Al Par

Failure is part of everyone’s journey and the real risk is not trying.


Al Par is a 30 year serial entrepreneur building companies in the financial services industry, travel and now his newest venture in the Media and edutainment industry. He has a unique talent in spotting future trend and quickly assembling a team to establish traction positioning his company as a potential leader in the industry. Noony Media is just the company he imagined, a Public Relations and digital brand marketing company, that focuses on actionable ROI for his clients. The company was born out of a piece of children’s content Mr. Par have written named Noony & The Medallions of Aragon a children’s book novel encouraging children to pursue STEM and based on the campus of Princeton University. The overwhelming response from the media, teachers and parents around this new book made Al Par bring in partners to create Noony Media Group. “I am very excited about the future in helping companies use our proprietary process to achieve real ROI from there marketing budgets not just noise as most marketing companies promise”. He is currently working with middle market companies and his team is working on an animation series for Netflix. Al Par is an exciting businessman to know more about.

Where did the idea for Noony Media come from?

It came from a children’s book I wrote. Odd I know but media, content creation, marketing, branding and Public Relations was at the core to get this to market.

What does your typical day look like and how do you make it productive?

OMG! Crazy every day is different and I implemented a technique called slow multi-tasking.

How do you bring ideas to life?

Research,Test, Plan, build a team, build an audience, marketing, launch, modify, work until you fall asleep at your desk.

What’s one trend that excites you?

The one trend?? There are so many that excite me but keeping in my environment is would say the intersection between voice search, entertainment and education coming together.

What is one habit of yours that makes you more productive as an entrepreneur?

I implement slow multitasking, now that does not mean I move slow it just mean that I understand the relationship between time and what it take to accomplish a specific task. My relationship with time is very intimate, I never take advantage of that relationship nor squander it for that is what life is made of.

What advice would you give your younger self?

Be careful who you hire, find a mentor that is smarter then you, be focused and expand your network.

Tell us something that’s true that almost nobody agrees with you on.

Sometime friends are better than family. Family tells you what you want to hear, friends tell you what you need to hear.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Have a morning routine. I get up at 5:00 am drink a couple of glasses of water and go to the gym until 7:30 am. I do not check my email or social feeds this is my time to reflect and setup my day to win.

What is one strategy that has helped you grow your business?

Finding the right people with the right talents to grow the business.

What is one failure you had as an entrepreneur, and how did you overcome it?

As an entrepreneur you have many failures and you just learn from it and move on or you can focus on your failure and die.

What is one business idea that you’re willing to give away to our readers?

The one business idea that you can start now with limited resources is a service business to business. I would learn all, I can about Alexa Voice and consult with companies on there product search.

What is the best $100 you recently spent? What and why?

I purchased books and online classes. Investing in yourself reaps the biggest rewards.

What is one piece of software or a web service that helps you be productive?

I use Hub-spot and our own proprietary software to manage projects, analytics, targeting and social media channels.

What is the one book that you recommend our community should read and why?

Principals by Ray Dalio It was a great insight into the neurosciences of an organization.

What is your favorite quote?

Don’t get caught up living someone else’s dream

Key Learnings:

  • Failure is part of everyone’s journey and the real risk is not trying.
  • Surround yourself with great people
  • Never Stop learning