I bring ideas to life with the help of my staff. I couldn’t achieve success in business without a solid, reliable staff behind me.
Tommy Smith is the President of All Year Cooling, an air conditioning company located in Fort Lauderdale, Florida, serving all of South Florida, the HVAC company specializes in the installation and repair of home air conditioning units.
Tommy Smith grew up in the family business, learning the industry from the ground up. His years of expertise in air conditioning installation and repair allow him to understand the challenges of the daily operation of his business. He and his wife have four children, and Smith is involved in coaching his two of his daughters’ soccer teams. He believes strongly in his family and spends time making memories with them.
All Year Cooling takes a special interest in the South Florida community. In 2017, the company donated funds to help South Florida students join a literacy program called the JT Reading Room, donates annually to Cancer.org for Breast Cancer Awareness Month, and continues to make donations to schools across Broward County. Tommy Smith believes that giving back to the community is an important responsibility of a successful business.
All Year Cooling Florida is focused on customer service, making sure that service schedules fit into the daily lives of their customers with same-day installations in addition to the free quotes they provide. They pride themselves on quick and responsive service. South Florida can be inhospitable without air conditioning, and Smith understands that customers need their air conditioning repaired quickly and correctly. All Year Cooling also provides duct cleaning services.
When did the idea for All Year Cooling first take place?
Our family business started in 1973. We are celebrating our 45th year in business. Air conditioning is very important in South Florida, and we pride ourselves on our friendly, expert service.
What does your typical day look like and how do you make it productive?
As the All Year Cooling owner, my day begins early. I am involved with every aspect of our company. I meet with my sales staff, my installers, and my service crew to make sure they are providing the customer the best possible service. It’s not only important for my customers to have a top-notch experience, but also my staff. Happy employees make happy customers, so it’s important to value and listen to everyone in the All Year Cooling team.
How do you bring ideas to life?
I bring ideas to life with the help of my staff. I couldn’t achieve success in business without a solid, reliable staff behind me. I like to explore the new developments in our industry, including new products and new methods of installation.
What’s one trend that excites you?
New technology that is introduced to the market. I am very interested in home automation so that our clients can use their air conditioning in a more cost-efficient way. For example, the Nest Learning Thermostat has the capability of learning your schedule and programming itself to best suit your needs, which provide maximum comfortability and efficiency for families.
What is one habit of yours that makes you more productive as an entrepreneur?
Always being responsive to my staff’s ideas and needs. Since I grew up in the business, I understand how everyone can have ideas that benefit the company. Like I said before if my employees are being heard and feel satisfied with their experience working at All Year Cooling, it helps us as a machine that can work together as productively as possible.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
I recommend that everyone takes the time to understand their market. By asking myself what my target market in South Florida needs, I can customize our strategy to better serve those needs. For this reason, we offer free quotes and same-day installation. South Florida needs to stay cool, and we want to be the ones to help you get there.
What is one strategy that has helped you grow your business?
With the influx of technology in today’s economy, it is no surprise that it has been a major key in growing All Year Cooling. We make sure that our website is easily navigable and user-friendly to make sure that our customers can find what they need as quickly as possible. In addition, we are active on all social media platforms and reach out to our followers daily with HVAC updates, trends, and offers in South Florida.
What is the best $100 you recently spent? What and why?
I got a new pair of athletic shoes for coaching my daughters on the soccer field. Spending time with my family is one of my favorite past times, especially when I’m helping my kids achieve goals they are working hard to accomplish. Whether that’s in school or on the field, I’m always happy to help out where I can.
What is one piece of software or technology that helps you connect with customers? How do you use it?
Social Media, especially Facebook and Instagram, helps me to build a sense of community with South Floridians. As a family business and close-knit team, we post pictures of us at home installations, in addition to testimonials with happy customers. We’re always updating our page with the latest offers and coupons to make sure everyone sees the best deals available in South Florida.
● Be responsive to the customer’s needs.
● Don’t forget the input that your staff can have in helping your business succeed.
● Look into the potential of smart homes to increase energy efficiency.