Trycia Caric

CEO of Patrycia Caric Consulting

Trycia Caric, the CEO of Patrycia Caric Consulting has been a prominent entrepreneur in the health and fitness world for decades. From a very young age, she’s ran very successful health clubs of her own and now she is bringing all her expertise to her clients as a health club management consultant to current or prospective fitness club owners. Trycia is helping them start a new health club, grow their club, and more. Trycia has owned several fitness and health clubs around. The fitness industry is incredibly competitive, especially around this area where it can be difficult to get your business to stand out. Just walking down a few blocks in the downtown area in Boston alone, and you may pass dozens of health clubs. This puts even more emphasis on the fact that Trycia has been able to run several very successful health clubs in that area. With her consulting company, Trycia brings her decades of experience with running successful businesses and her vast knowledge of operating a thriving health club. She can assist with starting a new club or improving an existing one. Her areas of expertise include business plan development, health club design, planning and support, pre-launch gym marketing, increasing new memberships and improving membership retention, testimonials, and many others. Trycia has already helped so many health club owners improve their businesses, and their satisfaction has been phenomenal. Each time Trycia helps a local health club thrive, she is supporting the local economy and helping improve the value for all that live there. Trycia Caric is excited to continue to assist health club owners with her consulting company and looks forward to the enrichment it brings the community that she loves being a proud member of.

Where did the idea for Patrycia Caric Consulting come from?

I have owned several successful health clubs over the last decade and I decided to take on a new venture with the consulting business.

What does your typical day look like and how do you make it productive?

I am usually speaking with several clients from several different locations in a day. Right now I am doing it all remotely but normally I would be commuting. I stay productive by making sure I am organized.

How do you bring ideas to life?

I like to use virtual vision boards to plan out ideas and see the pieces coming together before me.

What’s one trend that excites you?

Putting more importance on wellness. I think people are starting to realize how important self-care is and how much healthier you can be when you reduce stress. Health clubs can be an excellent source for that much needed respite.

What is one habit of yours that makes you more productive as an entrepreneur?

I make sure to get an appropriate amount of sleep, you are so much more productive when you aren’t dragging from improper sleep.

What advice would you give your younger self?

I would tell myself that “No” is a complete sentence and that that is completely okay!

Tell us something that’s true that almost nobody agrees with you on.

I think we should do away with daylight saving time in all of the states.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Go to sleep and wake up at consistent times. It’s better for your circadian rhythm, reduces cortisol and will make you a more productive person.

What is one strategy that has helped you grow your business?

Marketing through social media. It is very easy to find potential clients and engage with them if you take advantage of social media as a marketing tool for your business. You can buy ad space on there but there is so much you can even do for free by just engaging through content, comments, and direct messaging.

What is one failure you had as an entrepreneur, and how did you overcome it?

I don’t know that there was ever one big failure, but I have learned valuable lessons along the way like not to blindly trust everyone and don’t be afraid to cut ties with a bad business partner if the relationship is no longer going well.

What is one business idea that you’re willing to give away to our readers?

With more services going remote this year, I have thought about ways to capitalize on that. I was thinking of a personal trainer service that is part in the gym and part at home, you could even have gym equipment that you lease which could also generate revenue.

What is the best $100 you recently spent? What and why?

I found out that a close friend of mine lost a loved one, so I spent around $100 on several gifts and flowers that I sent to her. This year has been so incredibly tough and to have to bear that on top of it, me heart ached for her and I wanted to show my support.

What is one piece of software or a web service that helps you be productive?

Trello, it helps keep track of multiple projects with little message boards that can be added to by any member of the team. It is a great tool for collaboration.

What is the one book that you recommend our community should read and why?

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport. The book talks about the ability to focus on a task without distractions which is becoming incredibly more and more difficult these days. It is a great read.

What is your favorite quote?

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
– Albert Schweitzer

Key Learnings:

• Get a good night’s sleep to ensure a productive next day.
• Having a consistent schedule will make you a more productive person.
• “No” is a complete sentence!
• Take advantage of social media as a marketing and advertising tool.