Vince Lefton

Post content! Content is king. Whether you’re an accountant or web developer, a farmer, or a landscaper, show your potential and current clientele what goes into being great what you do.

 

Vince is a serial entrepreneur who’s obsessed with the bigger picture. His ability to solve tough business challenges is seen in his refusal to take no for an answer. From moving boulders like building a winning team in less than a week to acquiring massive investment for the ideas he believes in, Vince is your go-to for directness, boldness, and results.

Where did the idea for your company come from?

My head. I have ideas that come from seeing what my mentors are doing and seeing

What does your typical day look like and how do you make it productive?

It’s controlled chaos. I arrange the most complex and difficult or time consuming tasks to be done in the morning or afternoon before lunch. Everybody gets lethargic after lunch- it’s why I make sure that by the time I have my lunch, it’s not served with a side of procrastination.

How do you bring ideas to life?

I hire the right people who can execute the ideas that I have. I put pressure on my team-in a positive way. We have meetings where we plan out an action plan.

What’s one trend that excites you?

The state of the internet. New, exciting ways to produce content. Smart speaker or Voice command SEO is exciting because it’s a new way to bust into a new way to gain leads. Now that over 10% of all searches are done via a smart speaker, we’re excited to be the pioneers of a new way to rank: smart speaker SEO.

What is one habit of yours that makes you more productive as an entrepreneur?

I believe that I can’t do everything myself. I’ve created a habit of getting my employees excited about expanding their breadth of responsibilities and at the same time taking work off my plate. This has allowed me more time to grow the business. Another good habit I have is answering emails as soon as I get them- that way I don’t have a build up of things to do.

What advice would you give your younger self?

Have patience. Everything will come in time- concentrate on your sales cycle and trying to

Tell us something that’s true that almost nobody agrees with you on.

When I started my company, Bulldog Marketing, everybody disagreed with me. I knew it would work because we already had a killer in-house marketing team. Starting the company meant I had to make an effective and unique approach in order to attract leads. I worked on my own personal brand and hosted events that gave business owners the tools to start marketing for themselves. No one agrees with me on any idea until they see it working after I chose not to listen to them.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Post content! Videos and behind-the-scenes glimpses at what we do. Don’t just talk about it- Do it. Post content to all social media platforms and start a podcast. The more you get your name out there and your voice out there, the more people will place value on what you do and how you can help them. That’s how you grow your business.

What is one strategy that has helped you grow your business?

Constant reinvestment of earnings. We tend to reinvest a higher than average percentage of our revenue because we’re focused on growing our business. We sacrifice the good life for the grind because our goal is to leave a legacy, not buy a Ferrari.

What is one failure you had as an entrepreneur, and how did you overcome it?

One failure we had with our first company was during the housing crisis. It became really hard to get paid for our work and the percentage that we take was withheld by mortgage companies as people weren’t able to pay for their homes anymore. It really put a monkey wrench in our gears and we were able to do nothing but wait. I solved it by working harder. If I got more leads and established double the amount of clients, I’d be able to make up for the revenue that was lost in the financial crisis.

What is one business idea that you’re willing to give away to our readers?

I want to create a company that helps those who want to establish a personal brand and become an influencer. This would be great for CEO’s or those who want to be known for their keynote speaking and any type of expertise.

What is the best $100 you recently spent? What and why?

I spent $100 on Starbucks coffee and warm Krispy Kreme donuts for the whole office. My team grew from just my partner and I to over 50 hardworking team members. I put them through the ringer with my high standards and they deserve to be treated well & thanked for what they do.

What is one piece of software or a web service that helps you be productive? How do you use it?

Salesforce. I use it for everything. It keeps my company running- we literally process everything via SalesForce.

What is the one book that you recommend our community should read and why?

Read “David and Goliath by Malcom Gladwell.” I think people have the perception that they aren’t good enough to do things. This book gives you the perspective of how small you actually are and how insignificant your insecurities are and how your thoughts about what your own limitations are crippling yourself.

What is your favorite quote?

“Happiness is ROI positive.”

Key learnings:

• Cram massive levels of action into every day between the time when you wake up and your lunch. It’ll make you feel more productive during the day and help you to have had a full, productive day, even if you have a full lunch and are feeling lethargic.
• Let your team know you appreciate them with gifts, food, and events. They’ll work harder for you and their position will become more than a 9 to 5 for them.
• Post content! Content is king. Whether you’re an accountant or web developer, a farmer, or a landscaper, show your potential and current clientele what goes into being great what you do.
• Understand that happiness is ROI positive. Be happy, be grateful and don’t be afraid to laugh with your team. When you’re happy and the team is happy, your ROI increases.
• Read “David and Goliath by Malcom Gladwell” to get a firm understanding of how small you are in the world and that your perspective of yourself, your positivity, your self awareness and your pursuit of your goals are what makes the difference between success and failure.