Tom La Vecchia

By tackling harder tasks first, then the rest of the day is easier.


As the President of X FactorMedia and New Theory Magazine, Tom La Vecchia, MBA has sold over $100 million and began X Factor Media to give business owners access to the best sales/digital marketing talent. In 2012 he developed a 4-Step sales process called “The X Factor Selling System,” which became an Amazon best-selling title.

Where did the idea for your company come from?

From seeing the lack of online resources for Millennial and Gen Z Entrepreneurs. Therefore created New Theory as a platform for forward thinkers to share ideas about life and business.

What does your typical day look like and how do you make it productive?

Every morning I check the stats for New Theory as well as out agency side managed site to make sure all is well. I also work to accomplish my “20 mile march: which is to progress a little bit each day vs. trying to always hit home runs. Progress is defined by accomplishing tasks that needed to completed that day as well as developmental tasks that will bear fruit in the future.

How do you bring ideas to life?

By simply testing them out before I roll out to a larger scale.

What’s one trend that excites you?

How you can accomplish your work from anywhere in the world. Only needing your laptop or smart phone.

What is one habit of yours that makes you more productive as an entrepreneur?

By tackling harder tasks first, then the rest of the day is easier.

What advice would you give your younger self?

Wish I started my Entrepreneurial life sooner.

Tell us something that’s true that almost nobody agrees with you on.

That search will be 955 search in 2-3 years.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Listen to podcasts.

What is one strategy that has helped you grow your business?

Keeping my word to my clients regardless of what happens.

What is one failure you had as an entrepreneur, and how did you overcome it?

My magazine almost crashed as I reduced staff, took over day to day operations and rebuilt slowly on step at time.

What is one business idea that you’re willing to give away to our readers?

Stop talking and start that podcast, blog, side business.

What is the best $100 you recently spent? What and why?

On content for our site New Theory as I was able to get a different perspective from a great subject.

What is one piece of software or a web service that helps you be productive? How do you use it?

I love AHREFS tools for SEO.

What is the one book that you recommend our community should read and why?

Straight Dirt by Steve Griggs as he shares his artistry with great business advice.

What is your favorite quote?

The best way to predict the future is create it.

Key learnings:

  • Start your project now
  • Always keep your word to clients
  • Admit when your wrong and move on.