April Malmsteen

When you have passion for something, the most important thing is to stop at nothing to make it happen. Education is key.


April Malmsteen has developed a well-known reputation as a hardworking businesswoman thanks to her many successful pursuits. From working in a variety of industries, such as music management, health, conservation, and finally cosmetics, April has vast experience in a range of areas. No matter what venture she’s been pursuing, whether with her earliest businesses in England to her current businesses in Miami, April approaches each project with ambition, passion, and care. April Malmsteen knows that the only person able to influence her future is her, which has led her to live by a mantra of hard work and clear focus. Whenever she undertakes a new project, April works exclusively on ventures that she truly believes in and feels strongly about. April Malmsteen’s latest pursuit, Medusa Cosmetics, highlights these values more than anything else.

Since she has started Medusa Cosmetics, April Malmsteen has given each product the utmost attention to detail and insists on using the highest quality ingredients available. She also places an emphasis on cruelty-free manufacturing in all of Medusa Cosmetics’ products. April wants to maintain cruelty-free manufacturing in Medusa Cosmetics’ products because of her passion for animals and conservation. She feels it’s vitally important that we live in harmony with the creatures around us and are aware of how our decisions affect others. Because of this passion for other creatures, April founded the April Malmsteen Foundation (AMF) to bring greater awareness to conservation. Outside of Medusa Cosmetics and the April Malmsteen Foundation, April Malmsteen places great value in her health, fitness, and maintaining positive energy. She works hard to achieve wellness, balance, and health in both her mind and body. In order to continue to achieve such success in her outer world, April strives to keep her inner world stabilized and centered.

Where did the idea for Medusa Cosmetics come from?

I founded Medusa Cosmetics out of necessity. Traveling around the globe on my business ventures, I’d find myself with suitcase after suitcase full of cosmetics! I realized that something wasn’t fulfilling my search for the perfect skincare and makeup line. The products were either not pretty enough, elegant enough, or potent enough… and running the AMF Foundation, they had to be completely natural and cruelty-free too – so I finally decided that I wanted to create a line that had all of those elements.

What does your typical day look like and how do you make it productive?

I start my mornings with meditation and a protein smoothie – afterward, I review my to-do list from the night before and make sure to follow it to the T.

How do you bring ideas to life?

When you have passion for something, the most important thing is to stop at nothing to make it happen. Education is key.

What’s one trend that really excites you?

I don’t follow trends!

What is one habit of yours that makes you more productive as an entrepreneur?

I am a very hard worker! I never stop until the job is done.

If you were to start again, what would you do differently?

Nothing – you learn from your mistakes.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Research, research, research!

What is one strategy that has helped you grow your business?

Surrounding yourself with a great team is key. When everyone works together to achieve the same goal, nothing is impossible.

What software and web services do you use? What do you love about them?

I use a variety of online tools, but Instagram is by far my favorite – it’s been an invaluable asset in connecting to new Medusa Cosmetics fans!

What is the one book that you recommend our community should read and why?

I highly recommend “Estee: A Success Story” for anyone looking for inspiration.


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