator; experience includes selling insurance, adjusting, mediation, arbitration, litigation, compliance, regulatory reporting audits. She has led and mentored other insurance professionals. Tammy served on the Jacksonville Claims Association in various board positions and was the President 2014 and 2015. She is also an active notary. Tammy used her skills to open a business to keep others from getting scammed. Her customers have named her “Anti-Scam Lady”.
Where did the idea for Fireball Approves come from?
The idea for Fireball Approves, believe it or not, came from being very close to getting scammed on Craigslist when my family and I were searching for our yearly vacation rental home.
What does your typical day look like and how do you make it productive?
My typical day starts off with my nine to five job, and fighting scammers afterwards. I make my day productive by staying busy, personal motivation thoughts, and educating others on how to stay protected from scams.
How do you bring ideas to life?
I bring ideas to life mainly by jotting notes down all the time. Whenever I have a good idea, I always write it down and come back to it after my work day to see how that idea can be put to real life scenarios.
What’s one trend that excites you?
One trend that excites me is private investigations. I have started doing side jobs for extra income and go out to certain companies about claims being made and investigating the situation, undercover.
What is one habit of yours that makes you more productive as an entrepreneur?
One habit of mine that makes me more productive as an entrepreneur is to never give up.
What advice would you give your younger self?
I would tell my younger self to take more risks- my younger self played it safe!
Tell us something that’s true that almost nobody agrees with you on.
Scammers are smarter than we think they are!
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I established a relationship with a mentor and consult with them continually. I recommend finding and building a relationship with a mentor
What is one strategy that has helped you grow your business?
One strategy that has helped me grow my business is to EDUCATE consumers; not just sell to them.
What is one failure you had as an entrepreneur, and how did you overcome it?
One failure was when our data service provider told us we would have to wait a longer period of time to start using, which would have set our business launch date back by two months. I was not taking No as an answer, took matter into my own hands, escalated the issue with the provider, and overcame that obstacle to where we were able to start using right away, keeping our launch date on schedule.
What is one business idea that you’re willing to give away to our readers?
One business idea is to educate your audience, not just sell.
What is the best $100 you recently spent? What and why?
Best $100 I recently spent would be on content creating. I believe giving consumers knowledge and tips let’s them know we truly want to protect them.
What is one piece of software or a web service that helps you be productive?
Google is life! Google is great to stay organized and productive and makes sharing files with your team easy to do.
What is the one book that you recommend our community should read and why?
Simon Sinek- Leaders Eat Last
What is your favorite quote?
“If you’re not embarrassed by the First version of your product, You’ve launched too late”
-Never Settle for your first offer
-Never Give Up
-The Best ideas come from a problem encountered.